service delivery technology‐ oracle communications...

<Insert Picture Here>

Convergence Service Delivery Technology‐Convergence Service Delivery TechnologyOracle Communications Service Delivery (OCSD)

장재혁 Industry Director장재혁 Industry DirectorCommunication Industry Solution Group, Oracle Corp.December 2008

Today’s Silos of Web & Telecom DomainsWeb lacks Telecom, and Telecom lacks Web 2.0

WebWeb TelecomTelecom

eb ac s e eco , a d e eco ac s eb 0

Search Telephony

Shopping Broadband

IM

iTunes

VoIP

2 5G / 3G / LTEiTunes

Web 2.0

2.5G / 3G / LTE

WiFi / WiMax

News / Info IPTV

2

Trend to Converged Web‐Telecom ServicesGrowing demand for integrated Web & communicationsGrowing demand for integrated Web & communications

Web 2.0/Social Networking &

Search & Information Networking &

EntertainmentWebInformation

Next‐Generation Service Delivery

Platform

3G/3.5G Mobile

TelecomIP‐based Next‐Gen /

& BroadbandNetworks/IMS

3

Next‐Generation SDP Overview

User Interface & Content Delivery

IT & SOA Middleware

Open Service Exposure

n ace

ce Creation

vironm

ent

C d S i E tiBSS Interfa

Pre‐built Applications Custom Applications

Servi

Env

Network Abstraction

Converged Service Execution

OSS/B

Telecom Application Platform

4

Telecom Application Platform OpportunitiesIncreasing global demand for IP‐based network softwareIncreasing global demand for IP based network software

IMSIP Multimedia Subsystem SDP

Service Delivery

NGNy

Platform

$1 5B

Next‐Generation Network

Next‐Gen

$1.5B

VoIPVoice over IP

NGINNext‐GenIntelligentNetworks

5Source: OSS Observer (2009 Projections)

Market Opportunity Description

• Evolution of legacy SDPs to next‐generation SDPSDP

• Unified service exposure, policy, network abstractionSDP

• Launch services over fixed and mobile IMS networks

• Rapid, low‐cost, standards‐based service creationIMS/NGN

• Implement VoIP/conferencing services over IP

• Rapid low cost standards based service creationVoIP

• Rapid, low‐cost, standards‐based service creation

• Migrate/Re implement IN services on SIP platform• Migrate/Re‐implement IN services on SIP platform

• Rapid, low‐cost, standards‐based service creationNGIN

6

Next‐Generation SDP EvolutionClosed Proprietary to Open Service ExposureClosed Proprietary to Open Service Exposure

Telco SPTelco SP Telco SPTelco SPTelco SPVNOWeb 2.0

Telco SP B

Telco SP A

A A A B

Telco SP D

Telco SP C

A C A DService Exposure

Access A

Policy A

Enabler A

Access B

Policy B

Enabler B

Access C

Policy C

Enabler C

Access D

Policy D

Enabler D

p

Policy Enforcement

S i E blService Enablers

Network

Java C++

Network

Java C++

Service Enablers

Service Execution

Network Abstraction

Network Abstraction Network Abstraction

Mobile FixedFixed Mobile

7

IMS/VoIP Services Layer TransformationUnified converged app server model with shared enablersUnified converged app server model with shared enablers

IMSIMS VoIPVoIP IMSVoIPWeb 2 0IMSService B

IMSService A

VoIPService D

VoIPService C

IMSService

VoIPService

Web 2.0Service

App App App App

VoIP

Conferen

cing

Presen

ce /

Group

List

Managem

ent

PushToTalk Shared Enablers

AppA

AppB

AppC

AppD

IP P M

AppS

AppS

AppS

AppS

Service Enablers

Telecom Application Server

PresenceInstant

MessagingConferencing

Server Server Server ServerSIP HTTP ISC Diameter

SIPIMS/NGN SIP IMS

8

Telecom Application Platform ComponentsNetwork Middleware to enable Telecom Service DeliveryNetwork Middleware to enable Telecom Service Delivery

Service Exposure

TelecomService Creation & Execution Telecom Application

PlatformNetwork AbstractionNetwork Abstraction

Pre-Built/Custom Applications

9

Key Telecom App Platform CapabilitiesFunctional DescriptionFunctional Description

