social marketing survival guide
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Social Marketing Survival GuideTRANSCRIPT
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I D G D e e p D i v e
PDF IDG Korea , .
IDG Korea PDF , .
2012
Overview2012 5
Guide for 2012 Strategy vs. vs. +, ?
Tips 14
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, + 2012. , , . , .
? . . , . , , .
, .
IDC,. .
. #McDStories ,
. #McFail . 2010.
, . . , ,.
. , . .
. , . . ,
1IDG Korea
Overview
Robert Strohmeyer | PC World
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Social Media
, .
, . . 140
, , .,
. , . .
, . , , , +, , , , . , .
. , , ,
, . , .
.
, . 6(Radian 6) (Lithium) . 6
, (SocialListening Tool).
, ., 2012. , , .
2IDG Korea
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1 25 2012 . , , + .
1.
. + .. .+
, .
2.
. ? ? ? ? . , , , .
3.
. (Google Analytics) (Hootsuite) . . , , . . ( . ).(Klout) , .
3IDG Korea
Overview
20125Angela West | PC World
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Social Media
.
5.99 5.+ . (SayitSocial) 15 9.99 . (Social-Volt) 250 . 2012+.2
(Adobe) (SocialAna-lytics) . . 400, 120, 20. ROI . (CustomReport) , .
. (Top-down).
4.
(People Power) . .. .
, . . . . .
5.
, , , + , . , . URL URL.+. URL+.
. , 2012.
4IDG Korea
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, . , , , . , .
(www.mycompany.com), . , , .
, , . . .
. . , , . . .1
. . . .
. . , . ,
. . . (WordPress) (Drupal) . . .
. 2 . .
5IDG Korea
Guide for 2012 Strategy
Robert Strohmeyer | PCWorld
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Social Media
. ( /blog) . , , ..
. . .,
. . ,. . . .
. . . 1. twit-
ter.com. . . . , . Bills Electric
@billselectric @ElectricWilliam. @billselectric3417 . . .
, . .
. . , . . .
. . . 1.
. . . .
10
6IDG Korea
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Social Media
. . . , , . (Facebook Place) .
. (Cre-ate a Page) . . , .
(Local Business) (Place) . . . .
. .
. . , , , . 25 . facebook.com/.,
. . . . .
+
+ 11 , , , , + (Google+ Pages) . + + .
7IDG Korea
6 .
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Social Media
( , ) + . , , , , . . (Circle)
, , , VIP, .
+ (Hangouts). , . .
, +.
. .
. ,+. . URL . .
.
. . . . .
. , . . ..
1,400, 2,000 . () . 960 .
, , .
8IDG Korea
.
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Social Media
. (MySpace) , . .
. . , .
. ,. . . .
. , . , . , (), . , .
. , . .
. , . .
9IDG Korea
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+. , .
. ,
, . (PromotedTweet)
.
(Hootsuite) (Seesmic) . .
, (Ads) () . 21 . .
, . , , . .
+
+, . + . +
10IDG Korea
Guide for 2012 Strategy
vs. vs. +
Angela West | PC World
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Social Media
, . +
. +, e- . + , + .
URL + . , +CocaCola + , . , +.
+ . + .
, .
. , B2B . B2B .
, , . e-.
. , . + . , .
, . , , ,
11IDG Korea
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Social Media
.
, . , , +.
?
, . B2B , . , . , .
12IDG Korea
+ vs. 1:1
Michelle Mastin | PC World
.
. + , , , . , + .
. . .
, , . .+
. , . +1 .
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Social Media
13IDG Korea
, , . . .+
. . .
, , . . + . , , , .
+
. URL , ., + .
, . , .
. , + .
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Social Media
14IDG Korea
.
, + ,.
.
. + (Google AdWords) , +1 +1 .
+
. + , . .
, , +
. . , , + .
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Whats Next in Marketing?
. .
, .
.
ROI .
IDG
. 2012
.
.
KEY ISSUES
2012 &
CRM
WHO SHOULD ATTEND
, , IT, , , , ,
, ,
CMO
/
CRM
CIO IT
&
/ PR
, SNS
SPEAKERS include
CIO
CIO
10 CEO
SPONSORS
Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor
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, . . .
, , , . .,
(ROI, return on investment). . ? 3 IDC 2011
(Directions conference) , 2011 4 7 6(Radian6) ,.
ROI
. . , ROI , (www.dell.com) , ,
.
. IDC ,
50% . , , . 15%
. .
ROI . ROI.
(return oninfluence)(return on innova-tion), (return on ignor-ing) .
15IDG Korea
Guide for 2012 Strategy
, ?Erin Traudt | CIO
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Social Media
, , .
ROI
? ? , , .
