Shampoo Pouch Redesign

DM 655 NEW PRODUCT DEVELOPMENT | 04.26.15

Rabia Dilara Cumhur | Lauren Foisy | Ali Akbar Sahiwala | Kara Schlindwein

About Smartpac, Inc.

Smartpac, Inc. provides innovative solutions that help personal care products enhance their brand value through an economical,

environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.

Market Analysis

Haircare Market in the U.S.

$7.5 billionShampoo Market in the U.S.

$3.1 billion2–3% expected annual growth through 2019

Trends in Haircare:Millennials: New Haircare FormatsHealthy Hair/Natural Styles

Target Audience

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Mass Market Brands:

Manufacture & Distribute Shampoo in the U.S.

Strong Distribution Channels

Large Market Share

Targeting Low and Middle Income Families

Focus on Sustainability

Introducing the New Suave Shampoo Pack.

ECO-FRIENDLY

FUNCTIONAL

CONVENIENT

VALUE FOR MONEY

VALUE PROPOSITION

Competitive Advantage

Smartpac does not only provide label and package designs to our clients. We also function as a wholesaler and intermediary to our manufacturing partners, strategically partnering with Ampac, one of the largest U.S. manufacturers of spouted pouch packaging.

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Better Overall Experience

Key Benefits

B2B B2C

MaterialStorage Shipment

Value for MoneyRetail Shelf DensityBrand Value $

Convenience$

Marketing Strategy

Manufacturing Strategy

Design of packaging;

Design of labeling;

Coordination with

Manufacturer.

Manufacture and

Production of Smartpac

Packaging with Labeling.

Shipped to Retailer’s

Local Bottling Facility.

Shipped from Bottling

Facility to Retail Store.

Pricing Strategy

*Cost when purchased in 10,000 pieces.**Numbers based on 355mL package made of recyclable HDPE plastic.

Packaging Unit Cost*

Manufacturing Costs

Distribution Price to Retailer

Profit Margin

Smartpac PackagingExisting Packaging**

$0.15

$0.27

$0.60

42.86%

$0.05

$0.30

$0.55

57.14%

Scalability

Expand to mid-priced and high end brands

Expand to other haircare and personal care products

Expand operations to international markets

Thank you