Social Media and New Product Development By Victoria Gnatoka

November 12, 2012

• Go to Citroen UK Facebook page

• Visit “virtual factory”

• Choose your preference in the following elements:

•The number of doors (three or five)

•The colours of the body, detail and dashboard

•Other features of the car (Bluetooth, Sat-Nav and alloy wheels)

• Submit

• Enter into a prize draw

• Share your design

http://youtu.be/5K3hLBGO53s

RESULTS:24,000

configurations!

http://youtu.be/kbVc2UyYwWs

My Estonian Air

•

Light & ECO

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Restaurant in the Sky

•

Social Media Loyalty Programm AirScore

•

http://vimeo.com/30185711

Peek and Seat

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Facebook auctions

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Facebook auctions (2)

•

BENEFITS OF SOCIAL MEDIA

Virtual laboratory of ideas

Two way communication – direct & immediate feedback

Extra value for customers – direct response to their needs

Co-shaping the whole brand

Co-creation – increased trust &

loyalty

Creating online advocacy

Driving revenues

SOCIAL MEDIA AS A DIRECT MARKETING TOOL

THANK YOU!