social media for business what's the big deal with social media abena imani
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What's the Big Deal with Social Media #PCN14 #PCN14WHATSTHEBIGDEALTRANSCRIPT
SOCIAL MEDIA
WHAT’S THE BIG DEAL
ANYWAY ?
THIS IS A 101 CRASH COURSE! • This is a 101 crash course, just the basics folks! And a teeny bit
intermediate! • The goal here is to help ease you into Social Media • Hopefully you leave empowered to continue searching for different Apps,
Programs, and Platforms to help with your business and personal life. • Hopefully you leave with a connection with me and other social media
gurus!• I hope you dance….wait…that’s a song…oops • Hopefully you have fun and learn a lil bit and if you didn’t, well you’re a
little know it all aren’t you? (Sorry that wasn’t nice…) • And hopefully a laugh, or at least a smile,` at my cheeky humor.
A LITTLE ABOUT ME…..
Born and raised, (Yes Raised!) In Nashville! Yea Baby!
#ilovesocialmediaI used to be proud of this!
East Coast Yea! *fistpump*
I WORK WITH SOME AWESOME NON-PROFIT ORGANIZATIONS!
African American Cultural Alliance (Think Street Festival)
Gideon’s Army
American Diabetes Association
Nashville Peacemakers/ Moms Over Murders
And many more……
AND I LIKE LONG WALKS ON THE BEACH…..
ON TO THE GOOD STUFF………
SOCIAL MEDIA FOR 2 PLEASE! AND FEEL FREE TO BRING ALL YOUR FRIENDS! BUSINESS THOSE WHO WISH TO PROFIT FROM THEIR SOCIAL MEDIA EXPERIENCE.
PERSONAL THOSE WHO USE SOCIAL MEDIA FOR PERSONAL ENJOYMENT.
WHAT’S THE BIG DEAL?
Social media is a BIG deal for anyone who wants to connect, find, learn, distribute, receive, or just about any reason use the internet. Yes you can use the internet only to search information, but you will be directed back to a social media platform about 98% of the time. ( Please don’t quote me on percentages)
Social media is a BIG Deal because we use it in our everyday lives to get everyday things done!
Let’s talk about what things we use Social Media for…..
GROCERY SHOPPING
GETTING YOUR VEHICLE MAINTENCED
FINDING OLD CLASSMATES
EMAIL FROM WORK
ENTERTAINMENT
CONNECTING WITH CLIENTS
NETWORKING
MARKETING
PLAYING ONLINE GAMES
EDUCATION
WEEKEND EVENTS
FINDING DINNER
SHOPPING
COMMENTARY
NEWS
VOICING YOUR OPINION
GOSSIP
CONNECTING WITH FRIENDS
NOW FOR MY
NEXT TRICK..I WILL SHOW YOU SOME OF MY FAVORITE SITES THAT MAKE MY ONLINE BUSINESS AND PERSONAL LIFE EASIER!
#HASHTAGHASH·TAG
HASHTAG/ˈ
NOUN
(ON SOCIAL MEDIA SITES SUCH AS TWITTER) A WORD OR PHRASE PRECEDED BY A HASH OR POUND SIGN (#) AND USED TO
IDENTIFY MESSAGES ON A SPECIFIC TOPIC.
"SPAMMERS OFTEN BROADCAST TWEETS WITH POPULAR HASHTAGS EVEN IF THE TWEET HAS NOTHING TO DO WITH THEM“
THE HASH OR POUND SIGN (#).
“JOHN MISTOOK AN @ FOR A HASHTAG WHILE TWEETING DEROGATORY THOUGHTS ABOUT HIM"
LATERBRO.COMSEND TWITTER OR FACEBOOK STATUS UPDATES LATER.
DOES EXACTLY WHAT IT SAYS.
SEND TWITTER AND/OR FACEBOOK STATUS UPDATES LATER.
WHY IS THIS IMPORTANT?
• SCHEDULING STATUS UPDATES GIVES CLIENTS THE APPEARANCE YOU ARE ALWAYS CONNECTED. (EVEN WHEN YOU ARE NOT) AVAILABLE=THEY CAN DEPEND ON YOU
• STAYING CONNECTED ALLOWS YOU TO RESOLVE ISSUES OR CONCERNS IN A TIMELY FASHION.
• KEEP YOUR CLIENTS IN THE KNOW! THE QUICKER THEY KNOW, THE FASTER YOU CAN GET PAID!
