slides seminário
TRANSCRIPT
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AS CORESAS CORES
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• DESPERTAM SENSAÇÕES;• DEFINEM AÇÕES E COMPORTAMENTOS;• PROVOCAM REAÇÕES CORPORAIS E
PSICOLÓGICAS.
AS CORESAS CORES
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• ATRAEM;• CATIVAM;• CONVENCEM.
AS CORESAS CORES
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"Numa embalagem, a cor é o fator que, em primeiro lugar, atinge o olhar do consumidor".
Farina (1975, 2006)
AS CORESAS CORES
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QUALIDADES BÁSICAS:
• VISIBILIDADE: AMARELO, LARANJA, VERMELHO, VERDE ;
• IMPACTO;• ATRAÇÃO.
AS CORESAS CORES
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FUNÇÕES PRINCIPAIS:
• ATRAIR E MANTER A ATENÇÃO;• TRANSMITIR A INFORMAÇÃO;• FAZER COM QUE A INFORMAÇÃO
SEJA LEMBRADA.
AS CORESAS CORES
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VERMELHO:
Dinamismo Substância Motivação
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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AMARELO:
Sofisticação Força Resplendor
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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AZUL:
Frescor Saúde Limpeza
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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VERDE:
Natureza Refrescância Perfume
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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BRANCO:
Saúde Simplicidade Esterilidade
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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PRETO:
Sofisticação Poder Modernidade
AS CORES - SIGNIFICADOSAS CORES - SIGNIFICADOS
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COCA-COLA
ANÁLISE – DIET X LIGHT X ZEROANÁLISE – DIET X LIGHT X ZERO
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PEPSI
ANÁLISE – DIET X LIGHTANÁLISE – DIET X LIGHT
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