VVVVVeeele leler,r, ffououndndinnng-gg papap rtrrrr neeenenerr CoCoCoCoC ol EEEEndndddeeae vovovooururururu1818181888881881818181818888-000-0-00-0-0-0-0-0-0000000000000011111-1-1-11-1-11 22020202020202020200002002000200002200002011112212212112212121222, , , ,,, AaAAAaAAAA rtrttttr v vvanannan VVVVV

WHY

HOW

WHAT

2011 NO RIGHTS RESERVED ©

“”

BUILD BRANDS WECAN BELIEVE IN

PORTFOLIO

INTEGRATE SUSTAINABILITY INTO THE CORE

BUSINESS OF THE TOP100

BRANDS

MISSIONNO RIGHTS RESERVED ©

IN

NETWORK

STRATEGY

DEVELOPMENT

REALISATION

DEVELOPMENT NETWORK

REALISATION

MISSIONACCELERATE THE TRANSITION TO A

SUSTAINABLE ECONOMY

FOR THE BENEFIT OF ALL

WHY?

Things = Working

Human Development Index

IndiaChina

Brazil

South Africa,Rep.

Hungary

AustraliaUnited Statesof America

Italy

Korea,Rep.

Exceeds biosphere’s average capacityper person, low development

Exceeds biosphere’s averagecapacity per person,

high development

Within biosphere’s average capacityper person, low development

Meets minimum criteriafor sustainability

World average biocapacity available per person, ignoring the needs of wild species

Thre

shol

d fo

r hi

gh h

uman

dev

elop

men

t

Ecological Footp

rint (2003 global hectares p

er person)

11

10

12

9

8

7

6

5

4

3

2

1

00 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

North AmericaEurope EUEurope Non-EULatin America and the Caribbean

Middle East andCentral Asia

Asia-PacificAfrica More than

1 billion100 million–1 billion

30 million–100 million

10 million–30 million

5 million –10 million

less than5 million

Country population (coloured by region): Historical trends for named selected countries(2003 dot coloured by region and sized by population):

1975 1980 1985 1990 1995 2000 2003

19

while living within the carrying capacity ofsupporting ecosystems” (IUCN et al., 1991).

Countries’ progress towards sustainabledevelopment can be assessed using the UnitedNations Development Programme’s (UNDP)Human Development Index (HDI) as anindicator of well-being, and the footprint as a measure of demand on the biosphere. TheHDI is calculated from life expectancy,literacy and education, and per capita GDP.UNDP considers an HDI value of more than 0.8 to be “high human development”.Meanwhile, a footprint lower than 1.8 globalhectares per person, the average biocapacityavailable per person on the planet, coulddenote sustainability at the global level.

at a minimum these two criteria, withcountries moving into the blue quadrantshown in Figure 22. As world populationgrows, less biocapacity is available perperson and the quadrant’s height shrinks.

In 2003, Asia-Pacific and Africa wereusing less than world average per personbiocapacity, while the EU and North Americahad crossed the threshold for high humandevelopment. No region, nor the world as a whole, met both criteria for sustainabledevelopment. Cuba alone did, based on thedata it reports to the United Nations. Changesin footprint and HDI from 1975 to 2003 areillustrated here for some nations. During thisperiod, wealthy nations such as the United

quality of life. This did not hold for poorernations, notably China or India, wheresignificant increases in HDI were achievedwhile their per person footprints remainedbelow global per person biocapacity.

Comparing a country’s average per personfootprint with global average biocapacitydoes not presuppose equal sharing ofresources. Rather it indicates which nations’consumption patterns, if extended worldwide,would continue global overshoot, and whichwould not. The footprint and the HDI needsupplementing by other ecological andsocioeconomic measures – freshwaterscarcity and civic engagement, for example –to more fully define sustainable development.

ECOLOGICAL FOOTPRINT

GLOBAL CHALLENGE FOR SOCIETY AT LARGE

HUMAN DEVELOPMENT INDEX

Unsustainable paradigm: Human development is accompanied by increased unsustainable consumption translating in ecological footprint!

Leading innovation question:How are we going to increase people’s quality of life while staying in the limits of our ecosystem capacity? How are we changing the dynamics of the current consumption & production paradigm?

Energieverbuik niet eerder zo hoog

In 2010 was het energieverbruik ruim 7 procent hoger dan in 2009. Niet eerder is in ons land in één jaar zoveel energie verbruikt.

Maplecroft study identifies UAE, Australia, USA, Canada, Netherlands and Saudi Arabia as worst CO2 polluters

[THINK in OPPORTUNITIES]

93% of CEOs believe that sustainability issues will be critical to the future success of their business*

96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company**

*UN Global Compact-Accenture CEO Study 2010 **McKinsey Global Survey 2010

“Going green is the largest economic opportunity of the 21st century” John Doerr

UI

TE

DN

IT

ED

NT

IO

NA

TI

OS

EN

VI

RO

NM

EN

TN

PR

OG

RA

MM

EM

E

GLOBAL TRENDS INR ABLEENEWA ENERGYI ENTNVESTM 2011

Trends and AnAnala ysis of e Financing IsIssusuese in th

ble Energyoff R Renenewab

New York, 12 January 2012

Global investment in clean energy reached a new record of $260bn in 2011, up 5% on 2010 and almost five times the total of $53.6bn in 2004.

