shaping the future of mobility harald rudolph …...the new mercedes-benz a-class a new relationship...
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Daimler AG
Shaping the Future of MobilityHarald Rudolph
Daimler Strategy & Communication, S/DS
Head of Daimler StrategyHarald Rudolph, Director Daimler Strategy
Managing the transformation
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The Unending Struggle to Make Your Car Feel Like Your Phone
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EaseOur Approach: We meet complexity with
simple, intuitive solutions
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Film MBUX
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The new Mercedes-Benz A-ClassA new relationship between people and cars
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Trust Loved by our customers - as a premium
automaker we are focused on what we do well
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So what?
More than ever before, our cars convey the
best of emotional and intelligent values.
Ease and Trust
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Shaping the FutureHere we are.
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CASEchallenges the automotive industry. We deliver...
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Intelligent World DriveDeep Learning needs real, global road traffic
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Transformation @ Daimler A holistic approach
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Thank you and stay connected!@ Mercedes-Benz Market Booth