shazam musique et marques etude de cas webinar radio 2.0 @ mama 2016
TRANSCRIPT
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Shazam Julie Leplus
Country Manager France
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© Copyright 2015 Shazam Entertainment Limited
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© Copyright 2016 Shazam Entertainment Limited
Kenzo video
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© Copyright 2016 Shazam Entertainment Limited
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© Copyright 2016 Shazam Entertainment Limited
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© Copyright 2016 Shazam Entertainment Limited
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© Copyright 2016 Shazam Entertainment Limited
Kenzo and Music strategy
Via Shazam
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© Copyright 2016 Shazam Entertainment Limited
The data mining.
Shazams by…• location
• Gender
• Age
• Platform
• Day of week
• Time of day
• Time spent
We can also look deeper and tell you about
the engagers interests, favorite artists and
campaign vs campaign.
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The Future
• Open Shazam • Turn bluetooth on• Tap to discover
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by WEBINAR RADIO 2.0
Musique et marques: La musique en ligne, un nouveau vecteur de communication ?
Music and brands - Can online music become a new medium of communication ?
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Musique et marques: La musique en ligne, un nouveau vecteur de communication ? / Music and brands - Can online music become a new medium of communication?
MaMA CONVENTION 2016 / TRIANON - FORUM / 11:00am – 11:40pm
LOUIS AUBERT (FR) Tracktl CEO @louisaubert
MATTHIEU HIRSH (FR) Spotify Creative Solutions Continental Europe @hirschmatthieu
ALEXANDRE MERZA (FR) VIF
Expert stratégies culturelles de marque @alexandre_merza
YVAN BOUDILLET (FR) The Lynk
Consultant / Entrepreneur @navY
JULIE LEPLUS (UK) Shazam Entertainment Ldt
Country Manager France @LeplusJulie
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