Service SOA Web Services

Telecom Web Services

Web 2.0

ExposureService Orchestration Access Control

Applications & Enablers

Location Call Control

PBXVoIP

Messaging

Others

Service Creation & Execution SIP ContainerHTTP Container

Service Creation Environment

Web Container

Network Ab i

PSTNAd t

Wireless Ad t

IP AdaptersAbstraction Adapters Adapters

p

10

Need for Service Delivery Platform EvolutionSDPs need to bridge Web and Telecom domains

3rd Party XSPMVNO / VNOWeb 1.0/2.0

SDPs need to bridge Web and Telecom domains

Open Service Exposure Layer

OSS/BSS

Converged Service Execution Layer

Shared Service Enablers


Network Abstraction Layer

IT Service Delivery Platform

Fixed/MobileIMS/NGN

11

Need for Next‐Gen Service Delivery PlatformsCombining of Converged Service Exposure & Execution


Web 2.0 SOA Web Services Telco Web Services

OSS/BSS Open Service Exposure Layer

Web Services SIP Servlet HTTP Servlet

Network Abstration Layer


IT

Next‐Gen Service Delivery Platform

SIP/IMS Diameter MM7/SMPP IN

Fixed/MobileIMS/NGN

12

Converged Web‐Telecom ServicesIntegration of IMS‐SIP Enablers with the Web/Internet

Converged Web‐IMS‐Telecom• Combines the Web 2.0/Internet (HTTP) with C i ti (SIP) i t i l i t t d d

g /

Communications (SIP) into a single, integrated, end‐user experience

IMS Enablers into Web 2.0• Embeds availability, presence, location information into everyday Internet applications/services/communities

SIP C i ti i t W b 2 0SIP Communications into Web 2.0• Multi‐party, multimedia communication enable Web 2.0 and Social Networks

Mash‐up Enablement of Telecom• VoIP, Location, SMS, MMS, Instant Messaging, Presence, Buddy/Group Lists, and Conferencing become SIP‐based features to be “mashed‐up” with existing Internet/Searchfeatures to be mashed up with existing Internet/Search services

13

The Leader in Network Middleware & Applications

Combined Strength of Oracle + BEAThe Leader in Network Middleware & Applications

WLCPWLCPSDPSDP WLCPWLCP

Oracle Communication & Mobility Server

SDPSDP

WebLogic Network

WebLogic SIP Server

Oracle Residential VoIP

Mobility Server

gGatekeeper

Oracle Virtual PBX

Service Delivery

MobileNGN / IMS PSTN Cable

14

Oracle Communications Service DeliveryThe Best of BEA WLCP and Oracle SDP ProductsThe Best of BEA WLCP and Oracle SDP Products

Service Delivery+ =WLCPWLCP SDPSDP

BEA WebLogicNetwork Gatekeeper

Oracle Communications Services Gatekeeper

atform

BEA WebLogicSIP Server

Oracle Communications Converged Application

Server

Oracle Communication and Mobility Server(Presence, XDMS)

Pla

+

Oracle Virtual PBX

Oracle Residential VoIP

15

Oracle Next‐Generation SDP SolutionCombined Power of Telecom SOA & Web‐IMS Services Layers


OSS/BSS

Telecom SOA

OSS/BSS

Converged Service Exposure & Execution

Oracle SOA Suite & Oracle WebCenter Suite

IT

Converged Service Exposure & Execution

Oracle Communications Converged Application ServerOracle Communications Services Gatekeeper

Next‐Gen Service Delivery Platform

TelecomWeb

16

Oracle Next‐Gen SDP ProductsProduct Portfolio OverviewProduct Portfolio Overview

Service Oracle Communications Oracle Oracle SOA Suite

Exposure

Service Oracle SOA Suite

Services Gatekeeper WebCenter SuiteOracle SOA Suite

Oracle BPM SuiteOrchestration & Management Oracle Communications Services Gatekeeper

Service Enablers


Oracle Communications Converged Application Server

Service Creation & Execution


Network Abstraction



17

Oracle SDP Product Descriptions

Oracle Communications

Services Gatekeeper•Service exposure and network abstraction platform

Services Gatekeeper

Oracle Communications

C d li i S•Converged Web‐IMS‐SIP application server

Converged Application Server

Oracle Service Bus •Service orchestration and SOA capabilities

Oracle WebCenter Suite •Portal and Web 2.0 capabilities

Oracle Identity

Management•User profile and access control platform

18

Oracle Communications Service DeliveryProduct Family Overview

• Oracle’s carrier‐grade, telecom network product linenetwork product line

• Portfolio of industry‐leading SDP and NGN middleware products

ApplicationsApplicationsWeb‐Telecom Applications

• Combines best‐of‐breed product and technologies from BEA WLCP and Oracle SDP

OracleCommunications

ServicesGatekeeper


ServicesGatekeeper


ConvergedApplication


ConvergedApplication

• Each product has been commercially proven with successful deployments worldwide

