small business the ultimate marketing ue ultimate marketing me …life... · 2018-09-10 · your...

www.NicoleJolie.com | Work With Nicole | [email protected]

Your Professional Guide for Small Biz Marketing

The Ultimate Marketing U e Ultimate Marketing M e Ultimate Marketing

Guide ForSmall Business

Nicole Jolie | www.NicoleJolie.com | [email protected] “View >

Master” to edit this section.

So they make money. Because in the long run it’s about making your business profitable. I’ve been in this business for about 12 years. I’ve developed my own line of anti-aging skincare for athletes, written and published two books, worked on numerous marketing projects and with numerous different types of clients.

I’m Nicole Jolie

I help small business work through the myriad of marketing on social media to get their message seen and heard...

Help you decide your best plan of engagement and giving you options for your marketing

Help you understand the SOM landscape where your money is best spent.

Helping you make decisions that will work for your business.

Here’s how I help YOU.



Initial Development

● What are your realistic expectations for this project and have you done any of this yourself?

● What have you personally completed on your behalf in the past with your SOM Management?

● How much time did the list of requirements take you to complete?

Questions to ask to get your Marketing Hero Brand assessment working in your favor!

SOM = Social Media IG = InstagramFB = Facebook

YT = YoutubeSC = SnapchatTW = Twitter

Expectations Management Time

Marketing Hero Brand Assessment

Nicole Joliehttps://nicolejolie.com/clc-lifegroup



Message & Branding

● Do you have a clear message for your brand?

● Is your message compelling so that it engages your customer?

● Do you have a prospect analysis profile?

● Do you have a competitor analysis profile?

● Do you have a comprehensive analysis know where your customer spends the most time online?

● Is your customer identifying with your brand so they buy your product?

● Do you have or have you paid an expert strategist to define your message?

● Do you have specific branding for your business?

● Does that branding include social media and advertising?

Your message is the most important. People will see a pretty site, but if the message doesn’t resonate, they’ve bounced and are on to something better.

Message Analysis Branding



It's against the Facebook Terms to use your profile to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don't convert it to a Page.

If you're using your profile to represent a business, there are many benefits to converting your profile to a Page:

Facebook Pages

Facebook Rules personal pages vs. business page

● Pages are designed for businesses and organizations, with features that help you connect with customers and reach your goals.

● You'll have access to Page insights, where you can see metrics like which posts people engage with and visitor demographics like age and location.

● Page roles can let you give other people access to edit your Page.

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● You can create ads and boost posts.

https://www.facebook.com/legal/terms



Your Clients & Your SalesWhat do they want?

Their Problems

What problem of theirs do you solve?

What are their philosophical issues?

So you have a converting funnel that has been a/b split tested and tracked for over 90 days with enough traffic sent to it to discern who your client is and their psychographic?

Sales Funnel

Conversion rates? Upsells/downsells?

Abandoned cart rate vs. purchases and where the heat map shows them dropping off?

Are you tracking and heatmapping and if so, what do your weekly generated reports tell you? Are you tweaking your landing pages and sales pages based on that information?

Tracking and Mapping

Do you have Google Pixel(s) installed and Google Goals for that tracking?

Do you have a Facebook pixel and retargeting set up for that pixel and that demographic that speaks directly to them with a highly converting landing page?

What are their external issues?

What are their internal issues?



Facebook Chatbots are a Requirement for Small Business...here’s why

Advertising & Bidding

What types of ads are you running? (e.g., WCA, Lead, Conversion, Interest)

How much budget are you spending?

What do you expect from your ads and your landing page copy?

● Are you retargeting and setting up campaigns based on your tracking and statistics?

● What are you bidding on and are you set up for keywords? (Google only)

● What are your conversion statistics?

My expertise lies in consulting small business to understand the various concepts behind their online advertising & marketing goals.

Our Expertise

95% spent on consultation

105% on building the funnel

45% on implementation

Expectations & Budget

The research discovered that the perceived benefits of chatbots are roughly equivalent among

younger Millennials consumers and older Baby Boomer Americans. In fact, in several areas, Boomers are actually MORE bullish about

chatbots’ potential that are members of the younger cohort.

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Your Expectations & Your Organic Posting

What do you expect from your organic posts, what do you expect from the person you’re hiring?

Have you done this job on your own and if so, how have you fared compared to the people you've hired?

How many hours has it taken you to do this job realistically?

How many leads would be sufficient for you and what are you expecting for your budget?

What are your realistic expectations for this job?



If you’re still ready to work together, I’m here to help you. I promise to give you REAL expectations and REAL ideas that will make sense for your business.

“Build it and they will come” is saved for baseball fields and Hollywood.

Your expectations are the biggest hurdle in creating an online marketing and branding sequence for your product.

Nicole JolieI’m here to help you succeed with your small business goals.

With my systematic approach to creating your online presence, you can start achieving results when you commit to seeing the process through.

This systematized approach helps you...

Create your story, sell your product, and build your sales funnel.

I want to set you up for what will really happen, not for what you think happens to the overnight superstars on Instagram, Youtube and Facebook. I keep it real with online marketing and branding.

Your expectations Your business

small business the ultimate marketing ue ultimate marketing me …life... · 2018-09-10 · your...

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