SAP Solution BriefSAP for Retail – Applied AnalyticsSAP Shopper Insight Rapid-Deployment Solution

Sharpen Your Retail Perspective with Real-Time Point-of-Sale Analysis

BenefitsSolutionObjectives Quick Facts

© 2

013

SAP

AG o

r an

SAP

affilia

te c

ompa

ny. A

ll rig

hts

rese

rved

.

2 / 7 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

Objectives

Harnessing “Big Data” to improve business performance A disconnect at the cash register prevents many retailers from making informed decisions. Point-of-sale (POS) systems gather massive amounts of data, but the information becomes stale by the time it’s integrated and analyzed. Traditional data processing methods do not generate the real-time insights needed to reduce stock-outs, optimize inventory, and manage effective promotions.

Current, accurate POS data is arguably one of the most important assets in the retail portfolio. When cash register information is up-to-date and understandable, retailers gain a significant competitive advantage. Lightning-fast analysis of POS data helps you collaborate with suppliers, delight customers, and fine-tune the product mix. Promotions, pricing, and inventory – all can be improved and adjusted as shopping patterns change.

Today, even though most POS systems gather data effectively, retailers struggle to turn it into actionable information. Because of the huge transaction volumes, traditional databases use data warehousing techniques that create summarized silos of data and obscure the true picture. Batch processing and spreadsheet-based analytics are also major impediments. And since retail decision makers spend much of their time away from their desks, they typically do not have access to the dashboards, metrics, and reports they need to make smarter, faster decisions.

Harnessing “Big Data” to improve business performance

Benefits Quick FactsSolution

3 / 7 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

Point-of-sale analytics made simpleThe SAP® Shopper Insight rapid-deployment solution provides the sales analytics you need to make business decisions in near-real time. Powered by the SAP HANA® platform, which enables subsecond roll-ups and fast analysis of huge data volumes, it helps merchandising, marketing, and operations managers slice and dice billions of transactional records. Prebuilt views, optimized for both Web and mobile users, enable the entire organization, including regional field managers, to analyze POS data quickly.

SAP Shopper Insight integrates readily with your core SAP software. It extends the functionality and value of the SAP POS Data Management application with integrated analytics. Mission-critical key performance

indicators (KPIs) – including gross sales, net sales, returns, and discounts – are packaged into flash scorecards that give real-time visibility into POS data.

For decision makers who require a deeper understanding, exploration views are also provided. These views offer a greater level of detail and are enhanced with drill-down func-tionality that enables guided analysis from high-level KPIs down to line-item details.

As a rapid-deployment solution, SAP Shopper Insight includes preconfigured software and implementation services. With a defined proj-ect scope and predictable costs, you can be up and running in as little as seven weeks.

Point-of-sale analytics made simple

Putting power in the hands of your mobile workforce

Going live in as little as seven weeks

Solution BenefitsObjectives Quick Facts

4 / 7 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

Putting power in the hands of your mobile workforceRetail decision makers are seldom at their desks. Whether it’s a regional or district man-ager, a floor manager or a merchandiser, each needs access to anytime, anywhere POS ana-lytics. SAP Shopper Insight provides prebuilt, easy-to-use mobile views based on in-memory data only a few seconds old. These analytics offer the visibility you need to optimize stock levels, respond to exceptions, and fine-tune promotions.

The mobile daily flash scorecard, readily accessed from tablets and smartphones, displays important KPIs such as gross sales, returns, and transaction values. Users can compare current KPIs versus plan and prior year to identify trends, patterns, and variances.

These scorecards and analytics are also available via Web views, providing a single ver-sion of the truth regardless of how the data is accessed.

Retail managers who want to look behind top-level numbers can use exploration functional-ity to do root cause analysis. Prebuilt analytics, supported by the data model powered by SAP HANA and the SAP BusinessObjects™ Business Intelligence platform, allow users to drill down and identify, for example, the top 10 best-selling items and the top 10 stores that sell them. Other values – such as item ID num-bers, posting dates, and merchandise catego-ries – give a sharply focused perspective on the underlying drivers of retail performance.

