social link
DESCRIPTION
소셜마케팅 사례 - 출처 : 소셜링크TRANSCRIPT
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SNS
twitter.com/jace_lee www.jacelee.com [email protected]
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1.0
.
TV
Radio
Newspaper
Online Banner
one-way comm.
Company
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2.60
2.70
2.80
2.90
3.00
3.10
3.20
3.30
3.40
3.50
3.60
TV/
TV
2.95
3.00
3.05
3.10
3.15
3.20
3.25
3.30
3.35
3.40
3.45
TV/
TV
, 2008
: 1996 69.3% 2008 36.8% .
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* : 2010, 22 25~65, 4875
, () .
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< >
NGO
< >
TO MASS WITH SOCIAL GROUP
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Social Media
Mass Media
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Social MediaB
rand
ing
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Proposed AB Social Media Model
,
Social Networking
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+
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sdc sdc Accepted
sdc sdc MigrationConfirmed
sdc sdc Completed
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*: , 2010 2 13
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2008 0.9% ( 11.4%) 10 1 2009 2.2% , 2010 20%
2009 11 28
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1
1.1 : 1.2 :
3
3.1 :
2
2.1 : 2.2 : ,
4
4.1 :
5
5.1 : PR 5.2 : PR
5.3 : 5.4 : , ,
6
6.1 : , 6.2 : /
7
7.1 : ,
7
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&
Less Time More time
5 10 15 20
: Beth Kanter (http://beth.typepad.com/)
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Find! Listen!
Engage! Empower!
,
,
,
1:1 :
4 F.L.E.E.
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(Strategy) (Follow) (Create) (Engage)
,
, ,
24 /( )
, , /
, ,
,
, ,
,
&
, ,
DM , ,
, ,
,
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: http://www.youtube.com/watch?v=0klgLsSxGsU
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Case Study
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Dell on Twitter (http://www.dell.com/twitter)
Case Study
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, , . , .
@Delloutlet :
2009 6 3 (200 , 100 )
Followers: 25 Following: 1,572,389 Tweets: 979
Case Study
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Case Study
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(Fiesta) 2010 , (Fiesta Movement)
Case Study
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Kogi BBQ .
Followers: 1697 Following: 58,912 Tweets: 4,806
Case Study
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& .
-2009 7 -2009 11 (Olleh KT)
Case Study
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KT Olleh KT (http://twitter.com/ollehkt)SHOW (http://twitter.com/show_tweet)QOOK (http://twitter.com/helloQOOK)
(http://twitter.com/LocalStory)
(http://twitter.com/hello_olleh)
, ( ) 5 .
, , .
Case Study
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2010 1 15 NexusOne 1
(@Hi_Android),
, , ,
4,000 , 5,400
URL: http://hongik.com/phone/
Case Study
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.
, . , .
#moonfruit moonfruit 20097 1 10 7 10
7 4 3 , 8 6 , 2.5% , 300 moonfruit
: Boomba (http://tinyurl.com/kpu3jz)
Case Study
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1 !
2 !
3 !
4 !
5 !
6 !
7 !
7
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Thank you! twitter.com/jace_lee www.jacelee.com [email protected]
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file:////C|/Documents and Settings/sdc/ /111.html[2010-04-07 3:41:29]
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