social marketing survival guide

I D G D e e p D i v e

PDF IDG Korea , .

IDG Korea PDF , .

2012

Overview2012 5

Guide for 2012 Strategy vs. vs. +, ?

Tips 14

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1IDG Korea

Overview

Robert Strohmeyer | PC World

Social Media

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2IDG Korea

1 25 2012 . , , + .

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3IDG Korea

Overview

20125Angela West | PC World

Social Media

.

5.99 5.+ . (SayitSocial) 15 9.99 . (Social-Volt) 250 . 2012+.2

(Adobe) (SocialAna-lytics) . . 400, 120, 20. ROI . (CustomReport) , .

. (Top-down).

4.

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5.

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4IDG Korea

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5IDG Korea

Guide for 2012 Strategy

Robert Strohmeyer | PCWorld

Social Media

. ( /blog) . , , ..

. . .,

. . ,. . . .

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ter.com. . . . , . Bills Electric

@billselectric @ElectricWilliam. @billselectric3417 . . .

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10

6IDG Korea

Social Media

. . . , , . (Facebook Place) .

. (Cre-ate a Page) . . , .

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+

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7IDG Korea

6 .

Social Media

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8IDG Korea

.

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9IDG Korea

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10IDG Korea

Guide for 2012 Strategy

vs. vs. +

Angela West | PC World

Social Media

, . +

. +, e- . + , + .

URL + . , +CocaCola + , . , +.

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11IDG Korea

Social Media

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12IDG Korea

+ vs. 1:1

Michelle Mastin | PC World

.

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13IDG Korea

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14IDG Korea

.

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Whats Next in Marketing?

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.

ROI .

IDG

. 2012

.

.

KEY ISSUES

2012 &

CRM

WHO SHOULD ATTEND

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, ,

CMO

/

CRM

CIO IT

&

/ PR

, SNS

SPEAKERS include

CIO

CIO

10 CEO

SPONSORS

Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor

, . . .

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(ROI, return on investment). . ? 3 IDC 2011

(Directions conference) , 2011 4 7 6(Radian6) ,.

ROI

. . , ROI , (www.dell.com) , ,

.

. IDC ,

50% . , , . 15%

. .

ROI . ROI.

(return oninfluence)(return on innova-tion), (return on ignor-ing) .

15IDG Korea

Guide for 2012 Strategy

, ?Erin Traudt | CIO

Social Media

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ROI

? ? , , .

. . ROI

. ROI (metric) . ROI . . , .ROI ,

. 1ROI IDC

.

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.

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, .

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16IDG Korea

1.

Social Media

, , .IT , . IT , , . , . : , , . , , , . , .

, ROI , ROI . .

: . . . . .

: . , , ROI . .

: , , . , .

17IDG Korea

IT

IDG Tech LibraryIDG Tech Library IDG ,IT . Computer World, Info World, CIO,Network World IT

IDG Deep Dive, Tech Focus, Summary, World Update.

IDG() 1 108 4 100-161 Tel : 02-558-6950 Fax : 02-558-6955 www.itworld.co.kr www.twitter.com/ITWorldKR www.facebook.com/ITworld.Korea

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1.

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2.

, , @, .

18IDG Korea

Tips

Tony Bradley | PCWorld

@username : @ .

D username : (Direct Message) DDM.

RT @username : (Re-Tweet) RT . ( Retweet , )

(#) : ) #SNS

Social Media

d. , @, . RT. . ,

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3.

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4. URL

140 . Bit.lyURL(TinyURL) URL . Bit.ly . URL .

5.

. SMS , 140 . (TwitPic) (Yfrog), (Twtpoll),(Nurph) .

19IDG Korea

(TweetDeck).

Social Media

. (Tweetdeck, )

, , , . . -.

6.

. . (GoogleAlert) . PCS, #ewaste .

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20IDG Korea

. . 14 .

(Squaretrade)

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Speak). .

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21IDG Korea

Tips

14

Kim Woodbridge | PCWorld

Social Media

114c (144c Design)

. 144c (SimpleViewer) . 144c.

(City Kitties)

. , .

,.

(Vegetarian Times)

. , (Involver)(Scribd) . PC. .

WP(WPBeginner)

WP (WordPress) . . , WP(SlideShare) . , . , .

22IDG Korea

Social Media

(Firefox)

. . .(Need Help) . . . .

(Foster the People)

. (Rootmusic) (BandPage) , . . , .

Namecheap.com

Namecheap.com . .

23IDG Korea

Social Media

. . Namecheap.com .

(Livestrong)

Livestrong.com, , . (Food Map) . , . .

(HyperArts)

(TabPress) . , . 520. (reveal).

(Telltale Games)

. , (Jobvite) . . . .

RSS . . ,

24IDG Korea

Social Media

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25IDG Korea

Global IT Standard IDGPC World, Computer World, CIO IDG90180, 14,000, , , .

IDG() 1 108 4 100-161Tel : 02-558-6950 Fax : 02-558-6955 www.idg.co.kr twitter.com/ITWorldKR www.facebook.com/IDGKorea

Sales Contact

, Eddy KimTel: + 82-2-558-6939 Mobile: + 82-10-2702-0360 Email: [email protected]

, Tony (Powon) LeeTel: + 82-2-558-6924 Mobile : + 82-10-2053-2413Email : [email protected]

, Michelle YangTel: + 82-2-558-6980 Mobile: + 82-10-9160-5454Email: [email protected]

CIO Editorial Contact

, Brian CheonTel: + 82-2-558-9882 Mobile: + 82-10-3221-7824Email: [email protected]

, Jenny ParkTel: + 82-70-7725-9955 Mobile: + 82-10-2810-4518Email: [email protected]

IT World Editorial Contact

, Jay ParkTel: + 82-2-558-9887 Mobile: + 82-10-2782-6722Email: [email protected]

, Dy Lee Tel: +82-70-7725-9951 Mobile: +82-10-6511-8982Email: [email protected]

, Hyuna KimTel: + 82-2-558-6956 Mobile: + 82-10-8300-8511Email: [email protected]

PR & Marketing Contact

, Matt KimTel: + 82-2-558-6079 Mobile: + 82-10-2408-4121Email: [email protected]

, Yong ParkTel: + 82-2-558-6965 Mobile: + 82-10-4744-2823Email: [email protected]

IDG KOREA4F ChangHwa Bldg., Bongnae-dong 1Ga, Jung-Gu, Seoul, Korea 100-161

IDG Korea Contacts