shah fahad (1)
TRANSCRIPT
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8/12/2019 Shah Fahad (1)
1/5
Multinational Corporation
A corporation that has its facilities and other assets in at least onecountry other than its home country. Such companies have offices
and/or factories in different countries and usually have a centralized
head office where they co-ordinate global management. Very largemultinationals have budgets that exceed those of many small
countries.
Chen one in ndia !Chen OneChenOneis a chain of fashion stores owned byChenab Group(based in Faisalabad,Pakistan).
[1]he
first Chen!ne store was opened in 1""# at$sla%abad
Branches:
$sla%abad (1""#)
&ahi% 'ar han (1""#)
ahore (Gulber* branch) (1""+)
Faisalabad (1""+)
arachi (1""")
&awalpindi (--1)
Faisalabad (erena /otels) (--)
Peshawar (--)
0bbottabad (--)
ahore (2efence branch) (--)
3ultan ( --4)
ialkot (--5)
Gu6rat (--5)
arachi (ari7 &oad) (--+)
8hurban (--+)
ar*odha (--")
8ahawalpur (--")
$sla%abad (2iplo%atic 9ncla:e)(-11)
$sla%abad (erena)(-11)
Gu6ranwala (-1)
ahiwal (-1)
Product;Chen!ne offers fashionclothin*, foot wear,bedlinen,kitchenaccessories andfurniture.
[
http://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/ChenOne#cite_note-1http://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Linenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/ChenOne#cite_note-9http://en.wikipedia.org/wiki/Chenab_Grouphttp://en.wikipedia.org/wiki/Faisalabadhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/ChenOne#cite_note-1http://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Foot_wearhttp://en.wikipedia.org/wiki/Bedhttp://en.wikipedia.org/wiki/Linenhttp://en.wikipedia.org/wiki/Kitchenhttp://en.wikipedia.org/wiki/Furniturehttp://en.wikipedia.org/wiki/ChenOne#cite_note-9 -
8/12/2019 Shah Fahad (1)
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How come Chen one will become a multinational
Organization ;
Self Analysis:First of all chen one has to make self analysis in term of
"etermine your industry#s growth
"omestics sales
$rofit
Certificates % S&' (ACC$)
*inance
Assets
Vision
+anagement team capabilities
Chen one has to identify its strengths' wea,nesses' opportunities
and threats.
uality
Analysis of Indian market/economy:
hen the Chen one has to analyze the target country in term of
0conomy
+ar,et conditions
Customers
Suppliers
Go:ern%ent
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3arket institutions ? distribution, %edia, research, ser:ices
$ndustry conditions? si>e, practices, de:elop%ent sta*e, appropriate
technolo*y
@ow if board of directors thinks that they can full fill the tar*et countryde%ands and can satisfy the custo%ers needs , and are capable to attractthe tar*et country custo%er then they should %o:e towards further steps.
Planning:
ar*et country e=perts or *eneralist staff to plan operationsA
Bhat are the authorised tar*et %arkets and the product appropriatenessA
3arket si>eA
3arket placeA
Bhat is the sta*e of de:elop%ent and stren*ths of co%petition both state
and pri:ateA
Bhat is the appropriate product%arket technolo*yA
Bhat is the necessary adaptaton of the %arketin* %i=A
/ow do the *o:er%ent and co%pany ob6ecti:es coincideA
Bhat is the tradin* riskA
Bhat *o:er%entor*anisation interface is re7uiredA /ow are licencies
a*reed and obtainedA Bho are the principle characters.
/ow does the co%pany ha:e to be structured to %eet the *o:ern%ent,
econo%ic and social ob6ecti:es as well as co%pany ob6ecti:es
Gi:en the *o:er%ent
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Products
Price
Duality
3arketin* strate*ies
2ecisions about place, buildin*s, branches ,labour force, in:est%ent etc
Plan implementation:
0fter thar Chen one has to i%ple%ent its plans in order to beco%e a %ultinationalor*ani>ation. Plan should be i%ple%ent with proper %ana*e%ent , strate*ies andall acti:ities should be %onitored.
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8/12/2019 Shah Fahad (1)
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