social marketing survival guide

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IDG Deep Dive 무단 전재 재배포 금지 PDF 문서는 IDG Korea의 프리미엄 회원에게 제공하는 문서로, 저작권법의 보호를 받습니다. IDG Korea의 허락 없이 PDF 문서를 온라인 사이트 등에 무단 게재, 전재하거나 유포할 수 없습니다. 소셜 마케팅 서바이벌 가이드 2 0 1 2 Overview 소셜 미디어 마케팅“똑똑한 전략이 필요한 때” 2012년 소셜 미디어 활용 전략을 위한 5가지 팁 Guide for 2012 Strategy 소셜 미디어에서 브랜드 알리기 “트위터 vs. 페이스북 vs. 구글+”기업 마케팅 채널로서의 장단점 분석 기업의 소셜 미디어 마케팅, 어떻게 측정할까? Tips 전문가처럼 트위터를 사용하는 방법 페이스북 기업용 페이지를 창의적으로 활용한 14가지 사례

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Social Marketing Survival Guide

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  • I D G D e e p D i v e

    PDF IDG Korea , .

    IDG Korea PDF , .

    2012

    Overview2012 5

    Guide for 2012 Strategy vs. vs. +, ?

    Tips 14

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    1IDG Korea

    Overview

    Robert Strohmeyer | PC World

  • Social Media

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    2IDG Korea

  • 1 25 2012 . , , + .

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    3IDG Korea

    Overview

    20125Angela West | PC World

  • Social Media

    .

    5.99 5.+ . (SayitSocial) 15 9.99 . (Social-Volt) 250 . 2012+.2

    (Adobe) (SocialAna-lytics) . . 400, 120, 20. ROI . (CustomReport) , .

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    4.

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    , . . . . .

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    , , , + , . , . URL URL.+. URL+.

    . , 2012.

    4IDG Korea

  • , . , , , . , .

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    . . , . ,

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    . 2 . .

    5IDG Korea

    Guide for 2012 Strategy

    Robert Strohmeyer | PCWorld

  • Social Media

    . ( /blog) . , , ..

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    ter.com. . . . , . Bills Electric

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    10

    6IDG Korea

  • Social Media

    . . . , , . (Facebook Place) .

    . (Cre-ate a Page) . . , .

    (Local Business) (Place) . . . .

    . .

    . . , , , . 25 . facebook.com/.,

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    +

    + 11 , , , , + (Google+ Pages) . + + .

    7IDG Korea

    6 .

  • Social Media

    ( , ) + . , , , , . . (Circle)

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    1,400, 2,000 . () . 960 .

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    8IDG Korea

    .

  • Social Media

    . (MySpace) , . .

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    9IDG Korea

  • +. , .

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    .

    (Hootsuite) (Seesmic) . .

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    +

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    10IDG Korea

    Guide for 2012 Strategy

    vs. vs. +

    Angela West | PC World

  • Social Media

    , . +

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    URL + . , +CocaCola + , . , +.

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    11IDG Korea

  • Social Media

    .

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    12IDG Korea

    + vs. 1:1

    Michelle Mastin | PC World

    .

    . + , , , . , + .

    . . .

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    . , . +1 .

  • Social Media

    13IDG Korea

    , , . . .+

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    14IDG Korea

    .

    , + ,.

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  • Whats Next in Marketing?

    . .

    , .

    .

    ROI .

    IDG

    . 2012

    .

    .

    KEY ISSUES

    2012 &

    CRM

    WHO SHOULD ATTEND

    , , IT, , , , ,

    , ,

    CMO

    /

    CRM

    CIO IT

    &

    / PR

    , SNS

    SPEAKERS include

    CIO

    CIO

    10 CEO

    SPONSORS

    Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor

  • , . . .

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    (ROI, return on investment). . ? 3 IDC 2011

    (Directions conference) , 2011 4 7 6(Radian6) ,.

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    . . , ROI , (www.dell.com) , ,

    .

    . IDC ,

    50% . , , . 15%

    . .

    ROI . ROI.

    (return oninfluence)(return on innova-tion), (return on ignor-ing) .

    15IDG Korea

    Guide for 2012 Strategy

    , ?Erin Traudt | CIO

  • Social Media

    , , .