BenefitsSolutionObjectives Quick Facts

Point-of-sale analytics made simple

Putting power in the hands of your mobile workforce

Going live in as little as seven weeks

5 / 7 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

Going live in as little as seven weeks SAP Shopper Insight is offered as a rapid-deployment solution, which helps ensure an implementation process with a fixed scope and fixed price. By accessing software, con-tent, and service within a structured frame-work, you can address today’s most pressing business needs while laying a foundation for expansion tomorrow. With different deploy-ment, hosting, and financing options offered by SAP and its broad ecosystem of partners around the globe, you can tailor the use of SAP Shopper Insight to your specific busi-ness and IT requirements.

The SAP Shopper Insight rapid-deployment solution includes the following: • Software that quickly addresses your need for real-time POS analytics

• Content that encompasses SAP-supported best practices, templates, and tools that make your decision makers more efficient and insightful

• Enablement, including knowledge transfer, documentation, guides, and educational materials that speed user adoption

• Service, from SAP or its partners, that supports fixed-scope, fixed-price deploy-ments while maximizing predictability and minimizing risk

BenefitsSolutionObjectives Quick Facts

Point-of-sale analytics made simple

Putting power in the hands of your mobile workforce

Going live in as little as seven weeks

SAP Shopper Insight helps retailers eliminate the delay in accessing and analyzing sales, returns, and other transactional data.

6 / 7 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

Using POS analytics to drive business value Rapid-deployment solutions distill SAP’s 40 years of experience into targeted, preconfig-ured, modular offerings that support industry-specific best practices. Powered by SAP HANA, which enables subsecond roll-ups of transac-tional data and near-real-time analysis, SAP Shopper Insight helps your merchandising, operations, and marketing teams make better decisions based on better, faster information.

With prebuilt, easily understood analytics that can be delivered to the mobile workforce or Web users, retailers gain a powerful tool for understanding and profiting from quickly changing demand trends.

SAP Shopper Insight also helps you: • Optimize inventory and avoid stock-outs • Gauge the effectiveness of promotions and make necessary adjustments quickly

• Take the hourly pulse of your business and correct performance issues fast

• Adjust staffing, merchandising, and pricing to take advantage of emerging trends

• Build customer loyalty by putting the right products on the right shelves at the right time

Using POS analytics to drive business value

BenefitsSolutionObjectives Quick Facts

Point-of-sale analytics powered by SAP HANA help retailers make smarter business decisions faster than ever before.

7 / 7

Summary The SAP® Shopper Insight rapid-deployment solution helps retailers improve visibility across channels and merchandise categories to guard against product overstocks and shortages while optimizing the mix of prod-ucts and prices per channel, per store. Pre-built analytics, offered in both mobile and Web formats, are powered by the SAP HANA® platform to provide a near-real-time view of sales data that is not possible using tradi-tional database technology. Objectives

• Enable near-real-time decision making based on accurate point-of-sale (POS) data

• Jump-start analytics with defined scope and predictable costs

• Put real-time analytics in the hands of the mobile workforce

Solution • Prebuilt analytics based on the data model and key performance indicators powered by SAP HANA

• Subsecond roll-ups and lightning-fast analysis of POS data

• Daily flash scorecards for Web and mobile users

• Exploration views enabling root cause analysis

• Fully scalable solution

Benefits • Improve operational performance for a competitive advantage

• Increase customer loyalty and satisfaction by putting the right products in the right stores at the right time

• Improve POS data quality • Reduce time to benefit and total cost of ownership with fast deployment and predictable costs

Learn more To find out more, call SAP or visit www12.sap.com/solutions/rapid-deployment /pos-analysis-shopper-insight/index.epx.

www.sap.com Quick FactsBenefitsSolutionObjectives

CMP20082 (13/03) © 2013 SAP AG or an SAP affiliate company. All rights reserved.

© 2013 SAP AG or an SAP affi liate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifi cations may vary.

These materials are provided by SAP AG and its affi liated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.