social commerce - share porto alegre 2014
DESCRIPTION
Apresentação com alguns adicionais em relação à apresentação anterior. Depois me conta o que achou ;)TRANSCRIPT
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Olá, eu sou a Lu.
Não, pera.
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Ivan Alvesanalista de mídias sociais sênior – magazine luiza
/alvesivan @alvesivan /Ivan Alves /alvesivan Publistagram.com
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magazine luiza+1,8mi de fãs no facebook93 mil seguidores no twitter
pinterest620 mil seguidores no google plus
+68 milhões de visualizações nos vídeos no youtube (socialbakers: ultrapassamos /nikefutebol)13.500 vídeos upados no canal
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+3.200 posts no Blog da Lu33.500 comentários
Conteúdo ainda é rei
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+ 5.000 matérias no Portal da Lu
Conteúdo ainda é rei
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conteúdo personalizado x
conteúdo em massa
Conteúdo ainda é rei
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a Lu
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quem é a Lu?construção da persona
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Teve Copa! e o seu legado?
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Lu
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Lu
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Luiza Helena e a cultura de SAC e o SAC 2.0
conversa - conversão
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vivemos de sazonalidades
foco em conteúdo, mas também em venda
acompanhar tendências, concorrência e as nossas campanhas
conversa - conversão
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planejamento prévio mas sem medo de errar
ou de alterar no meio do caminho
conversa - conversão
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social commerce
“é a forma de comércio eletrônico em que as influências de compra (nos mais variados formatos)
vem de outros usuários, além da colaboração e disseminação dos produtos e serviços.”
magazine você
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o que é o www.magazinevoce.com.bro melhor algoritmo é a recomendação de um amigo
4,5% a 8% de comissão200 mil lojas criadas, sendo 50 mil na nova plataforma
magazine você
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nova plataformafoco em grupos de nicho (meu salão virtual)
plataforma para outros parceiros e não só Magazine Luiza
magazine você
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publicidade no Waze
insights
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Waze
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Google Plus e o engajamento por lá
+ engajamento que facebookgif é vida
laboratório de testes
insights
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Google Plus
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pesquise e teste.
testes A/B/C...Z!
insights
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permita-se ousar.
não tenha medo das crises, esteja preparado e tranquilize a equipe
insights
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busque novos territórios onde vale a pena estar
não se prenda a rede do momento
tendências gringas chegam aqui mais devagar (se chegam)
insights
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Planejamento redes sociais
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Reúna conteúdo > monte uma tagcloudWordle.com
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Quais as necessidades de comunicação?
Posts do blog - geral(entrevistas, infográficos)
Eventos Novidades social media / inovação
30%
50%
20%
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Quais canais participamos?
Facebook Twitter Youtube
50%
30%
20%
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Qual o melhor formato?
Testes!
- Imagem
- Eventos
- Vídeos$
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Estabaleça as métricas!
- Ferramentas
- Árvore de tags
- KPI’s
- Período dos reports
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www.facebook.com/business/newsasana.com / trello.com
socialbakers.comwww.facebook.com/ads/tools/text_overlay
www.fanpagekarma.comhttp://www.trendsaroundtheworld.com
insights
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Perguntas?