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Multinational Corporation

A corporation that has its facilities and other assets in at least onecountry other than its home country. Such companies have offices

and/or factories in different countries and usually have a centralized

head office where they co-ordinate global management. Very largemultinationals have budgets that exceed those of many small

countries.

Chen one in ndia !Chen OneChenOneis a chain of fashion stores owned byChenab Group(based in Faisalabad,Pakistan).

[1]he

first Chen!ne store was opened in 1""# at$sla%abad

Branches:

$sla%abad (1""#)

&ahi% 'ar han (1""#)

ahore (Gulber* branch) (1""+)

Faisalabad (1""+)

arachi (1""")

&awalpindi (--1)

Faisalabad (erena /otels) (--)

Peshawar (--)

0bbottabad (--)

ahore (2efence branch) (--)

3ultan ( --4)

ialkot (--5)

Gu6rat (--5)

arachi (ari7 &oad) (--+)

8hurban (--+)

ar*odha (--")

8ahawalpur (--")

$sla%abad (2iplo%atic 9ncla:e)(-11)

$sla%abad (erena)(-11)

Gu6ranwala (-1)

ahiwal (-1)

Product;Chen!ne offers fashionclothin*, foot wear,bedlinen,kitchenaccessories andfurniture.

[

http://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/ChenOne#cite_note-1http://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Linenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/ChenOne#cite_note-9http://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/ChenOne#cite_note-1http://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Linenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/ChenOne#cite_note-9

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How come Chen one will become a multinational

Organization ;

Self Analysis:First of all chen one has to make self analysis in term of

"etermine your industry#s growth

"omestics sales

$rofit

Certificates % S&' (ACC$)

*inance

Assets

Vision

+anagement team capabilities

Chen one has to identify its strengths' wea,nesses' opportunities

and threats.

uality

Analysis of Indian market/economy:

hen the Chen one has to analyze the target country in term of

0conomy

+ar,et conditions

Customers

Suppliers

Go:ern%ent

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3arket institutions ? distribution, %edia, research, ser:ices

$ndustry conditions? si>e, practices, de:elop%ent sta*e, appropriate

technolo*y

@ow if board of directors thinks that they can full fill the tar*et countryde%ands and can satisfy the custo%ers needs , and are capable to attractthe tar*et country custo%er then they should %o:e towards further steps.

Planning:

ar*et country e=perts or *eneralist staff to plan operationsA

Bhat are the authorised tar*et %arkets and the product appropriatenessA

3arket si>eA

3arket placeA

Bhat is the sta*e of de:elop%ent and stren*ths of co%petition both state

and pri:ateA

Bhat is the appropriate product%arket technolo*yA

Bhat is the necessary adaptaton of the %arketin* %i=A

/ow do the *o:er%ent and co%pany ob6ecti:es coincideA

Bhat is the tradin* riskA

Bhat *o:er%entor*anisation interface is re7uiredA /ow are licencies

a*reed and obtainedA Bho are the principle characters.

/ow does the co%pany ha:e to be structured to %eet the *o:ern%ent,

econo%ic and social ob6ecti:es as well as co%pany ob6ecti:es

Gi:en the *o:er%ent

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Products

Price

Duality

3arketin* strate*ies

2ecisions about place, buildin*s, branches ,labour force, in:est%ent etc

Plan implementation:

0fter thar Chen one has to i%ple%ent its plans in order to beco%e a %ultinationalor*ani>ation. Plan should be i%ple%ent with proper %ana*e%ent , strate*ies andall acti:ities should be %onitored.

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