social media for real estate managers
TRANSCRIPT
Social Media for Real Estate Managers
IREM Columbus ChapterJune 13, 2013
Monday, June 24, 13
You are social.
Monday, June 24, 13
You are social.
• Why
Monday, June 24, 13
You are social.
• Why
• Where
Monday, June 24, 13
You are social.
• Why
• Where
• What
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• LinkedIn• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Why
• Where
• What
• How
Monday, June 24, 13
You are social.
• Google+
• Why
• Where
• What
• How
Monday, June 24, 13
Why should you use social media?
Monday, June 24, 13
Why should you use social media?
• Amplify your network
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Your network is powerful.
Photo courtesy Dirigentens via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
Photo courtesy benheine via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
Photo courtesy benheine via Flickr
Monday, June 24, 13
Google yourself.
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
Photo courtesy @Doug88888 via Flickr
Monday, June 24, 13
Why should you use social media?
• Amplify your network
• Enhance your online reputation
• Find relevant information and news
Photo courtesy @Doug88888 via Flickr
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Where, what, and how?
Monday, June 24, 13
Where, what, and how?
• Create profiles
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Create profiles
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• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
• Or, use privacy settings, lists or circles, or other tools to use the same account for multiple purposes.
Create profiles
Monday, June 24, 13
• Create publicly visible, professional profiles on one or more of the “Big 4” social platforms.
• Use some platforms professionally and others personally.
• Or, use privacy settings, lists or circles, or other tools to use the same account for multiple purposes.
• Don’t create multiple accounts on the same platform.
Create profiles
Monday, June 24, 13
Where, what, and how?
• Create profiles
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Claus Rebler via Flickr
Monday, June 24, 13
Make connections
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• Connect with your existing professional contacts.
Make connections
Monday, June 24, 13
• Connect with your existing professional contacts.
• Look for who they are following or connected to.
Make connections
Monday, June 24, 13
• Connect with your existing professional contacts.
• Look for who they are following or connected to.
• Be discerning when deciding to accept requests.
Make connections
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Make connections
• Gather information
Photo courtesy Nrbelex via Flickr
Monday, June 24, 13
Gather information
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• Keep an eye on your news feed.
Gather information
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• Keep an eye on your news feed.
• Search for keywords, companies, people, and topics.
Gather information
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Monday, June 24, 13
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
Photo courtesy TheIttyBittyKittyCommittee.com
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesy TheIttyBittyKittyCommittee.com
Monday, June 24, 13
Post interesting things
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• Post relevant information regularly.
Post interesting things
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• Post relevant information regularly.
• Share links to interesting articles.
Post interesting things
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• Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
Post interesting things
Monday, June 24, 13
• Post relevant information regularly.
• Share links to interesting articles.
• Post about your career, company, etc.
• Ask questions.
Post interesting things
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
Photo courtesy Travelin' Librarian via Flickr
Monday, June 24, 13
Where, what, and how?
• Create profiles
• Connect with others
• Gather information
• Post interesting things
• Participate and engage
Photo courtesy Travelin' Librarian via Flickr
Monday, June 24, 13
Participate and engage
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
Monday, June 24, 13
Participate and engage
• “Like” posts by others.
• Comment on or reply to posts.
• Re-share or re-tweet other posts.
• Join communities and groups.
• Like, comment, and post within those groups.
Monday, June 24, 13
Monday, June 24, 13
• Why • How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
Monday, June 24, 13
• Why
• Network
• Online reputation
• Knowledge
• How
• Create profile
• Connect
• Gather
• Post
• Participate
Monday, June 24, 13
Questions?
• Social Media for Real Estate Managers
Monday, June 24, 13