social media (facebook en twitter) servicepunt detailhandel groningen
DESCRIPTION
Lezing "Social Media (Facebook en Twitter)" voor het Servicepunt Detailhandel Groningen op 6 maart 2012, Kardinge, Groningen.TRANSCRIPT
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Hoe blijf ik in beeld?
Servicepunt Detailhandel GroningenCorné Kox - CKM Extended
6 maart 2012
Social Media - Twitter & Facebook
foto: http://www.flickr.com/photos/12392252@N03/2400968792
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Docent digitale mediaZZP’er in een digitale omgevingBlogger Dutch Cowboys
And yes, my cellphone is on 24/7
Wie ben ik?
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Voor merkenZowel klein als grootOp zoek naar de match in Noord Nederland
Sociaal kapitaal groeit immers overal
Waar werk ik voor?
foto: http://www.flickr.com/photos/hadock/4185986382
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Twitter & Facebook
foto: http://www.flickr.com/photos/justinpward/93182613/
Vraag vooraf, wie van u was er al bij de bijeenkomst van Jarno Duursma?
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Social Media
foto: http://www.flickr.com/photos/12392252@N03/2400968792
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Leren, luisteren, begrijpen, betrekkenDe conversatie aangaan
foto: http://www.flickr.com/photos/theloushe/4313303873
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Hoeveel actieve accounts zijn er in Nederland?Twitter - De omvang
foto: http://www.flickr.com/photos/theloushe/4313303873
420.000 (bron twopblog / twopcharts, februari 2012)
Actief:• Regelmatig Nederlandstalige tweets versturen• Gemiddeld minimaal 1x per week een tweet versturen• De laatste tweet niet langer dan 30 dagen geleden
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Het social mediaspectrum is breed
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Een basis, gekozen uit het aanbod
Facebook, Twitter, LinkedIn, Blog, foto’s en/of video’s
Advies
foto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
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Contact met vriendenMaar ook werk gerelateerd (bv webcare)Het draait om de conversatie (geen commerciële boodschappen zenden)
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Hoe zet je het in (puur zakelijk of ook privé)?Herkenbaarheid, profiel 100%Iedereen gelijk vanuit eigen huisstijl, of zelfs één account?Mobiel, vanaf locatie?Yammer als interne tegenhanger van Twitter
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Monitor wat er over je gezegd wordtTwittersearch, socialmediacheck.nl, compete, Radian6...
en handel er naar
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
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Probeer mensen met vragen oprecht hulp te bieden, antwoord te geven. Niet vanuit een verkoopstrategie.
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
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Monitorenfoto: http://www.flickr.com/photos/dhedwards/383835919/
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Promoted TweetsPromoted TrendsPromoted Accounts
Twitter & adverteren?
http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Twitter & adverteren?http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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foto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
Weet waar je naartoe werktBreng in kaart
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Breng in kaartfoto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
http://www.emergencyliquidityfacility.com/wp-content/uploads/2012/02/How-to-design-a-marketing-plan.jpg
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Breng in kaartfoto: http://www.flickr.com/photos/brainfarts/97676505/sizes/l/
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
Hier zit namelijk je “Action”
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Adviesfoto: http://www.flickr.com/photos/sifu_renka/3258260287/sizes/l/
En hier dus je“Call to Action”
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Facebook na de pauze
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
15 minuten pauze.
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http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Rondhangen, rondkijken...Verleid worden...
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Facebook - De omvang
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Total Facebook Users: 6263580Position in the list: 28Penetration of population: 37.32%Penetration of online population42.12%
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Facebook - De leeftijdhttp://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
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Facebook in hetSocial Media Spectrum
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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http://www.flickr.com/photos/robbaldwin-photography/4206105020/sizes/o/
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Monitor wat er over je gezegd wordtFacebook, socialmediacheck.nl, compete, Radian6...
en handel er naar
Monitoren
foto: http://www.flickr.com/photos/dhedwards/383835919/
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid MediaOwned MediaEarned Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Paid Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Owned Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Owned Media
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Facebook & adverteren?
http://www.flickr.com/photos/goiabarea/5886232170/sizes/l/in/photostream/
Eenvoudig via de Ad StoreHeel erg goed te targettenCost per Click / Cost per MileBouw verschillende ads en zet ze on hold, vergelijk
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Facebook = fun
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Zou dit niet ultiem zijn?
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Likefy (bèta)
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Komt aardig dichtbij
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Corné Kox
CKM Extendednetwerk voor doelgerichte communicatie
twitter: @corneLinkedIn: http://www.linkedin.com/in/cornekoxSlideshare: http://www.slideshare.net/corne
[email protected] 065 7000
finis...