O l C i i S i D li

ServerServer

• Based on Java, SOA, Web and Telecom standards

• Large and global ISV NEP and SINGNFi dM bil

Oracle Communications Service DeliveryProduct Family

• Large and global ISV, NEP, and SI partner ecosystem

NGNFixedMobile

19

OCSD is the Converged Services Layer

Telecom ApplicationsWeb / IT Applications

Converged Services Layer

SIP, HTTP

Presence Web 2.0GroupLists

InstantMessaging

CustomEnablers

MultimediaConferencing

Oracle CommunicationsServices Gatekeeper

Oracle CommunicationsServices Gatekeeper

IMS SS7MM7

Oracle CommunicationsConverged Application Server

Oracle CommunicationsConverged Application Server

SIP IMSDiameter IMS SS7MM7SIP IMSDiameter

IMS Charging

ECF CCF

IMS Core

HSS CSCF MRF

SS7/IN

MSC SCP MMSC SMSC

20

IMS PSTN Mobile

Oracle Communications Converged Application ServerFunctional Overview

Converged Web (Java EE, Web Services) –Telecom (IMS, SIP Servlet) Application Server ApplicationsApplicationsWeb‐Telecom Apps

Industry’s Most‐Widely Deployed SIP‐IMS Application Server Platform

ppWeb‐Telecom Apps

Service Creation Tools

Extremely Fault Tolerant and Highly Available Distributed Deployment Architecture

Con erged Web Telco Container

Engine/State Tiers

Converged Web‐Telco Container(SIP‐IMS‐Java EE‐Diameter)

Real Time JVM

Provide Value‐Added Enablers for Presence and Group List Management (XDMS)

Ultra High Performance, Low‐Latency, Real Time SIP‐IMS Application Processing


Comprehensive, Converged SIP Servlet, Java EE, Web Services Service Creation Tools

NGNFixedMobile

21


Product Overview•Standards‐based Java EE‐SIP‐IMS application server


•Application platform for converged Web & telecom domain services

pp

HTTPHTTPSIPSIP

Eclipse & JDeveloperEclipse & JDeveloper

Key Features•Standards ‐ Java EE, SIP Servlet, SOA, 3GPP IMS (ISC, Diameter), IETF

HTTPServlet

Container

HTTPServlet

Container

SIPServlet

Container

SIPServlet

Container

EJBContainer

EJBContainer

Enterprise

agno

stics

Enterprise

agno

stics

•HA ‐ Geographically distributed session replication & tiered clustering•OA&M – WebLogic Diagnostic F k O l E i M

Java EE & Web ServicesJava EE & Web Services

Web

Logic & E

Man

ager Dia

Web

Logic & E

Man

ager Dia

Framework, Oracle Enterprise Manager Diagnostics•Service Creation – Oracle JDeveloper, Oracle TopLink & ADF

SIP/ISCSIP/ISC DiameterDiameter JMSJMSXCAPXCAP HTTPHTTP

Real Time JVMReal Time JVM

Oracle TopLink & ADF•Performance – High throughput & low latency w/ Oracle JRockit Real Time (100ms)

22

(100ms)

Key OCCAS Features

• Latest SIP Servlet Standard: v1.1 (JSR 289)• SIP‐Java EE convergence, Application routing

• OCCAS is JSR 289 Reference Implementation

Converged Application Server

• OCCAS is JSR 289 Reference Implementation

• Supports Oracle WebLogic Server 10.3• Latest Java EE 5 & Web Services standards

• Value‐added Presence and Group List Enablers• Real‐time collaboration‐enablement with OMA‐compliant Presence & XDM Servercompliant Presence & XDM Server

• Real‐time Java Virtual Machine (JVM)• 10x lower latency with Deterministic Garbage Collection

l k lJVM in Oracle JRockit Real Time

• Standards‐based Service Creation Tools• Rapid SIP Servlet and Web Services application p ppdevelopment with Eclipse‐based Java development tools

