servis-131008024637-phpapp02.pptx

8/12/2019 servis-131008024637-phpapp02.pptx

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Servis- Shoes for Everyone

P r e s e n t e d T o :

Miss Ayesha Farooq

S u b m i t t e d B y :

Zuhaib Ali - Introduction, Promotion & Distribution

Sanya Ali - Characteristics, Features & PriceAsad Ali - SWOT Analysis & Customers

M Faizan - Reasons for liking & Competitors


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Acknowledgements

The whole praise is to AlmightyAllah, creator of this universe, Hemade us the super creature with greatknowledge.

Great thanks to our teacher MissAyesha Farooq, give us this goldenopportunity.

Thanks to the staff of Servis MegaStore, Bhadurabad for theirguidance and cooperation.

Thanks to our parents and friends

who prayed for our success andencouraged us during this researchperiod and for supporting usthroughout our lives.

Introduction

Servis Group operates in two sectors,

Servis Sales Corporation (Pvt.) Ltd.(Marketing)

Servis Industries Limited (SIL)

(Manufacturing)

Products of Servis are Shoes, Tires,Tubes and Rubber products. TodayServis is the largest footwear exporter

of Pakistan and won FPCCI trophy forbest export performance six times,Servis offers a new product rangetwice in a year at the start of summerand winter seasons.


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Servis Sales Corporation

SSC is Pakistans leading retailer thathas set new record standards creatednew benchmarks in the retail industry.The Company is at present the largestfootwear player in Pakistan byrevenue. With its world class retail

systems, dynamic approach tobusiness and highly energetic team,SSC is today heading towardsbecoming a regional retail player.

In addition, SSC has also developed

brand partnerships with leadingnational and international footwearbrands including Nike, Claks, CAT,Hus Puppies, Pierre Cardin, UrbanSole.

Servis Industries Limited

SIL is a public limited company ofPakistan. It is the largestmanufacturer of footwear, tires &tubes, and has been the largestfootwear exporter of the country for

the last 10 years. The companyemploys are more than 6,000 in itsfacilities located in Gujrat, MuridkeKarachi, Lahore & Faisalabad.

SIL manufacture its products quality

and innovation for both domestic andinternational clients. The visionaryleadership and hardworkingmanagement team has led SIL to holdthis top position in the business arena.


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Vision Statement

The Vision statement of ServisGroup is

Be the fastest growing company inevery market they entered.

Objectives, Goals

The Objectives and Goals of ServisGroup are

Maximize value for its shareholdersand business associates.

Ensure product innovation and a

buying experience that consistentlyexceeds customersexpectations

Leverage technology to gaincompetitive advantage.

Strive to provide an environment

where employees will be developed,rewarded and provided with greateropportunities.

Continue to improve the quality oflife of its employees and theirfamilies.


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Brief History

The history of Servis begins with a group of young and active friends, more than72 years ago. These young men named: Ch. Nazar Muhammad (Late),Ch. Muhammad Hussain (Late) and Ch. Muhammad Saeed (Late), startedbusiness at a small scale in Lahore. In starting, they were only manufacturehandbags and some other sports goods. As time go, their business flourishextraordinarily and they were supplying their products to every corner of India atthe time of separation. In 1954, they installed a shoe manufacturing plant, theplant started production in the same year, later shifted to Gujrat.

Servis Group is one of the most respected corporate citizens of the country and

has a rich heritage spanning over half a century. Nowadays the SIL is Pakistan'slargest footwear manufacturer and exporter with interests in wholesale and retailsectors, and exporter operating in the country.


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Promotion

Promotion is the set of marketing elements; selling, advertising, sales promotion,sale discounts and publicity. A promotional plan objectives are sales increases,new product acceptance, creation of brand equity. Therefore, Servis focus a loton its promotion, to be on the frontline of footwear Industry of World, and givesnew promotion schemes timely, occasionally. The recent commercial of ServisShoes is Eid for Everyone the most famous and successful advertisingactivity. Servis use different ways to promote its products in different areas likeinternet advertisement, special events, newspapers to advertise their products.Many times with the purchase of a product they provide an incentive likediscounts, free items, or a contest. This is to boost the sales of products.

Internet

Television

Newspaper

Gifts


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Local Distribution

Servis has 400+ stores and 33 factoryoutlets present in Pakistan. SSC isdoing its business in retail. And has 5sources from where it takes delivery ofshoes in Gujrat, Muridke, Karachi,Lahore and Faisalabad.

Servis shoes are also available atShoe planet this is one of thebiggest shoe stores in Pakistan, thatshowcase the top most brands ofShoes. It is the first multi-brand

mega-shoe retail chain in Pakistan.Shoe Planets store houses renownedfootwear brands that cater to allcustomer needs for the ultimateshopping experience.

International Distribution

Servis team of professionals iscontinuously accumulating marketingintelligence, leading towardsestablishing their retail brands in theglobal arena. They have startedestablishing their brand network inDubai, Kenya, Saudi Arabia, Greece,Italy, Germany, Belgium, France,United Kingdom.

Their brands are also available atleading hyper marts like Carrefour and

K.M. Stores. Their highly motivatedteam is exploring internationalfrontiers aiming to make Servis aglobally acclaimed brand.


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Characteristics and Features

Highly Comfortable

Funky and fascinating look

Top Quality Leather

Brands for Sportspersons

Durable


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SWOT Analysis

Strengths

Price:

Servis group has given reasonablequality at reasonable price

Variety of products:Servis group has a lots of veriety in everybrands of its product

Strong Share:They have lots of market share which isschool shoes and also sports shoes

Weaknesses

Distribution:Servis group of distribution network ascompare to bata is little bit weak from

servis

Inability Sizes:Servis group has not available all shoessizes in stock

No variety:They donot have fashionable veriety ofshoes


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SWOT Analysis

Opportunities

Advertisement:They should have to do advertise their

product through print media, socialmedia and Television

Further segment:They should have to do further sportsegment of shoes and also femalesegment

New Market:Servis group should have tried to opennew market where no other compititorsexist

Threats

New tax:Government increase the taxes day byday

Competitors:Servis group has not only local

compititors but also such as aerosoft,urbansole, bata and many more

Brand:Servis group has strong compitition in

the market from local and chines brands


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Customers

Eid Season Customers

Target Customers

Customer Relationship Management

Permanent Customers


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Reasons for Liking the Product

The main reason for liking Servis is that the Servis

Company is a local company and presenting

Pakistan all over the world. When we choose Servis

the economy of Pakistan will effected in good favour.

Moreover the quality of Servis is outstanding and it

has much variety in brands and design so that every

person likes schoolboy, businessman, worker,

sportsman, armed man, etc. Servis shoes for

everyone.


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Competitors

In Pakistan, the Servis group competitors are not only the local small brands such

as Aerosoft, Stylo, Bata etc the imported multi-national brands such as Clarks,

puma, urban sole, kork-ease, Frye etc.
http://www.shoesbrandsinusa.com/Clarks.htmhttp://www.shoesbrandsinusa.com/FRYE.htmhttp://www.shoesbrandsinusa.com/Kork-Ease.htmhttp://www.shoesbrandsinusa.com/Puma.htm


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Recommendation

CompetitorsAnalysis

Chinese and local companies

Promotional activities

Rewards and compensations to employees

Baluchistan and Khyber Pakhtunkhwa

Foot Sizes

Training of sales persons

Backup of Electricity

Security


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Thank you

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