setting your data free in the mobile world
DESCRIPTION
The world of apps is growing and increasing your visibility across a number of data platforms will make sure you are visible in mobile searches.TRANSCRIPT
www.CardinalPath.com 1©2012 Cardinal Path LLC.@adrianvender
Setting Your Data Freein the Mobile World
Adrian VenderSenior SEO & Analytics ConsultantTwitter: @adrianvender | @CardinalPath
February 29, 2012
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What Data?
Your content via structured data.
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Who Are We?
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How can mobile users find my business?
Photo by lululemonathletica (via flickr)
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We have ‘normal’ search…
Photo by rikket (via flickr)
Photo by brownpau (via flickr)
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Beyond SERPs
Data syndication is key to mobile visibility
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The API Economy
@sramji
http://www.slideshare.net/samramji/darwins‐finches‐20th‐century‐business‐and‐apis
http://www.thecloudcast.net/2012/02/cloudcast‐eps32‐apis‐new‐language‐of.html
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New Search Interface
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Android steps up with Google ‘Majel’
Google Voice Actions
NaturalLanguageProcessing
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Yeah, it was partly for Google+,but it’s also to connect your phone to your
Google world.
Remember That Google Privacy Thing?
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Push Your Data to other APIs
Find a relevant API. Find out how to push data into it.
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Markup your site – Schema.org and HTML5
Search Engines used to only care about indexing web pages. Now they want to
index your structured data.
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Build Your Own API
Let others pull your data.
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“But We’re a Small Startup”
So was Netflix, and they were able to take on Blockbuster.
Startups don’t have much time and resources. Open up your data and let others spread your content and brand.
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Final Thoughts
Keep optimizing and promoting your website.(It’s still very relevant)
But…
Go beyond your website and the browser.
Open up your data and do business through the API economy.
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Thank you!
Adrian VenderSenior SEO and Analytics Consultant
@adrianvenderhttp://gplus.to/adrianvender