TWUBS
• CREATE A UNIQUE HASHTAG
• GREAT FOR PARTIES AND MEET & GREETS
• KEEP TRACK OF YOUR USER BASE
• BE IN THE KNOW!
• MODERATED "TWEET TO SCREEN" WIDGETS FOR LIVE EVENTS.
• GET THE WORD OUT ABOUT YOUR BRAND
FACEBOOKFOR BUSINESS
• FACEBOOK FOR BUSINESS! THIS IS ONE OF MY FAVORITES BECAUSE IT WORKS SEAMLESSLY WITH OTHER APPLICATIONS (ONE I WILL TALK ABOUT NEXT) MAKING CONNECTING WITH YOUR CLIENTS A 1-2 STEP PROCESS.
• FB FOR BUSINESS ALLOWS BUSINESS OWNERS TO BUY AD SPACE AND ATTRACT CLIENTS BY AUDIENCE RATHER THAN MASS MARKETING THAT DOESN’T PERTAIN TO THE AUDIENCE A BUSINESS MAY BE LOOKING TO ATTRACT. (IE. A LAWN CARE COMPANY MAY SEEK HOMEOWNERS OVER RENTERS-THERE ARE OPTIONS TO MARKET TO SPECIFIC GROUPS BASED ON ACTIVITY ONLINE)
INSTAGRAM• I LOVE INSTAGRAM! EVER JUST WANT TO SEE WHAT’S GOING ON?
• INSTAGRAM ALLOWS VIEWERS TO “BE” IN THE MOMENT WITH YOU.
• EVERYTHING FROM FOOD, TO OPINIONS, BIRTHDAY PARTIES, EVENTS, AND PRODUCTS-ALLOWS YOU TO THE VIEWER TO BE APART OF THE MOMENT THAT MEANT SOMETHING TO THE PERSON THAT TOOK THE PICTURE.
• AS A BUSINESS OWNER THE EFFECT THAT A PICTURE OR SHORT VIDEO PROVIDES IS REALLY MORE THAN A SALES PITCH COULD EVER PROVIDE.
INSTAGRAM ALLOWS THE PHOTOGRAPHER TO VISUALLY EXPLAIN THE PRODUCT OR SERVICE IN A QUICK AND EDUCATIONAL MANNER. –Abena Imani
• When you are able to see a picture and quickly ask questions about the picture. You have engaged the client/viewer on their terms.
• Instagram provides a platform for your product or service in “real-life” giving the client/viewer an opportunity to imagine themselves utilizing it.
• When a client/viewer can imagine themselves using the product or service they will be more likely to reach out to you.
• Instagram also keeps you in touch with friends and family with the real time videos and pictures.
HOOTSUITE HOOTLET TO BE EXACT. WORKING WITH GOOGLE CHROME
• HOOTSUITE FOR HOOTLET IS AWESOME!
• HOOTLET TAKES ALL OF YOUR SOCIAL MEDIA AND PUTS IT IN ONE PLACE.
• LIKE A POST? YOU CAN SCHEDULE TO POST IT LATER.
• LIKE A WEBPAGE? POST IT IMMEDIATELY FROM THE SCREEN YOU ARE ON.
Quickly share web pages to all of your social networks using the HootSuite Hootlet.Your browsing experience made social. Access and share content from anywhere on the web. Find photos, videos, blog posts and quotes. Find Tweets by location and share through Facebook, LinkedIn and Twitter with one click.
Hootlet is a free extension to the Chrome browser that brings the power of HootSuite natively into the browser experience. Hootlet is the smartest way to be social while you surf, allowing you to quickly:● Search social media alongside your Google search● Share while you surf, with one click and without leaving your current window● Highlight text to share directly to social media● Discover geographically relevant social media with location awareness● Share images and videos effortlessly
Hootlet Highlights● Access and share the world’s content ● Schedule your posts to go out at the best time ● Post to Twitter, Facebook and LinkedIn● Make your searches social
(From Hootlet website)
PINTEREST • “PIN” ITEMS TO BOARD
• SHOWCASE YOUR MERCHANDISE
• DIYS/HOW TO’S WITH YOUR PRODUCTS
• CREATIVE MINDS LOVE PINTEREST!
APPS EVERYONE SHOULD HAVE…..
Photo Repost App
THANK YOU FOR YOUR ATTENTION!
If you want to talk more please meet me outside the Lecture Room!
QUESTIONS?