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Fremtidens intra

Publico Seminar Mar-15

Stefan K. Sløk-Madsen

Founder & Chief Storyteller Phone: +45 5150 3663

Mail: Stefan@echo.it

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Hvad er ændring?

Verden i 20151) Formålet styrer din adaption2) Fra 1 generel platform til

mange specielle3) Nem adgang er vigtigere end

sikkerhed4) Fokus på indhold fremfor

teknik5) Sikkerhed er ikke jeres

kernekompetence 6) Mange standardløsninger er

agile og billige

Hvad betyder det for dig1) Tænk formål før løsning2) Brugere kan sagens huske mange

logins – hvis det er vigtigt for dem3) Hvis de ikke kan tilgå, tilgår de

ikke. Hellere mobiladgang, end vpn!

4) Brug jeres konsulentkroner på Publico fremfor Sharepointudviklere. Køb standard løsninger

5) Sikkerhed skal være jeres tekniske leverandørs ansvar

6) Det er ikke længere et ”IT projekt” at bruge en IT løsning til at understøtte

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• echo.it er et værktøj bygget til dig for at frigøre det fulde potentiale i dine medarbejdere!

• echo.it hjælper dig med at kommunikere, anerkende og dokumentere handlinger og forandringsbehov, der kan gøre at din organisations strategi bliver en realitet

• echo.it er et gamified socialt medie bygget omkring din strategi og dine mål

• echo.it excellerer i at aktivere dine medarbejdere til at deltage aktivt i at opfylde din kommunes vision.

Hvad kan echo.it gøre for dig?

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Eksempler på kunder

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70%

AktivitetsraterSocialt intranet plugin

Enterprise Social Networks i gennesnit

Echo.it - Blue collar i gennemsnit

Echo.it - White collar i gennemsnit

echo.it aktiverer dine medarbej-dere på dine fastsatte mål. En aktivering som kan drive engage-mentet i din organisation.

echo.it leverer Key Performance Indicators der matcher dine mål for aktivitet og dokumentation.

Source: Intranet Insider, Deloitte, Own Analysis

Lad os starte med de generelle tal for engagement med echo.it…

Aktivering af medarbejdere

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Engagement med et formål

Forretningsbehov echo.it toolbox Engagement med formål

Oversæt værdier, strategi og målsætninger til konkrete handlinger sammen med dine medarbejdere

Lad medarbejderne engagere sig og tage del i strategien på handlingsniveau og anerkend dem for det

Brug kategorier, spørgeundersøgelser og mål til at fremme deling af handlinger

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… i varierende tidsrum

Kort Mellemlangt For evigt

Strategi seminarer

Kick-offs

Mini-kampagner

Løbende socialt medie og samarbejde omkring handlingsdeling

Lederudvikling

Kampagner

Værdiimplementering

Vi kan stå alene, eller bygges sammen med resten af brugerens systemer

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Case: Co-op with our conference partner Syntase to deploy an interactive conference voting and instant feedback system to be implemented at the Mearsk Global Leadership Conference 2014 with the company top 160 attending

Solution: echo.it delivered our enterprise social network platform as a gamified solution to promote ideas and best practice via awards and social focus in a specified short timeframe. Especially insights from other industries was highlighted. To truly highlight the end-consumer, all employees were asked to share a selfie with a pension fund customer along with answering a couple of questions. Thereby showing the diversity of the customer-base.

Results• 100% participation on the echo.it system• Real-time interaction with the strategy encouraged real-time

knowledge sharing between C-level executives• Instantaneous top management feedback on topics that popped up

(some preselected)• Two-way communication inspired participation in strategic goals from

day one!• Delivery of the takeaways after the conference for further use.

Challenge: Provide an intuitive interactive solution that could be operated with little previous knowledge by the Mearsk global leadership team so that they could interact with the strategic insights presented at the conference.

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Case: A pension fund today needs to become a consumer brand to match the changing trends in modern careers. This is a story how we helped create focus on the end-customer for all 1300 employees in two months.

Solution: echo.it delivered our enterprise social network platform as a gamified solution to promote ideas and best practice via awards and social focus in a specified short timeframe. Especially insights from other industries was highlighted. To truly highlight the end-consumer, all employees were asked to share a selfie with a pension fund customer along with answering a couple of questions. Thereby showing the diversity of the customer-base.

Results• 100s of selfies and customer stories• 1000 pieces of inspiration• Unique insight into the understanding and

engagement in the change for each department.

Challenge: In a world where people change jobs more often and live longer, the rules are fast changing for pension funds. One of the largest Nordic pension funds wanted to extend their reach and go from mainly being a B2B brand to also be conceived as serving end-customers as well. To truly engage all in the coming change it was needed to collect ideas, but also make all show a commitment to the end-customer.

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Case: Taking a service improvement scheme from slides and KPI’s to actions and daily shared commitment in the largest provider of textile services in the UK for ~500 ongoing users.

Solution: echo.it delivered our enterprise social network platform a country specific platform with a blend of very operational challenges, knowledge sharing and corporate values. Later expanded with department and individual competitions and prizes which was empowered by our gamification engine. .

Results• An unsupported launch saw 76% activity rate in the

first month, climbing steady on after• Finding the heroes of the change• Increased visibility on the project• 100s of everyday best practice• Clear content on the corporate values

Challenge: Margins matter greatly in the textile service industries. But the same goes for brand perception among customers which is driven by their satisfaction. Having worked intensively with KPI tracking on external data and best practice improvements the time was ripe to provide a platform to collect and recognize the everyday actions that drive KPI’s in the right direction.

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Case: Sharing market insight and fostering common culture among a workforce spread out on 4 continents with ~500 ongoing users

Challenge: When sales executives are often traveling and working across several continents and time zones the shared culture and team spirit needs to be supported in innovative ways. As a global company Bayer Material Science relies on market insight about customers, competitors and products to travel fast, but it is often impossible to know who would benefit from a small piece of information or a best practice.

Solution: echo.it delivered our enterprise social network platform as a global and highly operational platform with use of goals and surveys to build shared purpose and deliver insights, tips and celebration instantly in a simple on-the-go format, without the constraints of VPN access or need for specific devices.

Results• Increased revenue• Nearly 100% activity rate• Praised usability• Ability to pinpoint knowledge sharing• Increase in understanding and diversity

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Hvorfor giver vi værdi for brugerne?

Vi er ikke en popularitetskonkurrence

Vi er ikke platform for hemmelige selskaber

Fremmedgørelse

Social proof og sjov!

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40% af strategiimplementering fejler

… Pga af manglende værktøjer“We have a strategic plan. It’s called

doing things.” – Herb Kelleher

Man skal høre 5 positive historier for hver negativ!

Source: McKinsey, Kelleher, Boston Research Group, Barbara Frederickson, Chartered Institute of Personnel and Development

4-27% 17,5%

Ledere overdriver dette tal

Hvor organisationer bruger deres ressourcerHvor organisationer burde bruge deres ressourcer

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Stefan K. Sløk-Madsen

Founder & Chief Storyteller Phone: +45 5150 3663

Mail: Stefan@echo.it

Tag endelig fat og læs blog.echo.it

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