social media at bunnnings
Post on 13-Sep-2014
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More magic from the Joanne Spain(@joannespain) + Samantha Bell collaboration. This one is our presentation to Bunnings (an Australian handy man/hardware retail chain) on how they can utilise Social Media to attract talented people to their organisation. It displays what they currently look like on Social Media and what's possible. Enjoy, leave us comments - we'd love to hear your thoughtsTRANSCRIPT
Using Social Media to attract & find talent.By Samantha Bell & Joanne Spain.
1www.samanthabell.com.au Ι www.joannespain.com
What is Social Media?A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations about...
brands
products
services
work
industries
life
www.samanthabell.com.au Ι www.joannespain.com 2
It’s kind of like word-of-mouth.(Except amplified!) Word spreads to many people, very quickly.
www.samanthabell.com.au Ι www.joannespain.com 3
Recruitment and Social Media.Examples of recruitment-related conversations.
advertising
job seeking
great places to work
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What role does Social Media play in attracting talent?Your people are your marketers.
Employees are brand ambassadors.
Brand management is no longer about what you say you are, it’s about who you are.
Current employees are one of the most widely used sources of information about organisations for candidates.
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Twitter leader board(building the brand’s network / audience)
CEO is winning
A blog by employees talking about work. (celebrating company culture)
Employees are brand ambassadors
(authentic)
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Who does it well?Recruitment + Social Media
A strong company-level social media presence(more places to spread positive word-of-mouth)
Employee referral widget(encourages involvement)
Employees have impressive
online profiles:blog, twitter,
linkedin(promote quality
of company’s talent)
The CEO is here: blog, twitter,
linkedin (open company
culture + demonstrates
thought leadership)
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Who does it well?Recruitment + Social Media
Worried about staying in control?
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Your view of Social Media.
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More comfortable with this?
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1. Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive.
2. Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
3. Empower the voices of Bunning's employees with simple guidelines.Be real, add value and don’t say anything that would embarrass your mum
4. Monitor Social Media sites.
5. Have people ready to act on negative comments.
6. Internally promote successes & provide insight.
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Having a Social Media strategy helps; Here are some tips:
What Bunnings looks like today:Search results showing Bunnings employees talking about work.
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Imagine what it could look like:Bunnings: Know someone great who’d like to work at Bunning’s NEW STORE in Wagga Wagga?
Trish: We’re looking for a great tradesperson to join our team. Come join the fun! www.bunnings.com.au/trades
Roger: Had a great day at work today. Love happy customers at Bunnings
BunningsRosehill: team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops!
Advertise for roles to the wider network.
Promoting great company culture
A company culture that people talk about
+ so much more!
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FrankTwitter rank #1
(101,987 followers)
TanjTwitter rank #2
(87,343 followers)
RogerTwitter rank #3
(24,227 followers)
SimoneTwitter rank #4
(11,934 followers)
HarryTwitter rank #5
(10,234 followers)
LataTwitter rank #6
(9,873 followers)
NathanTwitter rank #1
(3,987 followers)
Join the fun, work at Bunnings!
Employee leader board
What can you do?
Visit www.search.twitter.comHave a go at searching for key words, it works just like Google!
Think about what types of things people would be saying...
Some ideas:
1. “Bunnings”2. “love my job” 3. “New Years resolution new job”4. “looking for retail job”5. “looking for retail work”
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Attract & find your talent.
Thank you!Samantha Bell & Joanne Spain.Follow us on twitter: @samanthabell1 & @joannespain
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www.samanthabell.com.au Ι www.joannespain.com