social business conference 2013- from mahjong strategy to social media
DESCRIPTION
Mr. Vincent Tsui (徐緣) MNC Marketing Director, Marketing Columnist Topic: From Mahjong Strategy to Social MediaTRANSCRIPT
Soci
al B
usi
nes
s C
on
fere
nce
AIM
From Mahjong Strategy to Social Media徐緣
Turn Social Media into business?
Quick win with limited investment
Hong Kong Acnes
Cost : $9000 HKD (2 videos) Result : Over 100,000 views + sales jump
斯洛伐克SLOVAKIA
Slovakia Miele Vaccum Cleaner
Agency: Mayer McCann Erickson, Bratislava
Investable Ideas:
Unleash full potential of an existing success
Result : Single-day sales record in Japan for more than 10 billion yen
Japan Uniqlo
Investable Ideas:
Facilitate mass-customization
Agency: Gitam BBDO, Israel
Israel Opel Corsa
Use Social Media as a business exchange platform
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