slogan analysis.pptx

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分分分分 01 分分分分 02 分分分 0 3 0 4 Dewi Sundari Gunawan Wibisono Supriyani A DISCOURSE ANALYSIS ON THE TOP TEN PRIVATE UNIVERSITIES’ SLOGANS IN YOGYAKARTA

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Page 1: SLOGAN ANALYSIS.pptx

分类标题

01分类标题

02分类标题

03分类标题

04

Dewi SundariGunawan Wibisono

Supriyani

A DISCOURSE ANALYSIS ON THE TOP TEN PRIVATE UNIVERSITIES’ SLOGANS

IN YOGYAKARTA

Page 2: SLOGAN ANALYSIS.pptx

Introduction

Methodology

Discussion

Conclusion

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Introduction

Slogans- Slogans in Education- Slogans use

Revealing the implicit meaning

- The slogans formation analysis- The discourse analysis

Page 4: SLOGAN ANALYSIS.pptx

Methodology

Qualitative

Content analysis

investigate the quality of relationships, activities, situations, or materials in the form of description

making replicable and valid inference from data to their context

Page 5: SLOGAN ANALYSIS.pptx

DiscussionSlogans formation

Speech Act

Locutionary

Illocutionary

Perlocutionary

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Transitivity

Process

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Table 1Finding of Slogans’ Formation in term of Speech Act

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Table 2Finding of Slogans’ Formation in term of Speech Act Class

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Table 3Finding of Slogans’ Formation in term of Transitivity

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The critical discourse analysisNorman Fairclough

Social practices are shaped and enacted

Concern on linguistic textual properties

Linguistically analyzable and interpretable.

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Slogans as the

promotion media

Slogans as the

commitments Be there and

be behind Tempat kuliah

orang berdasi Muda

mendunia Beyond

imagination The rising

university Internationally

recognized university

Serviens in Lumine veritatis

Golden bridge to reach a better future

Cerdas dan humanis Values, innovation,

perfection

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Conclusion

Mostly come up in term of declaration

Frequently constructed from relational process

Generally used as promotion media

Page 13: SLOGAN ANALYSIS.pptx