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Shojiro Tahara/ 田原 象二郎 Coffee Specialist/Team Manager Category Division Coffee Department Coffee Leadership Team Starbucks Coffee Japan, Ltd. Since 2000

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Page 1: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Shojiro Tahara/ 田原 象二郎Coffee Specialist/TeamManager

Category DivisionCoffee DepartmentCoffee Leadership TeamStarbucks Coffee Japan, Ltd.

Since 2000

Page 2: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

To inspire and nurture the human spirit -One person, one cup and one neighborhood at a time.

With our partners, our coffee and our customers at our core,We live these values:

・Creating a culture of warmth and belonging, where everyone is welcome.・Acting with courage, challenging the status quo and finding new ways to grow our company and each other.・ Being present, connecting with transparency, dignity and respect.・Delivering our very best in all we do, holding ourselves accountable for results.

We are performance driven, through the lens of humanity.

Our Starbucks Mission

Our Values Howard Schultz

Page 3: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Starbucks Coffee Buying

Buying:Starbucks Coffee Trading CompanyLausanne, Switzerland

Farmer Support:Farmer Support CenterKigali, Rwanda

Farmer Support:Farmer Support Center, Mbeya, Tanzania

Farmer Support:Farmer Support Center, Arajuela, Costa Rica

Farmer Support:Farmer Support Center, Colombia, Manizales

Roast:Amsterdam, Netherlands

Roast:Kent, Washington

Roast:York, Pennsylvania

Roast:Carson Valley, Nevada

Roast:Sandy Run, South Carolina

Blend:Seattle, Washington

Tasting over 250,000 cups a year

Farmer Support:Farmer Support Center, Yunnan, China

Farmer Support:Farmer Support Center, Sumatra, Indonesia

Farmer Support:Farmer Support Center, Addis Ababa, Ethiopia

Coffee Belt

Page 4: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

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1998 2004 2009 2013 2015

Starbucks Partners with Conservation International

Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International

First Famer Support Center opens in San Jose, Costa Rica

2nd Farmer Support Center opens in Rwanda

Starbucks becomes the World’s largest buyer of Fair Trade Certified™ Coffee

Starbucks purchases First Coffee Farm-Hacienda Alsacia inCosta Rica

Starbucks reaches 99% Ethically Sourced Coffee

Starbucks Coffee CSR History

Page 5: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

C.A.F.E. Practices(Coffee And Farmer Equity)

QualityEconomic

Transparency

SocialResponsibility

EnvironmentalLeadership

StarbucksPre-requisites

Third-partyVerified

Page 6: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

C.A.F.E. Practices(Coffee And Farmer Equity)-Environmental Leadership

Page 7: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

C.A.F.E. Practices(Coffee And Farmer Equity)-Environmental Leadership

Page 8: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

C.A.F.E. Practices(Coffee And Farmer Equity)-Environmental Leadership, Coffee Cherry

Page 9: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

C.A.F.E. Practices(Coffee And Farmer Equity)-Environmental Leadership, Water

Page 10: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Starbucks Confidential –INTERNAL USE ONLY

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C.A.F.E. Practices Score Information

Page 11: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 12: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

https://www.youtube.com/watch?v=I3x545Vj8ws

Page 13: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Nursery

Hacienda Alsacia Farm

Preparing for the future- Climate Change

Page 14: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Deliver to Partners & Customers- Origin Trip

Page 15: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

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Every Month 20th

Deliver to Japanese Customers

Page 16: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Celebrate on Sep. 9

Page 17: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 18: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 19: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 20: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 21: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

How long does it take to getProduction ripe coffee cherries?

1. Half year2. 1-2 years3. 3-5 years

Page 22: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

3. 3-5 years

Page 23: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer
Page 24: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

How much forests do we lose every year on earth ?(2015)

① 100 ha② 1,000 ha③ 14,000,000 ha

Page 25: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

② 6か国語① コーヒー豆かすリサイクルループ

Page 26: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

StarbucksCoffee

TradingCompany

SeattleSupportCenter

RoastingPlant

StoresHappyCoffeeCycle

Growing Countries(FSC※)

Every9/9

Every20th

※Farmer Support Center

Page 27: ShojiroTahara/ 田原象二郎 · Starbucks Partners with Conservation International Starbucks Formalizes C.A.F.E. Practices in partnership with Conservation International First Famer

Thank you