KEY FINDINGS

CDP Global 500 Report 2011Accelerating Low Carbon Growth

On behalf of 551 investors with assets of US$71 trillion

Report written for Carbon Disclosure Project by:

Carbon Disclosure Projectinfo@cdproject.net+44 (0) 20 7970 5660www.cdproject.net

CDP Global 500 Report 2011Accelerating Low Carbon Growth

On behalf of 551 investors with assets of US$71 trillion

Report written for Carbon Disclosure Project by:

Carbon Disclosure Projectinfo@cdproject.net+44 (0) 20 7970 5660www.cdproject.net

KEY FINDINGS

Companies in the 2011 Carbon Disclosure Leadership Index (CDLI) provide approximately double the average total return of the Global 500 between January 2005 and May 2011.

Global 500 CDLITotal return % (US$) from January 2005 to May 2011

42.71% 82.44%

Source data: Bloomberg

Car battery tycoon Wang Chuanfu from BYD becomes China's richest man

HOW?

STRATEGY

CSR TO CSV

[HOW TO INTEGRATE SUSTAINABILITY IN YOUR CORE BUSINESS]

Program Pillars North StarProgram Pillars

Innovate: Bottom-line Strategy

Inspire: Talent Strategy

Communicate: Top-line Strategy

Long-term competitiveness

North Star

[NORTH STAR]

BEST PRACTICES

“Make cars that never crash and clean the air as they drive”

To inspire and financially support the creation of the next industrial

revolution.

“Every book, ever printed, in any language, all available in less

than 60 seconds”

[INNOVATE]

Singularity presentation Ray Kurzweil at Google

The Sun provides Earth with as much energy every hour as human civilization uses every year

Nature Journal of Science, 07-08-2008

[BUILDING A SHOWCASE OF DECENTRAL POWER GENERATION,

ENERGY MANAGEMENT AND EFFICIENCY]

Besparing verbruik en emissie in het eerste jaar in De Groene Bocht 1 €18.000

€6.900

0%

55 ton CO2

0 ton CO2

Tot nu toe gerealiseerd✓ LED-verlichting✓ Bluegen Brandstofcel✓ Energiemonitoring met Plugwise✓ Duurzaam tapijt✓ Duurzame meubels✓ Ecologische lunch✓ Groene stroom✓ Laadpalen✓ Join the pipe

Energiemanagement:✓ Gebouw volledig monitoren✓ Centrale aansturing✓ Individuele aansturing ruimtes met bijv. iPhone

Brandstofcel:✓ Nieuwe technologie op methaan (aardgas of biogas) (DGB eerste in Europa)✓ Vermogen 1.5 kW en 200 liter warm water p/dag.✓ 50% goedkoper / 60% minder CO2 (bij biogas zelfs 0%)✓ Elektrisch rendement van 60% (hoger dan de modernste centrales

LED-verlichting:✓80% besparing ten opzichte van oude situatie met behoud van kwaliteit van licht

PERFECT LICHT, 80% MINDER ENERGIE

TOTAL COST OF OWNERSHIP GRAFISCH

€-

€50.000,00

€100.000,00

€150.000,00

€200.000,00

€250.000,00

€300.000,00

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

HUIDIGE SITUATIE

FINANCIEREN

KOOP

Netto financiele besparing: €70.510

Smart GridBlueGen

Huidige situatie - Centrale energie

Nieuwe situatie - Decentrale energie

BlueGen

BlueGen

CH4

CH4

XX

Au

ton

om

ie

Gee

n n

etve

rlie

s

Co

mp

lem

enta

ir

Effici

ënti

e /

Du

urz

aam

�������������� ���������������

[INSPIRE]

PrinciplesThe

RADICAL TRANSPARENCY

“Make stuff that doesn’t suck”

Jimmy Wales, Founder Wikipedia

THE CONSUMER IS THE MEDIA

[COMMUNICATE]

4 things to hate about

sustainability communications

1: Being unnecessarily complicated

2: Nagging people

3: Use of guilt / passive

aggressive notes

4. Being Boring

SELL THE SIZZLE

TERUGBIK

VOORUITBLIK

WHAT?

[GREEN ICT?]

Program Pillars North StarProgram Pillars

INNOVATE?

INSPIRE?

COMMUNICATE?

ICT:ACCELERATING THE

TRANSITION TOWARDS A

SUSTAINABLE ENERGY SUPPLY

North Star

[ACTION SPEAKS LOUDER THAN WORDS]

Thank you

AART@CoolEndeavour.com twitter.com/aartvanvellerwww.CoolEndeavour.com