social media boot camp new york
DESCRIPTION
This is the presentation delivered by Nick Gonzalez at SocialMedia.com's New York Social Media Boot Camp. The presentation covers principles all social media marketers should know.SocialMedia.com makes "People Powered Ads" that incorporate real social relationships to amplify meaningful word of mouth about a product.TRANSCRIPT
New York, May 19, 2009
Social Media Principles
NickGonzalez
MEHACK
Focal Point Of Startup Community
2,000,000 Daily
Focal Point Of Startup Community
2,000,000 Daily
Focal Point Of Startup Community
Legitimized Blogging
FLACK ME
Social Media
Social Media
(1)How Social Media Changes Marke9ng Campaigns
(2)Principles For Successful Social Media Marke9ng
Promise (1)
How Social Media Changes Marke9ng Campaigns
Create
DistributeCreate
AnalyzeDistributeCreate
NewToolsNewApproach
AnalyzeDistributeCreate
AnalyzeDistributeCreateFe
atur
es
AnalyzeDistributeCreate
Cha
nnel
s
Feat
ures
AnalyzeDistributeCreate
Cha
nnel
s
Feat
ures
Met
rics
ChangesInApproach
Changes
• MessagesAreStatements
• ChannelsareConduits
• MetricsMeasureExposure
• MessagesareQuesAons
• ChannelsareCultures
• MetricshaveMeaning
MarkeAngMessagesAreQuesAons
Create
WhatwouldyousaytothePresident?
WhatwouldyousaytothePresident?
GuidedConversaAon
ChannelsAreCultures
Distribute
SocialNorms
• Behaviorvariesbychannel
• Formsofexpression
• Typesofgestures
• TypesofrelaAonships
SocialNorms
• Behaviorvariesbychannel
• Formsofexpression
• Typesofgestures
• TypesofrelaAonships
MetricsHaveNewMeaning
Analyze
NewMetrics
• Friends
• Followers
• Readers
• Comments
• RaAngs
Neilsen
Promise (2)
Principles For Successful Social Media Marke9ng
HowDoWeReproduceSuccess?
(1) Listen
(2) Be Authen9c
(3) Move Fast
(4) Less is More
ListeningisRequired
•GaugeSenAment
• UnderstandCulture
• CreateaResponse
BlogPostHeard‘RoundTheWorld
Dell’s(Slow)Response• 12blogs
• 23TwiXeraccounts
• Forums‐1.5millionusers
• Groups
• Wikis
• IdeaStorm
BeAuthenAc
• BuildTrust
• BeRaw
• BeHuman
BUSTED!
MoveFast
• Iterate...Iterate...Iterate
• Likeexercise,aliXleeachday
LessisMore
• TurnDownTheVolume
• CreaAvityComesFromConstraint
Crea9vity Comes From Constraint
Crea9vity Comes From Constraint
SummaryApproach
• MessagesareQuesAons
• ChannelsareCultures
• MetricshaveMeaning
Principles
(1) Listen
(2) Be Authen9c
(3) Move Fast
(4) Less is More
Nick Gonzalez• Twitter.com/NickGon
• Blog.SocialMedia.com