social enterprise 2.0
TRANSCRIPT
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SOCIAL ENTERPRISE 2.0 CUỘC CÁCH MẠNG XANH CỦA THỜI ĐẠIBy Tony TrươngT1-2015
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CÁC KÊNH QUẢNG CÁO MỚI
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Các hình thức tiếp thị
C2C: CUSTOMER TO CUSTOMER
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Các hình thức tiếp thị
HOME MEETING
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Các hình thức tiếp thị
COMPANY – HOTEL MEETING
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TÂM LÝ – HÀNH VI KHÁCH HÀNG
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TÂM LÝ – HÀNH VI KHÁCH HÀNG
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TÂM LÝ – HÀNH VI KHÁCH HÀNG
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KỶ NGUYÊN CÔNG NGHỆ
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MẠNG XÃ HỘI FACEBOOK • Các nguyên thủ thế giới sử dụng Facebook để
tranh cử (PUTIN, OBAMA..)• Dân số facebook đã đạt ngưỡng 1,3 tỷ người• Một ngày 700.000 tài khoản mới được mở
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Mạng xã hội – Xu thế thời đại
Mạng xã hội là gì? Club, Hiệp Hội, Diễn đàn ..
Các ứng dụng truyền thông : Facebook, Zalo, Beetalk, Twister, Instargram..
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Tính chất cơ bản của mạng xã hội• Kết nối bạn bè• Chia sẻ thông tin• Giải trí• Quảng cáo• Truyền thông• Bán hàng
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Các hiện tượng tâm lý mới trên mạng xã hội
Tâm sựTìm bạn tri kỷTìm kiếm sự trợ giúpĐóng góp từ thiệnKêu gọi hành độngHẹn hò & Kết đôiBản năng
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Xu hướng dòng tiền - Social Cash Flow
• Thế giới • Việt Nam
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Bạn đang sử dụng công cụ của mình 1 cách có hiệu quả?
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S O C I A L B U S I N E S SBẠN ĐANG Ở ĐÂU
KHI XU HƯỚNG DIỄN RA???
By Tony TrươngT1-2015
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Why Do I Need/Want to Establish My Brand on Social Media?
1/ Sale profile and fanpage
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2/ Show biz & Scandal Marketing
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Why Do I Need/Want to Establish My Brand on Social Media?
3/ Facebook ads Agency
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By Tạ Sơn: General Social CEO Viet Nam & Social Operation System
TẠI SAO LẠI LÀ SOCIAL BUSINESS
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SOCIAL BUSINESS ACADEMYKHÓA HỌC
SOCIAL ENTERPRISE 2.0
Thứ 2: Social BusinessThứ 3: Social Marketing & Ứng dụng thực tiễn
Social Media Marketing Timeline Marketing Real-Time Marketing Viral Marketing Buzz Marketing
Thứ 4: Social Mobile Marketing & Ứng dụng thực tiễn Social Mobile Apps (facebook, zalo, kakaotalk, beetalk..) Selfie, Wefie
Thứ 5: Dòng tiền Xã hội - Social Cash Flow
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