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Thus . we are LAZY!An insight into Indian E-Commerce industry and services provided


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Introduction

Some numbers(which I'm least bothered about)The NEW Divide(Overview of the internet marketing)Services offered by themMyntra.com and the market

Contents


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Why E-Marketing??

Why not??


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In June 2010 nearly 150 million U.S. consumers visited a travelWeb site(35% increase from 2006)Revenues exceeded $60 billion (20% increase)Fierce competition showed 53% rise in the sale of airline ticketAccording to survey people in US referred Expedia, Travelocityor Orbitz rather than a local travel agent

Some numbers


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Indian e-commerce market galloped at an impressive growth rate of 47 percent to over Rs 46,000 crore in the 2011 calendar yearTotal market size increasing from Rs 19,688 crore by the end of 2009 to anestimated Rs 31,598 crore in 2010.

Some numbers(Indian perspective)

80%

8%12%

Online TravelIndustry

FinancialServices

E-tailing


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Kolaveri reached 38 million people.. So why not your product??

Moreover


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Internet Marketing services can be casually divided intoMovie Rentals

Mobile ApplicationsOnline MusicPersonal FinancesPersonal HealthcarePhoto Printing and GiftsReal EstateSearch EnginesTravel PortalsOnline DiscountsFoodFashion and Lifestyle

The NEW Divide


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10/21Mobile Application


11/21Online Music


12/21Personal Finances


13/21Travel Portal


14/21Online Discounts


15/21Food Portals


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Fashion and LifestyleThe major players


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Started in June 2007 in a three bedroom service apartment in SouthBangalore by three graduates from IIT Kanpur( Mukesh Bansal,

Ashutosh Lawania and Vineet Saxena)3 billion unique visitors a month2-3000 transactions on a daily basisStarted its business with selling personalized items like T-shirtsand chains with logos or personalized statementBecause of the fragility and wafer thin margins of the business jumped in as online apparel merchandiserMore Emotional Connect with the end consumer


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and the competition


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More than 80-100 brands User Friendly Website Designs from the latest season

Brand Exposition Info-centric Buying and Selling More data available(north v/s south,

east v/s west, towns v/s cities targetingcan be more specific)

Cash on Delivery(COD)

24-hour call center Dedicated warehouses in Bangalore Unique Logistics


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Website's design and experienceoffered to the user are still

rudimentaryAbsence of a plan to provide amobile phone and/or I pad platformis also seen as a glaring gap in itsportfolio

Delivering orders and after salessupport

UPS n LOWS


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THANK YOU!

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