sms og 2d-løsninger af tony jensen, cellpoint mobile
DESCRIPTION
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htmTRANSCRIPT
SMS & 2D løsninger
TONY BIRK JENSEN
MARTS, 2011
• Specialist in Mobile Payment and Mobile Retail Services
• Professional Services
Strategy Deployment Infrastructure Development Implementation
• Established in 2002
Copenhagen Frankfurt Houston London Miami New York San Francisco
• Global Standards Organizations and Workgroups
• Mobilized Payment Schemes
ABOUT CPMABOUT CPM
• Specialist in Mobile Payment
and Mobile Merchant Services
• Enterprise grade end-to-end
• Vertical application suites targeting specific industries
• Professional Services
• Strategy, Deployment, Development, Implementation and life-cycle management
• Strong leadership with relevant
industry experience
• Retail, Financial services, Transport and Government
• Established in 2002
Copenhagen, Frankfurt, Houston, London, Miami, New York, San Francisco
CELLPOINT MOBILECELLPOINT MOBILE
MOBILE GOVERNANCEMOBILE GOVERNANCE
Moving from today’s chaos to the order required by tomorrow’s business needs
to that areAligned with the
business strategy
Order
Silo
services
Chaos
Integrated
services
Structure
SIMPLE ORDER FLOWSIMPLE ORDER FLOW
2. Select journey 3. Review details1. Enter travel info 4. Confirm order
Quick journey selection Clear user feedback
SECURE PAYMENT FLOWSECURE PAYMENT FLOW
1. Select payment
method
3. Payment
completed
2. Enter card details
2. Authorise payment
User defined card names
Optimized input fields
Intuitive storage of cards
ISSUED TICKETSISSUED TICKETS
DRM protected ticket
1. Visual inspection
UIC 918-3 compliant 2-D bar code
2. Machine inspection
CHILD CARE SERVICECHILD CARE SERVICE
Mainframe
Mobile Service
• Estimated cost reduction of 95% annually through mobile self service
• Automatic child care updates
• Mobile notification to parents when changes to
child care is required
• Mobile App. for day care workers / supervisors
• Greatly improves parent satisfaction
• Requires active confirmation from parents
• Improved employee satisfaction
• Simplified processes accessible from the mobile
Installation
• CellPoint Mobile platform installed on-site
• Complete mainframe integration
• Extensive WebSphere MQ integration
WebSphere
MQ
SPEC SAVERSSPEC SAVERS
The Cloud
• One of the world’s largest eye-wear chains
• 1300+ stores globally
• 26.000 employees
Mobile Service
• Estimated cost reduction of 98,5% annually through mobile self service
• Mobile alerts, reminders and updates to
customers
• Mobile services for store associates
• Improves customer service and retention
Installation
• Hosted CellPoint Mobile platform
• Deep ERP integration with proprietary ERP
system
• Direct integration with standard CRM system
ERP
CRM
• The mRetail product line:
Shop, Save, Rewards, Pay
• The mRetail suite aims to counter the proliferation of shopping
and coupon applications, which can feature the competition’s
product and prices while the customer is standing in your store.
• mRetail focuses on the functions that a customer needs most
while shopping in the store • Simple product lookup• Mobile Coupons• Access to loyalty programs and account management• Mobile payment at the point of sale (NFC, 2D Barcode, Stored Value)• Can apply loyalty points to payment for discounts or special offers
• Useful shopping tools to shorten the path to purchase.
• mRetail provides a mobile shopping experience which can be branded and highlighted by the retailer. It can be used “off the shelf” or integrated into an existing mobile web presence.
MRETAILMRETAIL
DEMOSDEMOS
MRETAIL – PRODUCT LOOKUP AND COUPONS
MRETAIL – PRODUCT LOOKUP AND COUPONS
Welcome Screen Typical Product Lookup Typical Coupon
• Store Associate Alerts
• Customer activities and product scans are monitored and reported to the mAssociate application.
• By selecting a customer activity record, the store associate can see relevant details about the customer.
• This information can be used to determine which customers to approach and how to approach them.
• Customer to store associate communication becomes relevant and effective
• Leverage data for future marketing campaign initiatives
MRETAIL EXTENSIONS MRETAIL EXTENSIONS
MRETAIL EXTENSIONS MRETAIL EXTENSIONS
• Customer Coupon PushAssociates can push a coupon on demand for a special discount in response to their
shopping activities or status
MRETAIL – PAYMENT PROCESSMRETAIL – PAYMENT PROCESS
Payment Selection Card Selection Payment Complete
• mSocial - Social integration• Customers can interact with social media directly from
within the applications.
• Feature set includes:
• Facebook JumpStart – Provides a one-touch access
point to a retailers Facebook page, or pre-defined
updates to a personal page.
• Twitter Jumpstart – Allow shoppers faster, in
application access to their twitter feed with ability to
update current status and location
• Product Buzz – Lists in real-time the most popular
products being discussed throughout the social web, or
discussions based on a product, merchant name, or
service.
• Help Me Now – Triggers an alert to store associates
that the customer has a question about a product or
service
MRETAIL EXTENSIONS MRETAIL EXTENSIONS
• Proven, Enterprise-Class Technology
• Mobile Enterprise Framework and the mPoint payments platform
• NFC and 2D barcode payment and product lookup capabilities
• Available now.
• Industry Expertise through Strategic Consulting
• Major partnerships in banking, retail product management and advertising
• Enterprise-class service delivery and operation
• CPM is in the forefront of all things mobile through trade association and industry forum leadership roles
• Mobile Blueprint for Retail - version 2.0 published January 2011
• Mobile Blueprint for Banking – ( in development )
• CPM can help Lowe’s chart a way forward into the mobile
channel and beyond
• Applications - How to do it right.
• The new mRetail suite can be deployed swiftly to provide real
value to Lowe’s through an interactive, in-store shopping
experience for its customers.
WHAT CPM CAN BRING TO YOUR SUCCESS
WHAT CPM CAN BRING TO YOUR SUCCESS
by your customers
NOT by the devices
which together will support consumer and retail needs now
To succeed you need a
and a
Mobile Strategy Mobile Infrastructure
YOUR SUCCESS IN MOBILE PAYMENT WILL BE DECIDED BY
YOUR SUCCESS IN MOBILE PAYMENT WILL BE DECIDED BY