smart health, driven by human factors engineering (by bart penninger)
TRANSCRIPT
Smart health, driven by human factors engineering 1
Template Innovation Day 2017 CONFIDENTIAL
SMART HEALTH, DRIVEN BY HUMAN FACTORS ENGINEERING
Bart PenningerCoordinator [email protected]
TRACK 4 - SMART INDUSTRIES
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Healthcare TODAY
Healthcare TOMORROW
• Out of the hospital• Closer to home• Prevent and manage
• Reactive, disease-focused and episodic
• Inefficient and ineffective• Fragmented and
disconnected
VISION
Smart health, driven by human factors engineering 3
Smart care Care anywhere
Empowered care
Intelligent health
enterprises
SMART HEALTH TRENDS
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3D PRINT PATIENT SPECIFIC IMPLANTSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
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ROBOT ASSISTED HIGH SURGERYSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
Smart health, driven by human factors engineering 6
POINT OF CARE DIAGNOSTICSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
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HOME DIAGNOSTICSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
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EMPOWER HEARTH PATIENTSSmart care Care
anywhereEmpowered
careIntelligent
health enterprises
USE CASE
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TOTAL PATIENT CARE
INTERNET
BACKOFFICE
PATHOLOGIESMANAGEMENT
CALCULATOR INTERFACE
INPUT USER DATA LIFE RISK RESULT
PATIENT
HEALTHCARE PROFESSIONAL
Smart care Care anywhere
Empowered care
Intelligent health
enterprises
USE CASE
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Operational efficiency• Save costs
• Battle against counterfeit drugs
Internet of ThingsOPPORTUNITIES AND POTENTIAL
Customerengagement• Better understand the needs
• Build up relationship
New value
• Increase accuracy of diagnoses
• New business models
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83% of IoT experts agree that the Internet of Things
will have widespread and beneficial effects on our everyday lives by 2025
Over 65% of all big data and IoT projects
fail to deliver against their expectations (Forbes)
However
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Market• Reimbursement• Value add for the
complete value chain
User• Quantified self• Treatment to
prevention• Long term user
engagement• Experience with
health trackers
Technology• Qualitative data• Connectivity challenges • Privacy & regulation • Correlation of data• Human factor engineering /
idiot proof
IOT CHALLENGES
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How to increase your success rate?
USER INSIGHTS - IDEA
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.”STEVE JOBS
RETAIN
ATTRACT
CHOOSE
SUPPORT
USE
ENGAGEMENTBUILDING A RELATIONSHIP
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PATIENT-DRIVEN ADHERENCE
Device adherence
Handle their healthcare devices as directed
Regimen adherence
Take the correct dosage at the right times
Lifestyle adherence
Activities and behaviors needed to successfully treat condition
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BEHAVIOR CHANGE MODEL FOR YOUR COMPANY
01
Hook on a game changer
Instead of alter people’s motivations, build upon new motivations
02
Create simple behavior
Overcome their fears by using smart technologies and simple user actions
03
Offer exciting steps
Create magnetic paths with cognitive design and behavioral economics
04
Use regulators
Enforce with creative ‘coalitions of willing’
Google GlassA game changer only is not sufficient.
Taking most of the time and effort in projects
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Innovation Day is an initiative of Masters in Innovation, the umbrella brand of the Verhaert Group which aims to connect, train and accelerate professional innovators.
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