sharing economy presented to kaist mba

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@josanku kozaza.com september 11, 2013 http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/ sharing economy

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Update slides about the Sharing Eocnomy presented KAIST Social Entrepreneurship MBA

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Page 1: Sharing Economy Presented to KAIST MBA

@josanku kozaza.com����������� ������������������  ����������� ������������������   september 11, 2013

http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/

sharing economy

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accessshared

ownershipexclusive

smart����������� ������������������  owndership

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an economic model based on sharing, swapping, bartering,

trading or renting access to products as opposed to ownership

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Friends & FamilyClose Sharing

Sharing

Page 5: Sharing Economy Presented to KAIST MBA

More People (Neighbors and Strangers)Wide Sharing

Money

Sharing Economy

Page 6: Sharing Economy Presented to KAIST MBA

Problem Solving

EconomyLifestyleValuePower

Individual Ownership Shared Access

Fundamental Change

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togetherwe

Page 8: Sharing Economy Presented to KAIST MBA

of����������� ������������������  accessthe new age

Life����������� ������������������  is����������� ������������������  a����������� ������������������  paid-for����������� ������������������  experience2000

Pay����������� ������������������  as����������� ������������������  you����������� ������������������  live

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http://www.rachelbotsman.com/video/

sharing����������� ������������������  economy

2010

Lawrence Lessig 2008bits����������� ������������������  2����������� ������������������  atoms

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sharing����������� ������������������  economy

http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update

rise

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EconomyTechnology

Idle Capacity

enablerssharing����������� ������������������  economy

Planet

Society

YGENERATION

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technologySoLoMoN

trust,����������� ������������������  efficiency,����������� ������������������  easy

Socail Local Mobile Network

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web2.0

share life:stuffs, space, time, skill

technologySoLoMoN

economy2.0sharing economy

company2.0 government2.0

share bits

LIFE2.0

participateshareopen

power tothe people

@josanku 2010

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. - //Internet web2.0 life2.0 (offline Internet)

2013~

2005~

1990~

LIFE2.0big����������� ������������������  shift����������� ������������������  to

@josanku 2013

yahoo google, amazon, facebook google, airbnb?

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economysave����������� ������������������  cost

extra����������� ������������������  income

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communitylocalcommunity

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not����������� ������������������  profit

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from����������� ������������������  strangers����������� ������������������  to

OfflineSharing

offline trust

online connection

friends

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money != happiness

Page 22: Sharing Economy Presented to KAIST MBA

1% 99%

Capitalism Sharing Economy

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planetright����������� ������������������  of

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idle capacity$1.6����������� ������������������  trillionunused����������� ������������������  items����������� ������������������  in����������� ������������������  homes

idle capacity$1.6����������� ������������������  trillionunused����������� ������������������  items����������� ������������������  in����������� ������������������  homes

http://www.youtube.com/watch?v=Ig31ELGDJ0Q

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Ysharing����������� ������������������  nativesgeneration

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Own

Own & Shareindividual����������� ������������������  exclusiveownership

Access

BitsAtomsSkillSpaceTimesLifeStyle

LIFE2.0

life1.0

shared����������� ������������������  access,new����������� ������������������  ownership

@josanku 2012

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SharingEconomy

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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

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SHARINGECONOMYK O R E A

home

book

guide

space

car

city

clothes

sopoong

funding

tools

september 14, 2012 @josanku

child care

skillexperience

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1.product service

2. redistribution markets

3.collaborative lifestyles

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http://buildingthecommons.org/2013/08/20/mapping-the-peer-to-peer-economy/

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Airbnb &Unstoppable Rise

http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/

of����������� ������������������  sharing����������� ������������������  economy

feburuary 2013

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300K Rooms4M Subscribers, 40K Daily Users

192 Countries, 30K CitiesRevenue: $150M in 2012Market Value: $2.5 Billion

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SF2008

SF2011

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fantastic����������� ������������������  4����������� ������������������  +����������� ������������������  1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/

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opportunitybusiness

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car manufacturing to mobility service

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http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang

Page 40: Sharing Economy Presented to KAIST MBA

http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

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200 Startups$2 Billion

$28 Million in Average

$258 Million at $3.4 Billion Valuation(Google Venture to Uber)

Funding

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issues

Page 43: Sharing Economy Presented to KAIST MBA

trustbetween����������� ������������������  strangers

individual

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http://www.mmchs.org/commitment_details.aspx?ID=182

reputationnew����������� ������������������  capital

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reputation capitalvalue����������� ������������������  of

http://www.ted.com/talks/view/lang/en//id/1572

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economy growth?

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Incumbents����������� ������������������  regulation����������� ������������������  taxinsurance����������� ������������������  

http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

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regulation tax

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•Maximize Value of Resources•Social Trust

•Rebuit Community•Job Creation

•City Economy

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Page 54: Sharing Economy Presented to KAIST MBA

http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

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)) ;;

values

Page 56: Sharing Economy Presented to KAIST MBA

lifestyleasset-light

Page 57: Sharing Economy Presented to KAIST MBA

http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/

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<=>own����������� ������������������  less,����������� ������������������  live����������� ������������������  more

http://youtu.be/L8YJtvHGeUU

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sharing����������� ������������������  iscaring

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innovationcollaborative

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$100 $700billion����������� ������������������  market����������� ������������������  (us,����������� ������������������  global)

http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2

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economyLocalboost

http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

Reseach by HRA

June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco

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in����������� ������������������  Paris

http://techcrunch.com/2013/06/12/airbnb-paris/

€185 Million

10,500����������� ������������������  Hosts

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economyLocaldistributed

http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

Reseach by HRA

June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco

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http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/

sustainabilitysustainability

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Amy Cortese

How The Internet Is Preserving Korea's Cultural Heritage

A look at online services that are uncovering local culture for tourists and giving historic dwellings new life.

newsroom.cisco.com/feature-content?type=webcontent&articleId=1196277

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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magiclocal����������� ������������������  economycommunityjobsgreentrust����������� ������������������  &����������� ������������������  securit

ywelfareinnovation

Page 72: Sharing Economy Presented to KAIST MBA

Big ShiftMe

Individual OwnershipGlobal

Centralized, 1%Competition

CompanyMarket, Advertising

Money, CapitalConsumer

Credit, Regulation

WeShared AccessLocalDistributed, 99%CollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation, Trust

Page 74: Sharing Economy Presented to KAIST MBA

two daysin����������� ������������������  the����������� ������������������  sharing����������� ������������������  economy

http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/

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my wayto����������� ������������������  the����������� ������������������  sharing����������� ������������������  economy

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Hanokstay Seoulstay

We Are Reinventing Airbnb.

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24,000����������� ������������������  in����������� ������������������  Seoul120,000����������� ������������������  in����������� ������������������  Tokyoin����������� ������������������  2011

20,000����������� ������������������  in����������� ������������������  201330,000����������� ������������������  in����������� ������������������  2017

Page 78: Sharing Economy Presented to KAIST MBA

hanokstayExperineceKorean����������� ������������������  traditional����������� ������������������  culure����������� ������������������  and����������� ������������������  lifestyle

Hallyu����������� ������������������  Travel����������� ������������������  (Ryokan����������� ������������������  in����������� ������������������  Japan)

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GangnamHongdae

Jongno

seoulstayhomestay’s����������� ������������������  diversity����������� ������������������  +����������� ������������������  hotel’����������� ������������������  offline����������� ������������������  services

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2013 2014

Seoulstay

San Francisco

2008 2012

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web2.0social graph

life2.0trust graph

offline facebook

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timeto����������� ������������������  share

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