Your sub-title here

Vietnamese smokers23% Vietnamese smoke and 66% of smokers have tried to stopped smoking

Survey information

• Survey about Vietnamese smokers• Sample size: 432 samples who replies to smoke

cigarette (total sample is 1.935 people )• Respondent criteria: Male & female 18-49 years old• Area: Nationwide• Conducted time: August 11st-13rd2015

Executive summary

• 78% Vietnamese don’t smoke, only 23% smoke

• Among 432 smokers (23%), 46% smoked their first cigarette at 16-18 years old

• Overall , smokers smoke 2-5 cigarette/day

• Relieve stress , relax and increase concentration are the most common reasons to smoke

• The mainly reason to stop smoking is to keep good health

Respondent profile (smokers)

20-24

25-29

30-34

35-39

40-49

34%

24%

16%

7%

7%

Age

18%14%68%

AreaHo Chi Minh City Hanoi Other

16%

84%

Gender

FemaleMale

Others

Married without kids

Married with kids

Single

4%

5%

38%

53%

Status

Do you smoke ?

78% Vietnamese don’t smoke, only 23% smoke

Smoke regularly; 10%

Smoke irregu-larly ; 7%

I used to smoke but quit already;

6%

No, I don't smoke; 78%

• This survey treats about habits of smokers : Among 1935 total respondants, 434 smoke (23%)

How long have you smoked (in total) ?

19% smokers has smoked for 5-7 years ago

Less than a year

1 - 2 years 2 - 3 years 3 - 5 years 5 - 7 years 8 - 10 years More than 11 years

18%16% 15%

13%

19%

12%

7%

At what age did you smoke your first cigarette?

46% smoked their first cigarette at 16-18 years old

+ 27years old

25-27 years old

22-24 years old

19-21 years old

16-18 years old

6%

6%

14%

28%

46%

How many cigarettes do you smoke a day?

Overall , smokers smoke 2-5 cigarette per day

More than a pack a day

The whole package

15-20 per day

11-15 per day

6-10 per day

2-5 per day

1 per day

Less than 1 per day

0% 5% 10% 15% 20% 25% 30%7%

10%

11%

8%

21%

24%

4%

14%

5%

5%

6%

7%

15%

26%

13%

23%

18-29 30-49

Do your friends/family know that you smoke?

Both of family and friends know it

Only my friends know it

Nobody knows it Only my family knows it

57%

27%

10%6%

57% family and friends know the situation of the smokers

How much do you spend for cigarette per month ?

More than 1,000,001VND

800,001 - 1,000,000VND

500,001 - 800,000VND

300,001 - 500,000 VND

100,001 - 300,000 VND

Up to 100,000 VND

I do not pay for cigarette

0% 5% 10% 15% 20% 25% 30% 35% 40%2%

1%

8%

13%

31%

33%

11%

3%

2%

4%

12%

22%

38%

18%

18-29 30-49

Overall smokers spend 100,000VND/per month for cigarette

What are the reasons that you smoke? (up to 3 choices)

As my family smokeAs it looks cool

Peer pressureI like the taste

OthersAs my friends smoke

CuriosityAs I feel bored without it

Increase my concentrationRelax myself

Relieve stress

0% 10% 20% 30% 40% 50% 60% 70%9%

8%16%

27%10%

30%27%

18%46%

47%64%

10%12%

15%

16%17%

20%22%

26%

41%56%

61%

18-29 30-49

Relieve stress , relax and increase concentration are the most common reasons to smoke cigarette

Please choose the situation when you smoke

Drink alcohol, be at cafe and work are the place to smoke

When I drive a carWhen I drive a motorbike

After I take a bathWhen I study

Before I go to bedWhen I am in a rest room

When I have lunch / dinnerWhen I have a walk

After I wake upWhen I am at home

When I am at KaraokeWhen I work

When I am at cafeWhen I drink alcohols

8%8%8%

9%13%

14%16%

17%18%

20%21%21%

39%43%

Type of cigarette

Craven ‘’A’’ is brand of cigarette most smoked, 63% stick with one brand

Stick with one

brand63%

Change often37%

Do you change the brand of ci-garette often or stick with one

brand?

Winston

Camel

Texas 5

Natural American Spirit

Jet

Marlboro

Vinataba

2%3%3%4%4%5%5%

15%16%

19%19%

21%21%

23%

What brand of cigarette did/ do you smoke ?

What would you do if a restaurant that you are to go does not allow you smoke ?

I go to outside to smoke; 42%

I will still go there without smoking in a

restaurant; 42%

I never go to such a

restaurant; 16%

42% go outside restaurant to smoke

Have you tried stop smoking?

No34%

Yes66%

66% smokers tried to stop smoking

What is the reason that you tries to stop smoking?

Because I got pregnant

Not so many places to smoke

Others

Got married

Not a clear reasons

Dislike the taste

Doctor told me to stop

Baby is here

Cost of cigarette

Complaint from entourage

Concern about health

5%

9%

9%

10%

10%

11%

19%

20%

23%

37%

59%

Among smokers who tried to stop smoking (66%), the mainly reason to stop cigarette is to keep good health

Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of

quantitative and qualitative survey online.

＋ =

Info@qandme.net

Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data

Feel the insight of your targetaudience through online focusgroup of chatting.

You receive both of generic and deep information easily with affordable pricing.