23

Powerful Converged Web‐Telco ContainerSingle platform for Internet‐Telecom‐SOA integration

• Key Cross‐Industry Standards in One Platform ApplicationsApplications

g p g

• SIP Servlet 1.1 API (JSR 289)• Java EE 5 / Java 6• 3GPP IMS ISC, Sh, Ro, Rf

pp cat o sApplicationsInternet / Web 2.0

• OASIS Web Services• IETF SIP, Diameter, XCAP, SCTP

WebServicesContainer

SIPServlet

Container

• Converged Web‐IMS Container• Create converged Internet‐IMS services using Java EE and SOA principlesN d f lti l li ti OCCAS• No need for multiple application servers

• Converged Application Developmentd b l SIP

OCCAS

• Integrated Web‐Telecom service creation environment

• Developers can deploy Web and Telecom apps into a single converged container

IMSSIP

24

apps into a single converged container

SIP Servlet 1.1 (JSR 289)Accelerating Converged Web‐IMS Application Development

• Latest release of widely adopted SIP Servlet t d d

Accelerating Converged Web IMS Application Development

standard• Led by Oracle as JCP spec lead

• Fixes and enhances SIP Servlet API

Web

• Enables SIP‐IMS feature composition with new Application Router

• Enables HTTP‐SIP convergence with SIP

SIPServlet

HTTPServlet

SIPServlet

Enables HTTP SIP convergence with SIP Servlet‐Java EE integration

• Simplify B2BUA (Back‐to‐Back User Agent) li ti d l t OCCAS Converged Container

Application Router

application development

• Key‐based SIP application session targeting

• Backwards compatibility with SIP Servlet 1.0 T lIP

OCCAS Converged Container

Backwards compatibility with SIP Servlet 1.0 (JSR 116) applications

TelecomIP

25

Oracle WebLogic Server 10.3Enhanced Standards Support and Developer Productivity

• OCCAS 4.0 is based on the Oracle WebLogic Server 10 l tf

Enhanced Standards Support and Developer Productivity

10 platform• BEA WLSS 3.0 and 3.1 (and OCCAS 3.1) were based on WLS 9.2

• Dramatically increased developer productivity• Java Platform, Enterprise Edition (Java EE) 5: EJB 3.0 (Ease , p ( ) (of development)

• Java 6 (Annotations, Dependency Injection)• Support for Oracle developer tools: TopLink ADF• Support for Oracle developer tools: TopLink, ADF, JDeveloper

• New & improved Web Services supportNew & improved Web Services support• Key to writing & deploying services in support of SOA • Latest Java EE 5 Web Services (JAX‐RPC, JAX‐WS, JAXB)

26

Ultra High Availability & ReliabilityGeographical redundancy w/ tiered clustering

• OCCAS deployment architecture is d d f d l b l

g p y / g

p ydesigned for carrier‐grade availability

• Geographically redundant session replication QUEUE QUEUE

LOAD BALANCER LOAD BALANCER

replication

• Tiered clustering of OCCAS Engine and State Tiers

ENGINE 1 ENGINE N ENGINE 1 ENGINE N

• Session state for SIP‐IMS applications on OCCAS are replicated across multiple geographically distributed

REPLICA M.1

REPLICA M 2

REPLICA 1.1

REPLICA 1 2

REPLICA M.1

REPLICA M 2

REPLICA 1.1

REPLICA 1 2multiple, geographically distributed cluster sites.

• Minimizes dropped sessions in the

SECONDARY SITEPRIMARY SITE

PARTITION M

REPLICA M.2

PARTITION 1

REPLICA 1.2

PARTITION M

REPLICA M.2

PARTITION 1

REPLICA 1.2

JMS BUS

Minimizes dropped sessions in the event of a catastrophic site failure.

27

Ultra High‐PerformanceTurbo‐charging converged Web‐telecom applications

• Converged applications require:E l l d di bili

g g g pp

• Extreme low latency and predictability• Ability to handle large streams of incoming data

RecommendedOCCAS Deployment Stack

• Oracle JRockit Real TimeOracle Communications Converged Application

Server

• Oracle JRockit 5.0, ultra high‐performance realtime JVM

• Guaranteed maximum response times using

WebLogic Real Time(JRockit JVM + Mission Control)

p gDeterministic Garbage Collection (DGC)

10 l l t f OCCAS 3 1 i

OS and Hardware

• 10x lower latency for OCCAS 3.1 using Oracle JRockit (vs. Sun Hotspot)

28

OCCAS with JRockit Real Time (JVM with guaranteed maximum response times)(JVM with guaranteed maximum response times)

120

90

105

120ms)

OCCAS Benchmark

Sun HotSpot

45

60

75

nse times (m

JRRT

15

30

Respon

00 2000 4000 6000 8000 10000 12000 14000 16000 18000

Time (s)

• Operating cost reduction of 35% to 50% or more

• Deterministic garbage collection allows increased system utilization for real‐time traffic processing, resulting in dramatically reduced hardware, hosting and maintenance costs.

