8/9/2019 SMG Success Story

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YammerenabledallofSMG

tohavereal-timeinteractionwithourglobalportaltour

attendees.Wewereableto

participatewhilenotactually

attendingthemeetings.

-MohanRenganathan,VP,GlobalDigitalDirector,

MediaVest

SMGactivelydemonstratedourleadershipinthe

socialnetworkingspaceandcommitmenttoopen

sourceknowledgesharingthankstoYammer.

-SeanFinnegan,ChiefDigitalOfficer,SMG

Connecting the Connectors CustomerStarcomMediaVestGroup(SMG)isoneofthelargestandmostcelebratedbrandcommunicationsandconsumercontact

organizationsintheworld,with110officesin67countries.

SMGs6,200globalmediaprofessionalsbuildcaptivatingconnectionsbetweenconsumersandbrandsforhundredsof

clients,includingmanyoftheworld'smostpowerfulmarketers

suchasCocaCola,P&G,Walmart,andKraft.

Solution

SMGChiefDigitalOfficer,SeanFinneganleveragedYammertokeepemployeesuptodateinrealtimeon

highlevelconversationshappeningaspartofaglobalportaltourwithkeyindustrypartnersGoogle,Yahoo!,Facebook&MSN.SMGersaroundtheworldcouldfollowthetag#portaltourinYammertoreview

meetingupdatesandposequestionsordialoguewithseniormanagementaspartofthemessagethreads.

Results and Benefits

Collectiveemployeeexpertiseisleveraged,surfacingkeyemergingtopics.Meetinghighlightsandactionplansareeasilycapturedviathreadsandsharedgloballyinrealtime.

Employeesfeelengagedandempoweredtobepartofkeymanagementdialogue.In3days,151messagesweresharedwith1,549activefollowers.

Company StarcomMediaVestGrou

Industry Marketing&MediaServi

Employees 6,000+

Location Chicago,IL

Founded 2000

Success Story