1. 981EnglishforDesigners Week03 1. Bloggingproblems 2. TipsforthePresentation 3. ADesignCase:Bathtub 4. Resources:siteofmajordesignfirmswherealotofdesigncasescanbelocated.

2. Thefirsthomeworkassignment, establishingadesignwordbank on yourblog,isdueonnextWednesday.Onblogging: 1. Blog; 2. 3. Howtoavoidit? 3. 4()presentation 1. http://englishfordesigners.blogspot.com/2009/09/blogpost_04.html?zx=2f7517ed95b4bef3 4. Bb 2. 3 3. 7PPT 4. PPTSlideShare2 5. 2PPT 5. engage Thisreinventionofthesoakingbathusesan overflowchannel torecirculate water, creating awaterfalleffectthatsoothesand engagesthebather. Whilethewaterisrecirculated,itisfilteredand heated,sobathwaterstayswarmandclean; therecirculationalsocreatesanatural effervescence thatismorelowkey thanthatcreatedbya whirlpool. 6. DesignProcess 7. DefiningUsersNeeds "Theinitialideaofthebathcametousbecause, listeningtoourcustomers, wewerehearingthatpeoplecouldnotgeta bathdeepenoughtokeepthemwarmandto givethemareallydeepsoak." Consumersalsowantedanewexperience a baththatwouldbe visuallyinteresting,quiet,restful,and reminiscentof bathingoutside. "Obviously,theydidn'tsay,Iwantsomething thatoverflowsintoachannelandhascolor wehadtodiscern that." 8. IdeaDevelopmentTheteamcameupwithanumberof conceptsforasoakingbath; thebaththatmimickedsomeofthequalities ofaninfinitypoolwastheone theteam chosetodevelop. Afterinitialbrainstorming, Kohlerquicklywentintocrude modeling of thebathincardboard andplywood. 9. Theroughprototypeswereusedtogetanideaof whatthesizeandshapeofthebathwouldbe, howmanypeopleitwouldholdcomfortably,and howthedepthfelt. Thedatawasadjustedandputintothecomputer model; then,theteambuiltaroughmodelthatwould holdwater. Thismodeldidnotyethavepumpsormotors; itwassimplyusedsotheteamcouldevaluate the experience ofthebathitself. 10. roughmodel engineeringtest 11. Inevaluatingthisexperience, theteamhadhelpfromKohler'shuman factors lab, whichhasaccessto adatabaseofinformation aboutemployeesthroughoutthecompany. Employeeswerecalledandaskedtospendhalf adayinthelabevaluatingthebath. Theteamputtheirfeedback intoathirdsetof models, whichnowhaddetailing closetowhatthe teamwantedforthefinaldesignaswellas workingelectronics. 12. Fromthistesting,theteamlearnedthat thespeedwithwhichbathersenteredthebath wasabigvariable intheproperfunctioning ofthechannel overflow. Ifbathersgotinquickly,therewasagood chancethat theresultingwaterdisplacement wouldn'tbe caughtbythechannel andinsteadwouldenduponthefloor. 13. IITheoverflowchannelalsoaffectedanotherof theteam'sprimaryobjectives: ior ex ter keepingthebathquiet. Theheightthewaterfellfromtheinterior well intotheoverflowchannel turnedouttomakeabigdifferenceinthe noiselevel ofthebath, sotheteamhadtotake thatfactor into account whenrefining theoverflowchannel. 14. Continuum: http://www.dcontinuum.com/content/index.php Cesaroni Design: http://www.cesaroni.com/index.php TripodDesign: http://www.tripoddesign.com/en/home/index.html IDEO:http://www.ideo.com/Youmayfinddesigncaseswithintheabove websitesforlearningproductdesignprocesses usedinrealsituations.