2929 Oracle Restricted and Confidential

Oracle Communications Services GatekeeperProduct Overview

Expose Network & SDP Capabilities as Web Services to 3rd Party Partners

ApplicationsApplications3rd party applications

y

Control SDP Access and Usage by 3rd Party Partners & Applications

Service Creation & Extension

pp

Provide Value‐Added Enablers: Profile, Messaging Call Control Location Presence

Policy & Partner Mgmt

Service Exposure

Messaging, Call Control, Location, Presence

Extend and Customize with Service Creation Environment Suite Oracle Communications

Network Access Layer

Environment Suite

Integrated Support for Java EE 5, Web Services SIP and IMS


Services, SIP and IMSNGNFixedMobile

30

Oracle Communications Services GatekeeperFunctional Overview

Product Overview•SDP service exposure and policy


enforcement platform based on Java EE and Web Services

•Network abstraction platform across fixed mobile and NGN networks

Service Creation & Extension ToolkitsService Creation & Extension Toolkits

Converged Service ExposureConverged Service Exposurefixed, mobile and NGN networks

Key Features•SLA‐based policy enforcement

Communication ServicesCommunication Services ServerServicesServerServices

g pg p

tration &

ttration &

tship

ship

p y•Enhanced Telecom Web Services (Parlay X 2.1/3.0)

•Supports Web 2.0, SOA, and Telecom i

Messaging CallLocation Profile

ChargingPresenceWAP

@

Security

ions, A

dminist

Man

agem

ent

ions, A

dminist

Man

agem

ent

tner Relations

Man

agem

ent

tner Relations

Man

agem

ent

service exposure•Platform customization and extenstion toolkits

•Geographically distributed SLA

Policy EnforcementPolicy Enforcement

Ope

rati

Ope

rati

Part

Part

Java EE & Web ServicesJava EE & Web ServicesGeographically distributed SLA enforcement

•Partner relationship management SIPSIP SMPPSMPP MLPMLPINAPINAP MM7MM7DiameterDiameter

31

Key Features

• Integration with Java EE, SOA and IMS• Supports SIP, Diameter, REST, Java Web Services

• Converged Service Exposure• Parlay X 2.1/3.0 Web services• Extended & custom Web services Services Gatekeeper• Extended & custom Web services• SOA Web Services and REST Web 2.0 support

• Powerful Policy Enforcement

Services Gatekeeper

• Powerful Policy Enforcement• Geographically redundant SLA enforcement

i i i ( ) i• Service Creation Environment (SCE) Suite• Platform Development Studio and Extension SDK

• Partner Relationship Management• Scalable and automated framework for 3rd party application partner management

32

OCSG Communication Services

• 3rd party service exposure layer providing Web Services and native

t k i t fnetwork interfaces

• Expose network capabilities to 3rd

party communication applicationsparty communication applications

• Legacy and next‐gen network integration layerintegration layer

Key Servicesy

• Messaging (SMS, MMS, WAP Push)

• Call Control (3PCC, Audio)

• Subscriber Profile

• Mobility (Presence, Location)

33

Server Services Overview

• Comprehensive portfolio of platform services for OCSG p a o se ces o O Scommunication services • Policy enforcement

• Alarms events and statistics• Alarms, events, and statistics

• High availability

K S iKey Services

• Alarms, records & statistics

• Configuration & storageCo gu at o & sto age

• Policy & accounts

• Budget & session management

• SIP/IMS

34

Key Customer Benefits

• Allows carriers to create and deliver new services which will result in new revenue streams and new business modelsIncrease business models

• Enables revenue‐generating, converged Web‐telecom services layers

Revenue

• Allows for a IT‐based service infrastructure, which results in lower‐cost structure for new service creation, and deliveryCost‐ y

• Brings down the cost of on‐boarding, and managing, 3rd party service providers

Effectiveness

• Increases the pace of new service creation and launch by using IT technology in the networkBusiness Model

