sharenl symposium autodelen 2016, caroline cerfontaine, david van kesteren, lea dillmann, openbaar...
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S Y M P O S I U M A U T O D E L E N 2 0 1 6
Openbaar vervoer en autodelen
S Y M P O S I U M A U T O D E L E N 2 0 1 6
The multimodal mobility offer of Stadtwerke Osnabrück- How Carsharing can supplement public transport
Lea Dillmann 27th September 2016
2 2
Introduction to the city of Osnabrueck
• Situated in the northwest of Germany
• Distance to Den Haag ̴ 300 km
• 160.000 inhabitants
• University and University of applied science with over 20.000 students
Multimodal approaches in Osnabrueck
3 3
Introduction to Stadtwerke Osnabrueck- our business segments
Multimodal approaches in Osnabrueck
Tab water
Local haven
Electricity
Street lighting Drainage Gas
Public bathhouses
Heating Grids Public transport
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Public transport services
• 157 Busses
• 12- lines- line network
• Connection between city and suburban area
• 2 electric busses (line 94 e:Bus)
• Nightbus
• 35 Mio. Riderships per year
• 350 employees in transportation services
Multimodal approaches in Osnabrück
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Initial approaches in multimodal mobility
Funded project
• Development of an concept to operate carsharing with electric cars
• Development of an intermodal mobility concept with special consideration of public transport and electric mobility (Smart Traffic)
• Development of an intermodal public transport city navigator for smartphones
Multimodal approaches in Osnabrueck
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How to become multimodal?
Ticketing: Combined mobility pass: Combines 3 different transport modes in one access card
Infrastructure: Development of mobility hubs: Different modes, high quality of space, real time data
Multimodal approaches in Osnabrueck
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Carsharing history in Osnabrueck
1994 2008 2011
2012
2016
2015
2014 Start of voluntary
carsharing project, 1 vehicle
First cooperation activities with Stadtwerke Osnabrueck
Foundation of the Carsharing company
with equal shares (Coop. Stattverkehr & Stadtwerke)
Lauch of ten electric vehicles within econnect
project
Launch of the free-floating
system flow<k
Launch of regional projects,
Multimodal approaches in Osnabrueck
Amendment of the flow>k
business zones
100 members 350 members
500 members
1.000 members
1.700 members
2.200 members
10 members
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Two complementary offers of
• Station-based CS offer • Over 55 vehicles • Different car-models, including
hybrid & fully-electric vehicles • Fixed parking spaces in all city
districts
• Free-floating CS offer • 30 VW Up´s • Special authorisation allows on-
street parking in residential parking zones and chargeable parking areas
Multimodal approaches in Osnabrück
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Free-Floating Carsharing in Osnabrueck
„Pioneering achievement… first time public transport provider in municipal
hands is offering station-based and flexible CarSharing“
is flexible CarSharing in Osnabrueck
• on demand (instant access)
• open end
• one way
Multimodal approaches in Osnabrueck
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Tariff
• 29 € registration fee
• No fixed costs!
• 2-part-pricing model-> similar to the station-based offer • 10 Cent per minute • 29 Cent per kilometer
• All station-based customers are automatically registered for flow>k usage
Multimodal approaches in Osnabrueck
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Shuttle Buddy system for relocation of the flow>ks
• registered shuttle buddies get push emails in case flow>ks are parked in 5-€-zone or 10-€-zone
• For returning the car into the core zone the shuttle buddy gets a driving credit (5 € to10 €).
Multimodal approaches in Osnabrueck
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Interim conclusion flow>k
• Positive response from existing and new customers
• Station-based system has not suffered so far
• Enhancement of client base in mobility sector
• Constant growth
• The expansion of the mobility offer finds good acceptance within
Osnabrück
• The complimentary Carsharing offer does not cannibalize the public
transport offer, in fact it is useful supplement
Multimodal approaches in Osnabrueck
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Lea Dillmann Manager multimodal offer Stadtwerke Osnabrück Alte Poststraße 9 49074 Osnabrück [email protected] +49541/2002 – 2799
Thanks for your attention
Find us www.stadtteilauto.info /stadtteilautoosnabrueck
UITP
PUBLIC TRANSPORT AT THE HEART OF THE
INTEGRATED URBAN MOBILITY SOLUTION
To encourage people to walk, cycle, car- and ride-share more, advance public transport
ONE OF THE GREATEST CHALLENGES FOR CITIES : MOBILITY
UITP 3
• Green smart and sustainable mobility is part of the top priorities for urban decision makers
• Active modes & new innovative services are on everyone’s lips, presented as the solution
• Creating a balanced system of public mobility services
UITP 4
CITY PERSPECTIVE : PUBLIC TRANSPORT IS THE MOST EFFICIENT IN TERMS OF SPACE AND CAPACITY
Daily trips in urban areas worldwide are going to rise from 7.5 billion in 2005 to 11.5 billion in 2025
Combined Mobility is the answer!
Modern mobility = flexibility + convenience = Door-to-door solution Public transport +
Car-sharing
Cycling and bike-sharing
Ride-sharing
Ridesourcing
Taxis and shared taxis
On-demand transport
A real alternative to the private car A key to change citizens travel behaviour
Combined Mobility
WHY PT SHOULD BE AT THE HEART OF INTEGRATED URBAN MOBILITY
• High quality public transport is the only alternative able to fulfil the lion’s share of trips by using a minimum of space
• Without public transport, other sustainable & innovative mobility services cannot offer an affordable alternative to car ownership
• Public transport is the backbone of sustainable mobility and expert in the organisation of mobility solutions
UITP 7
• Customer orientation : Meet
tomorrow’s lifestyle needs • Complement the mobility chain • Enlarge PT’s service portfolio • Give public transport a fresher
image • Regain urban space as one
shared car replaces between 3 – 15 cars
• Attract new customers • Change citizen’s travel behaviour
Why should public transport engage with car-sharing services?
Areas of cooperation
Institutional integration Information integration Ticket integration Physical integration Communication / Marketing Integrated Mobility Platforms - MaaS
Car-sharing : Switzerland: Benefits for SBB
• strengthens and supports SBB’s core business.
• simplifies access to the train. • actively promotes the acquisition of new
customers. • actively promotes customer loyalty and use
by existing customers.
Win-winforbothpartners
CONCLUSION
Let’s offer our citizens the possibility to live and work without owning a car!
Let‘s partner up to build liveable cities that provide access for all and respond to today‘s and tomorrow‘s lifestyle
1997: Preliminary investigation by Taxistop
2002: Start MOSES Project, test and start in Wallonia 2003: Brussels
2004: Flanders
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History of car-sharing in Belgium
Parking places :
In total 229 cambio-cars nearby railway stations
97 of those cars are on B-Parking / NMBS property
Common communication campaign
NMBS-Holding Use chip card from public transport to open cars
Common communication campaign
Members reduction
Permanent communication
De Lijn-MIVB-TEC
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Partnership
Do you have a season ticket for PT Brussels (cambio survey)
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No: 38% Yes: 62%
From which 21% since cambio
Direct revenue for PT operator
12
€ 0
€ 500,000
€ 1,000,000
€ 1,500,000
€ 2,000,000
€ 2,500,000
0
5000
10000
15000
20000
25000
30000
35000
2014 2015 2016 2017 2018 2019 2020
user
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