social content marketing on slideshare by @toddwheatland
Post on 18-Sep-2014
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DESCRIPTION
From a webinar on Social Content Marketing with SlideShare on Tuesday December 11th 20. Our special guest is Todd Wheatland, author of the recently published Marketer’s Guide to SlideShare. The webinar is of particular interest to B2B marketers from large organizations looking to leverage SlideShare for content marketing. ITRANSCRIPT
‐ Newideas‐ NotFormat‐specific‐ Customize!‐ Extra10%effort
‐Bigon‐siteaudience‐Hugesearchtraffic‐Playercanbeembedded‐HTML5‐Widgets/socialsharing
‐ Connectwithinfluencersdirectly‐ Socialpower‐LI
‐ Simple‐ Breadth&Depth
‐ Downloadable‐ Directlinkstocontent
‐ Timestamped‐ ReferringURL
‐ AsliQleinfoaspossible‐ Layeringforms‐ LocaSonofforms/getintouch‐ NeveruseMandatory(orvarysparingly)‐ Removefor‘abovethefunnel’content‐ Prompteasysign‐upforrecurringacSvity(ieNewsleQers)
‐ LinkingoutvStayingon‐site‐ CustomizableQns(PlaSnumaccounts)‐ IntegraSon(Eloqua/Salesforce)
‐ YouWANTinteracBon–Comments/Likes‐ PotenBalforTrendingonLIToday‐ LIToday=Traffic.Lotsoftraffic.‐ CustomizeposBngcommentsforeachgroup‐ Don’tre‐postthepagedescripBon‐ SendtoIndividuals(use,butsparingly)
CUSTOMIZEUPDATESUPDATE/GENERALISTGROUPS‘Forthosewhocouldn’tmakeittoEventXlastweek,I’vepostedmyen<rekeynotepresenta<onforfreedownloadhere.Asalways,I’dreallyappreciateanycommentsorfeedback.’HEALTHCAREINDUSTRYGROUP‘Whydoesthehealthcareindustrys<llstrugglewithsocialmedia?IexploredthisduringmyrecentkeynoteatEventX.I’vepostedtheen<representa<onforfreehere.I’dlovetohearyourthoughts.’SOCIALMEDIAMARKETINGGROUP‘Isthistheendforsocialmedia?I’vejustmademyenSrepresentaSonfromEventXavailableforfreedownload.Thanksforthegreatfeedbackalready—asalways,keentohearyourthoughts.’
‐ RelaunchingTODAY‐ PoweringImages,Videos,Documents,PresentaSonsonProfiles
‐ CanaddtoSummary,ExperienceandEducaSonsecSons
Imagepostsget20x>Engagement
Sep2011
‐ TotalViews573‐ BUT‐445fromownsite‐ In6months,only130viewsonYT
March2012
‐ In10days–813views‐ NoembedsorpromoBon
Smallcompanies,Self‐employed
1. Createaself‐serveSilverProAccountfor$19/month‐ AccesstoAnalyScs‐ VideoUploads‐ AbilitytoCaptureLeads‐ GoGoldifyouneedmoreLeadsorBrandingcontrol
2. Buymybook!
LargerCompanies,Teams
1. ContactSlideShare’sSalesteam‐ Unlimitedcontroloverleads‐ Hugecontroloverbranding‐ Opportunitytocreatenetworks
2. Buymybook!
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slideshare.net/cisco
slideshare.net/cisco
slideshare.net/cisco