• Allows carriers to rapidly add/modify 3rd party partners and new services

Agility

35

Successful WW Customer Deployments

US Fixed Operator

mobilkom austria group deploys OCCAS as IMS application server in commercial production IMS network

OCCAS deployed as SIP A/S for 100% of consumer VoIP and IP conferencing apps

InterCall deployed hosted IP conferencing solutions on OCCAS

Processing > 400M conferencing Deployed IMS‐to‐CS calling, multiring

applications

Production roll‐out in 5 operating companies

Award‐winning, feature‐rich, services

Commercially deployed > 2 yearsminutes per month

30% reduction in service creation cycle using SIP servlet programming

Customer deployed OCCAS as IMS app server in commercial IMS network for SIP‐based notifications

Deployed OCSG as unified service

Vodafone Netherlands deployed OCSG as unified policy enforcement layer in SDP

SLA/Policy enforcement prevents a

SingTel deployed OCSG for NG SDP service exposure layer

Centralized, open service exposure

C t li d 3rd t t tp y

exposure platform across entire SDP to multiple untrusted 3rd party partner communities

SLA/Policy enforcement prevents a single service outage from bringing down other services

Centralized 3rd party partner mgmt

Centralized policy/SLA enforcement

Reduce OPEX via OAM enhancements

36

mobilkom austria GroupIMS Services Platform

Customer Challenges

IMS Services Platform

• Introduce converged IMS‐telecom services to mobile subscribers in Central & Eastern Europe

• Lower the barrier to IMS service adoption using familiar and well‐known communication services

• Leverage existing subscriber billing and branding affinities

Solution – IMS Services Platform• Oracle Products: Oracle Communications Converged Application ServerApplication Server

• Deployed OCCAS as the standard IMS application server in their production IMS network

• Implemented IMS based call control (IMS to Mobile Multi• Implemented IMS‐based call control (IMS‐to‐Mobile, Multi‐ring) and prepaid charging applications

• Built SIP Servlet‐based IMS applications in‐house

37

InterCallConverged Multimedia over IP Conferencing

Customer Challenges

Converged Multimedia‐over‐IP Conferencing

• Need to decrease time‐to‐market• Rapidly create new revenue‐bearing solutions• Increase competitive agilityp g y• Implement a standards‐based service creation platform

S l ti St d d b d C f i Pl tfSolution – Standards‐based Conferencing Platform• Oracle Products: Oracle Communications Converged Application Server

• Standards‐based SIP application development and deployment platform

• Reduce SIP service creation and deployment by 30%• Process over 400 million conferencing minutes per month on OCCAS‐based conferencing platform

38

Telecom ItaliaIMS Services Platform

Customer Challenges

IMS Services Platform

• Launch new services on IMS network• Need standards‐based services platform for new IMS services

Oracle Solution – IMS Services Platform•Oracle Products Oracle Communications Converged• Oracle Products – Oracle Communications Converged Application Server

• Deployed OCCAS as IMS application server in the IMS k d W b IMS li inetwork to create a converged Web‐IMS application

• Uses SIP to send notifications to end‐user IMS handsets for Web‐based events, with end‐user using HTTP to retrieve the “event”

39

Telecom ItaliaMulti‐ecosystem Service Exposure Platform

Customer Challenges

Multi ecosystem Service Exposure Platform

•Open SDP to MVNOs• Leverage Web 2.0 community•Multiple entry‐points into SDP with multiple access•Multiple entry‐points into SDP with multiple access control and

Oracle Solution – Service Exposure PlatformOracle Solution Service Exposure Platform•Oracle Products – Oracle Communications Services Gatekeeper, Oracle Service Bus

• Implemented a single service exposure layer to multiple partner ecosystems

• Implemented a single policy enforcement mechanism Implemented a single policy enforcement mechanism to manage MVNOs, Web 2.0 users, and telco partners

40

Vodafone NetherlandsPolicy‐enforced service delivery platform

Customer Challenges

Policy enforced service delivery platform

g• Existing SDP has no SLA enforcement• Unenforced SLA violations lowered SDP service availability• Uncontrolled network access traffic degraded overall SDP service gquality

• Integrate multiple IVR systems into existing SDP

Oracle Solution – Unified Policy Enforcement• Oracle Products – Oracle Communications Services Gatekeeper• Implemented a unified policy enforcement platform for all p p y pservices deployed in the SDP

• Future plans will leverage open exposure interface to 3rd party partners

41

O2 UKMobile data/content service delivery platform/ y p

Customer Challenges• Multiple entry points for 3rd parties into O2’s network each• Multiple entry points for 3rd parties into O2 s network, each with its own protocol, security, conventions, etc.