. . ROI
. ROI (metric) . ROI . . , .ROI ,
. 1ROI IDC
.
( ) ( ).
.
: . : , , , (messaging) .
: , , .
: , , , ..
: . .
, .
: .
16IDG Korea
1.
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Social Media
, , .IT , . IT , , . , . : , , . , , , . , .
, ROI , ROI . .
: . . . . .
: . , , ROI . .
: , , . , .
17IDG Korea
IT
IDG Tech LibraryIDG Tech Library IDG ,IT . Computer World, Info World, CIO,Network World IT
IDG Deep Dive, Tech Focus, Summary, World Update.
IDG() 1 108 4 100-161 Tel : 02-558-6950 Fax : 02-558-6955 www.itworld.co.kr www.twitter.com/ITWorldKR www.facebook.com/ITworld.Korea
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., .
, . 8.
1.
. , . . .
. , , , . , , . , , .
,
(Who to Follow) (Tweet Adder) .
.
. , , , (About) .
2.
, , @, .
18IDG Korea
Tips
Tony Bradley | PCWorld
@username : @ .
D username : (Direct Message) DDM.
RT @username : (Re-Tweet) RT . ( Retweet , )
(#) : ) #SNS
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Social Media
d. , @, . RT. . ,
. . . , (Gro-upTweet) ( ) .
3.
. .
. . , .
. .
. .
4. URL
140 . Bit.lyURL(TinyURL) URL . Bit.ly . URL .
5.
. SMS , 140 . (TwitPic) (Yfrog), (Twtpoll),(Nurph) .
19IDG Korea
(TweetDeck).
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Social Media
. (Tweetdeck, )
, , , . . -.
6.
. . (GoogleAlert) . PCS, #ewaste .
, . , #localfood #farmers-market . (NearbyTweets) .
7.
, .
, . . , .
(PeerIndex) . 1 100. , . .
8.
? . . , . ,
. . . .
20IDG Korea
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. . 14 .
(Squaretrade)
. . () . (Customer
Speak). .
(Baking for Good)
. 1% . . , , . . (reveal) , . . , .
21IDG Korea
Tips
14
Kim Woodbridge | PCWorld
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Social Media
114c (144c Design)
. 144c (SimpleViewer) . 144c.
(City Kitties)
. , .
,.
(Vegetarian Times)
. , (Involver)(Scribd) . PC. .
WP(WPBeginner)
WP (WordPress) . . , WP(SlideShare) . , . , .
22IDG Korea
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Social Media
(Firefox)
. . .(Need Help) . . . .
(Foster the People)
. (Rootmusic) (BandPage) , . . , .
Namecheap.com
Namecheap.com . .
23IDG Korea
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Social Media
. . Namecheap.com .
(Livestrong)
Livestrong.com, , . (Food Map) . , . .
(HyperArts)
(TabPress) . , . 520. (reveal).
(Telltale Games)
. , (Jobvite) . . . .
RSS . . ,
24IDG Korea
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Social Media
. , , . , , .
, , ,
. , . .
25IDG Korea
Global IT Standard IDGPC World, Computer World, CIO IDG90180, 14,000, , , .
IDG() 1 108 4 100-161Tel : 02-558-6950 Fax : 02-558-6955 www.idg.co.kr twitter.com/ITWorldKR www.facebook.com/IDGKorea
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Sales Contact
, Eddy KimTel: + 82-2-558-6939 Mobile: + 82-10-2702-0360 Email: [email protected]
, Tony (Powon) LeeTel: + 82-2-558-6924 Mobile : + 82-10-2053-2413Email : [email protected]
, Michelle YangTel: + 82-2-558-6980 Mobile: + 82-10-9160-5454Email: [email protected]
CIO Editorial Contact
, Brian CheonTel: + 82-2-558-9882 Mobile: + 82-10-3221-7824Email: [email protected]
, Jenny ParkTel: + 82-70-7725-9955 Mobile: + 82-10-2810-4518Email: [email protected]
IT World Editorial Contact
, Jay ParkTel: + 82-2-558-9887 Mobile: + 82-10-2782-6722Email: [email protected]
, Dy Lee Tel: +82-70-7725-9951 Mobile: +82-10-6511-8982Email: [email protected]
, Hyuna KimTel: + 82-2-558-6956 Mobile: + 82-10-8300-8511Email: [email protected]
PR & Marketing Contact
, Matt KimTel: + 82-2-558-6079 Mobile: + 82-10-2408-4121Email: [email protected]
, Yong ParkTel: + 82-2-558-6965 Mobile: + 82-10-4744-2823Email: [email protected]
IDG KOREA4F ChangHwa Bldg., Bongnae-dong 1Ga, Jung-Gu, Seoul, Korea 100-161
IDG Korea Contacts