social media 2014

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This PowerPoint presentation contains research-based facts and information about the major social media platforms of 2014 - Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, Tumblr, WordPress, and Blogger

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  • 1. SOCIAL MEDIAby Jarrett Wilson

2. About Me Library assistant at Piner Middle School inSherman Education: BA sociology OSU (GO POKES!!!) '03,MS sociology UNT '06 Slurred/slowed speech due to brainhemorrhage/brain surgery in 05/2009 Social media stats: 204 FB Friends, 600+ Twitterfollowers 3. The Numbers...Whos on socialnetworking sites?3/4 of all Internet users9/10 age 18-29.oSchool age kids spendmore than 3hrs/day onsmartphone apps.*http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/***1 4. Facebook Connect with friends and the world around you on Facebook. 1.11 billion active users.2 5. About Facebook Connections: Mutual. Friends" can view eachothers content. "Friends" are accumulated bysending/accepting friend requests with otherusers. Interactions: "Status updates" andreplies/comments visible to your friends and his/her friends. Interface: Home screen consists of a news feedstyle listing of "status updates" from friends. 6. Twitter Connect with your friends. 554 million users.2 Average of 58 million tweets/day.2 7. About Twitter Connections: One sided you only see thecontent of those you follow, not vice versa. Interactions: Tweets - statements limited to 140characters, can be commented upon, "favorited"(liked) and shared ("ReTweet"). Interface: The main screen is a news feed of"tweets" from the people the user is following. 8. Google+ Connect with friends and family, explore your interests, andsee how all of Google gets better. 300 million members/ 540 million active users.*http://www.usatoday.com/story/tech/* 2013/10/29/google-plus/3296017/ 9. About Google+ Connections: Contacts are divided into Circles"(family, friends, etc.) Interactions: Similar to Facebook (post/comment). However, content isn't mutual. Interface: News feed. User can view all feeds orby Circle. 10. LinkedIn Connect, share ideas, and discover opportunities. 259 million active users.** http://www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-110-facebooks-98-linkedins-93/ 11. About LinkedIn Connections: Consist of professional contactsthat you've worked with or are active in yourfield. Interactions: Users/organizations postnetworking/job opportunities. User can replydirectly. Interface: News feed. The home screen is a list ofupdates from the users connections. 12. Web of Social Media Wordpress (blog) Twitter FacebookGoogle+ 13. Instagram Capture and Share the World's Moments 150 million active users2 14. About Instagram Connections: Followers Same asTwitter, etc. Interaction: Posting and commenting onpersonal photos. Interface: News feed of personal photos. 15. Pinterest Join Pinterest to find (and save!) all the things that inspire you. 25 million users.2 16. About Pinterest Interface: News feed of "pins" - images posted bythose you're following. Connections: Follow other users who post pinsthat interest you. Interactions: Each pin on the home screen has acomment box and options to share the pin. 17. Blogging Tumblr 205.9 million blogs* WordPress 16.3 billion pages** Blogger Blog count unknowno Same idea as Facebook andother text based social mediasites, just with more contento Range of topics is broad,such as things that peoplecarry in their pockets(http://everyday-carry.com/)to getting richeventually(http://www.getrichslowly.org/blog/).* https://www.tumblr.com/** http://en.wordpress.com/stats/ 18. # and @ #hashtags expose your content to more peopleand gain more followers. By adding #*topic*,other users interested in the same topic will seeposts associated with that topic. E.g. #socialmediapresentation @ before a name (real or made-up) designates ahandle. The idea is similar to the hashtag, buthandles call attention to people (tagging).E.g. @JarrettLWilson 19. Use in Business Text mining searching hashtags andcombinations of terms to discover buying trends. Marketing Nearly 3/5 of consumers bought aproduct they saw on Pinterest and 1/3 bought aproduct they saw on Facebook. Customer Service - Social media users spendmore than non-social consumers when theyreceive good customer service.344 20. FIN 21. References1. Hess, B. (2014). Educating Consumers Through Social Media.ConsumerInterests Annual,60 .2. DinnerTime Plus Brings out Findings of Kids Time Spent on Apps.Entertainment Close-Up 25 Sept. 2014.General OneFile . Web. 26 Sept. 2014.3. Milward, David, and Guy Singh. "Clarifying the social media blur: by usingpowerful filters to extract key information, library professionals can minenoisy 'big data' and help their organizations understand and influencestakeholders."Information Outlook Mar.-Apr. 2012: 10+.Business Insights:Essentials . Web. 28 Sept. 2014.4. "SEO Positive Respond to Latest Social Media for Business Statistics."PRWebNewswire 20 Nov. 2012.Business Insights: Essentials . Web. 5 Oct. 2014.http://bi.galegroup.com.lib-e2.lib.ttu.edu/essentials/article/GALE%7CA309308353/e795668eec9951c8a765612eb5fa9563?u=txshracd2579