    ROI

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    . ROI (metric) . ROI . . , .ROI ,

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    16IDG Korea

    1.

  • Social Media

    , , .IT , . IT , , . , . : , , . , , , . , .

    , ROI , ROI . .

    : . . . . .

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    : , , . , .

    17IDG Korea

    IT

    IDG Tech LibraryIDG Tech Library IDG ,IT . Computer World, Info World, CIO,Network World IT

    IDG Deep Dive, Tech Focus, Summary, World Update.

    IDG() 1 108 4 100-161 Tel : 02-558-6950 Fax : 02-558-6955 www.itworld.co.kr www.twitter.com/ITWorldKR www.facebook.com/ITworld.Korea

  • ., .

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    1.

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    18IDG Korea

    Tips

    Tony Bradley | PCWorld

    @username : @ .

    D username : (Direct Message) DDM.

    RT @username : (Re-Tweet) RT . ( Retweet , )

    (#) : ) #SNS

  • Social Media

    d. , @, . RT. . ,

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    19IDG Korea

    (TweetDeck).

  • Social Media

    . (Tweetdeck, )

    , , , . . -.

    6.

    . . (GoogleAlert) . PCS, #ewaste .

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    20IDG Korea

  • . . 14 .

    (Squaretrade)

    . . () . (Customer

    Speak). .

    (Baking for Good)

    . 1% . . , , . . (reveal) , . . , .

    21IDG Korea

    Tips

    14

    Kim Woodbridge | PCWorld

  • Social Media

    114c (144c Design)

    . 144c (SimpleViewer) . 144c.

    (City Kitties)

    . , .

    ,.

    (Vegetarian Times)

    . , (Involver)(Scribd) . PC. .

    WP(WPBeginner)

    WP (WordPress) . . , WP(SlideShare) . , . , .

    22IDG Korea

  • Social Media

    (Firefox)

    . . .(Need Help) . . . .

    (Foster the People)

    . (Rootmusic) (BandPage) , . . , .

    Namecheap.com

    Namecheap.com . .

    23IDG Korea

  • Social Media

    . . Namecheap.com .

    (Livestrong)

    Livestrong.com, , . (Food Map) . , . .

    (HyperArts)

    (TabPress) . , . 520. (reveal).

    (Telltale Games)

    . , (Jobvite) . . . .

    RSS . . ,

    24IDG Korea

  • Social Media

    . , , . , , .

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    25IDG Korea

    Global IT Standard IDGPC World, Computer World, CIO IDG90180, 14,000, , , .

    IDG() 1 108 4 100-161Tel : 02-558-6950 Fax : 02-558-6955 www.idg.co.kr twitter.com/ITWorldKR www.facebook.com/IDGKorea

  • Sales Contact

    , Eddy KimTel: + 82-2-558-6939 Mobile: + 82-10-2702-0360 Email: [email protected]

    , Tony (Powon) LeeTel: + 82-2-558-6924 Mobile : + 82-10-2053-2413Email : [email protected]

    , Michelle YangTel: + 82-2-558-6980 Mobile: + 82-10-9160-5454Email: [email protected]

    CIO Editorial Contact

    , Brian CheonTel: + 82-2-558-9882 Mobile: + 82-10-3221-7824Email: [email protected]

    , Jenny ParkTel: + 82-70-7725-9955 Mobile: + 82-10-2810-4518Email: [email protected]

    IT World Editorial Contact

    , Jay ParkTel: + 82-2-558-9887 Mobile: + 82-10-2782-6722Email: [email protected]

    , Dy Lee Tel: +82-70-7725-9951 Mobile: +82-10-6511-8982Email: [email protected]

    , Hyuna KimTel: + 82-2-558-6956 Mobile: + 82-10-8300-8511Email: [email protected]

    PR & Marketing Contact

    , Matt KimTel: + 82-2-558-6079 Mobile: + 82-10-2408-4121Email: [email protected]

    , Yong ParkTel: + 82-2-558-6965 Mobile: + 82-10-4744-2823Email: [email protected]

    IDG KOREA4F ChangHwa Bldg., Bongnae-dong 1Ga, Jung-Gu, Seoul, Korea 100-161

    IDG Korea Contacts