• Need i‐mode (2G data services) roll‐out by end of 2005• Need SDP for best possible mobile data/content downloading• Need SDP for best possible mobile data/content downloading experience, with consistency and richness

• Need more efficient content partner integration

Oracle Solution – Service Access Gateway (SAG)• Oracle Products: Oracle Communications Services Gatekeeper, Oracle WebLogic Portal and Oracle WebLogic Integration

• SAG becomes single point of entry into O2 network for all 3rd party content partners

• Partner Relationship Management (PRM) portal provides self‐service access to 3rd party partners

• Reduce content partner on‐boarding time to 30 days

42

SingTelNext‐generation SDP evolution: NDP

Customer Challenges• Voice revenue flattening out

Next generation SDP evolution: NDP

g• Increase leverage of external 3rd party developers, and tap into the potential of unlimited innovation

• Promote access to limited network resources and capabilities• Reduce time to market for launching new services• Reduce time‐to‐market for launching new services• Need mechanisms for 3rd parties to be paid

Oracle Solution – Next‐Generation SDP (NDP)Oracle Solution Next Generation SDP (NDP)• Oracle Products – Oracle Communications Services Gatekeeper

• Implemented a standards‐based northbound service exposure layer to 3rd

party service providers

• Initial focus on messaging enablers (SMS, MMS, WAP Push)

• Unified policy enforcement across entire SDP for security and policy control of 3rd party service providers

• Granular event detail recording to support reporting requirementsGranular event detail recording to support reporting requirements

• Next steps: Add call control and location enablers; Evolution towards Telecom SOA architecture

43

ItaltelStandards based Service Creation & Execution Platform

•Migrated SIP‐IMS enablers off proprietary SIP

Standards‐based Service Creation & Execution Platform

•Migrated SIP IMS enablers off proprietary SIP application server

Ch OCCAS t t i SIP IMS i ti• Chose OCCAS as strategic SIP‐IMS service creation and execution platform

• Reduce time to new service logic development

• Implemented 3 converges service enablers on Oracle• Implemented 3 converges service enablers on Oracle Communications Converged Application Server:•Italtel TSB (The Service Box)It lt l P S•Italtel Presence Server•Italtel Group List Management Server

44

Key Value Propositions

OCSD products have been deployed successfully in commercial production SDP, IMS and VoIP networks worldwide (O2, V d f Si T l t )Vodafone, SingTel, etc.)

Most comprehensive extensible and open service exposureMost comprehensive, extensible, and open service exposure, orchestration and policy/partner management platform

Dedicated worldwide telecom network R&D and solutions centers to meet regional operator/NEP requirements (Redwood Sh S F i B iji S l)

Most comprehensive powerful converged Web SOA telecom

Shores, San Francisco, Beijing, Seoul)

Most comprehensive, powerful, converged Web‐SOA‐telecom application server to enable rapid, cost‐effective and innovative service creation and delivery

45

OCSD Network Partner Ecosystem

Application ISVs

SIP, HTTP, SOAP

S i li

ISC, Sh/Ro/Rf

Service Delivery

46

Network Equipment Providers Network ISVs

Key Strengths

Superior

Capabilities

• Most highly available network deployment architectures

• Most comprehensive, converged services container

• Most extensible, flexible and open service exposure, , p p ,orchestration, and policy/partner management platform

Commercially• Most widely deployed SIP/IMS application server

Commercially

Proven• Most widely deployed SDP service exposure and policy management platform

• Most widely tested with NEP SDP‐IMS network systems

Partner

Applications

• Over 40 commercially available SIP‐IMS applications ported on WebLogic SIP Server

• Over 20 NEP, ISV and SI partners worldwideApplications , p

• Robust partner programs and marketing engagement

St d d Based on most idel adopted Ja a SOA and TelecomStandards

Leadership

• Based on most widely‐adopted Java, SOA and Telecom industry standards, e.g. JSR 116/289, Web Services, IMS, Java EE

• Out‐innovate limited adoption container (JAIN SLEE, Parlay)

47

service delivery technology‐ oracle communications...

Documents