session initiation protocol (sip) the force awakens in the janet network community (and the world...

SIP - The Force Awakens in the Janet community(and the world beyond)

23/03/2016

SIP - The Force Awakens in the Janet community

23/03/2016


Why Gamma?

Why Gamma?

»Financially stable with zero debt c.£400M value»Tier 1 next generation service provider and telco

operator»Purpose-built next generation network, designed

specifically for delivering enhanced voice services»Focused on providing services to the Janet community»Reputation built on technical expertise and service

delivery»ISO accreditations support quality assurance»One of the largest network operators in the UK23/03/2016


SIP - Gamma are #1

Distribution of IP/SIP Trunks amongst top 10 providers in June 2015

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The relationship with Jisc

Janet connected

»“Janet connected” status and Telephony purchasing service partner since 2012

»Almost 140 Janet connected organisations now using Gamma for telephony services

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1 Gig BGP

1 Gig BGP

Fully Resilient

Direct Peering

Gamma are #1 in Janet community

Janet connected organisations using Gamma

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47%

42%

2% 4% 4%

FE HE Research LA Other

Typical Janet solutionDate: 29.02.2016Version: 1.0Author: Mark Van Daal

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Outbound Calls

Gamma

Janet

1Gb 1Gb

Primary site Secondary site

500 Active SIP Channels 500 Standby SIP Channels

Sonus SBC 2000

Sonus SBC 2000

Typical Janet solution

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Challenging times

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»Shrinking budgets - need to do more with less

»Under pressure to make service improvements

»Need to ensure a more resilient infrastructure

»Targets to improve Green credentials

How communications can help

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Time to move away from ISDN

»Very complex and inefficient – connections in every site mean that channels are simply not used

»Expensive to run and maintain – the technology has not changed for years

»Expensive to manage – how much of your time is spent dealing with adds / moves / changes

»Inflexible – it is very hard to make adds / moves / changes!

»Not resilient – very limited resilience options that cost a fortune

ISDN estates are typically…

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SIP vs ISDN

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Why SIP?

»Instant savings: more cost effective alternative to ISDN with cheaper call rates (or bundles), channel rental and DDI rental

»Simple to manage: control all aspects of your telephony service

»Business continuity: increased resilience by design and improved DR options

»Keep your existing numbers: never run the risk of losing your numbers should you expand/relocate

»Increased flexibility: increase/ decrease SIP trunks “on-the-fly” allowing you to respond to organisational changes almost instantly compared to ISDN

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PBX on your premises or in the cloud?

With SIP trunks your PBX can be located:»At your premises»In a managed colocation centre»A combination of both for added resilience and

flexibility

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Reduce costs (30-50%)

»Fewer concurrent channels required»Lower channel rental than ISDN»Easier to manage› Reduce resource hours to manage telecoms estate› Reduce resource hours to manage suppliers

»Lower outbound call costs than ISDN – we tend to bundle 01/02/03 calls into our channel rental

With SIP trunking:

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Clearing

Control and flexibility

»Add more lines quickly› No long term commitments› Scale up and down again as required › Quick and easy provisioning

Scale up at peak times such as Clearing

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Clearing - How did we do in 2015?

»Our supported Universities saw every call delivered – 100% uptime

»Dedicated inbound platform ensured no missed calls

»100% network availability maintained

»Even though traffic saw an 80% increase, Gamma still maintained 100% network availability

»Significant investment in the call traffic hit only 28% of our planned capacity

»18,500 concurrent calls at peak time

»Dedicated engineers on site if required

“A missed or lost call can cost HE providers in excess of £30k, this lost opportunity scenario transposes to Further Education providers too. It is critical that suppliers providing clearing solutions ensure planning, provisioning and testing takes place well before September. The Gamma clearing solution also has geographically resilient, gigabit links into the Janet backbone, ensuring connectivity uptime is maximised.’’Roger Bolam - Jisc Telephony Specialist

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Gamma’s 'Best Practice Plan'

»Early engagement with Gamma tohighlight requirements

»Review forecasted call volumes

» Identify agent numbers and call queue requirements

»Create test strategy and schedule load testing

»Complete testing at least one month prior

»Activate change freeze on Gamma SIP trunks and Inbound one week prior to clearing

»Dedicated engineers on site if required

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Planning and timeframes

»February: Clearing webinar and confirmation Gamma services will be used for clearing 2016

»April: Confirmation of additional service requirements

»May: Call volume forecasts»June: Agent numbers and Inbound call queues

confirmed »July: Testing completed and contingency plans in

place»August: change freeze in place› Gamma engineers on-site if required23/03/201

6SIP - The Force Awakens in the Janet community

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The market

What does the market say?

Total SIP Trunks forecast by quarter

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Source: Illume Consulting 2015

SIP vs ISDN – the facts

SIP trunking forecast to 2016

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160

0.5

1

1.5

2

2.5

3

3.5

ISDN is dead – it’s official

»BT have finally announced that “by 2025, all their customers will be using IP Voice.” as revealed in BT Group’s Q3 2014/15 results

»“When and not If” the move to SIP will be made

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UK SIP market

IP/SIP Trunk market penetration of available market

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Chart considers penetration of IP/SIP Trunks against the combined ISDN and SIP Line market with 5% reduction in total channels

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The Future

Market will segment into two broad spaces

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Cost:Commodity

based pricing or “race-to-the-

floor”

Value: Premium,

application led services offering

value and differentiators

Gamma SIP trunks call manager - The evolution of SIP

The beauty of Gamma SIP trunks with the enhancement of inbound call control

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Gamma SIP trunks call manager - The evolution of SIP

»Call Queue »Announcement »Call Whisper»Divert node functionality (on

busy, on no reply, on failure) node

»Business continuity functionality at DDI level

»Hunt Group node»Day and Time of day routing

node»Date routing node»Voice Mail»Area based routing (additional

cost)

»Voicemail to Email »Short cut node (link call Q to

call Q)»Destination / Pass Through

Node»Advanced stats tab (pull

report)»Reports (push reports)»Notification tab »View history tab»Admin tab»SIP Trunk Call Manager App»Distribution node» IVR (additional cost per number)

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Phase 2 development

»Our view:› Fully-featured call recording (inbound and outbound)› PCI compliant payment service› Origination limit caller admission

»What would you want ?

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If there is no coverage on the primary network, MultiNet will flip seamlessly onto the next strongest network, wherever you are in the UK

Gamma Mobile - How does MultiNet work?

Summary

»Shrinking budgets – need to do more with less, without compromising quality

»Traditional systems no longer best option»SIP is fast becoming solution of choice› Drive down costs, improve efficiencies, increase

resilience»Gamma are a best-of-breed service provider within IP

Telephony market› Evolving product set› Unique support for Janet community

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jisc.ac.uk

Thank you - Next steps

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Paul WakefieldGamma SIP Trunks product [email protected]

gamma.co.uk

mailto:[email protected]

http://www.gamma.co.uk/

http://www.jisc.ac.uk/