BLACKNIGHT

Social  Media  –  Friend  or  Foe?  

Domain Registrar – Hosting Provider

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§  Michele  Neylon  §  Founder  /  CEO  Blacknight    §  Contact:  http://mneylon.tel  §  @mneylon  §  http://@.me/mneylon  §  http://b.log.ie  

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§  Some  Stats  ú  Twitter  –  175m+  ú  LinkedIn  –  100m+  ú  Facebook  –  640m+  50%  login  every  day.  200m+  use  mobile  

ú  Flickr  5bn+  images  ú  Wikipedia  17m+  articles  ú  YouTube  –  24hrs  of  video  uploaded  every  minute        

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§  What  is  it????  ú  Multiple  definitions  ú  Common  theme:  

   The  USER  is  King     “user  participation”  “user-­‐generated  content”  “peer  to  peer  conversations”  “social  interaction”  

 PEOPLE      

 

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§  Why  do  we  care?  ú  It’s  everywhere  ú  You  can  run,  but  you  probably  cannot  hide  ..  ..      

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§  Opportunities  

ú  Customer  service  ú  Sales  channel  ú  Marketing  /  PR    ú  Brand  building  ú  Costs  are  relatively  low  compared  to  other  media  

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§  Things  you  probably  should  do  (if  you  haven’t  already)  

ú  Develop  a  social  media  policy  ú  Monitor  it  ú  Try  it  (if  you  can…or  aren’t  already)  ú  Monitor  it  some  more  ú  Engage  or  get  left  behind  ..    

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§  Things  you  probably  shouldn’t  do  

ú  Argue  with  users  ú  Delete  stuff  (heard  of  RSS?)  ú  Overthink  it  (you  do  have  a  policy,  right?)  

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§  Risks  

ú  Username  “squatting”  ú  Impersonation  ú  Phishing  links  ú  Scams  ú  App  permission  “hijacking”  ú  Privacy  ú  Security  

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§  URL  Shorteners  ú  Bigger  ones  filter  for  “junk”  ú  Small  /  niche  ones  open  to  abuse  (all  too  often)  ú  Hide  the  target  link  

ú  Solution  –  use  your  own  /  the  well  known  ones  /  trusted  sources?  

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§  Facebook  Profile  Hijacking  ú  Weak  passwords  ú  Social  network  not  “valued”  so  possibly  not  secure  ú  Western  Union  type  attacks  (London,  cash  etc)  ú  Solutions  

   Don’t  “leak”  too  much  info     Use  SSL  and  other  tools  (Facebook  has  upped  the  ante  on  this)  

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§  Twitter  Abuse  ú  Weak  passwords  ú  Promiscuous  permissions  for  3rd  party  apps  ú  Abuse  of  “trusted”  user  eg.  Posting  links  from  a  friend’s  account  =  trusted  

ú  Solutions?  Password  policies,  use  SSL,  disable  access  to    a/c  from  non-­‐trusted  3rd  party  apps    

 

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§  Possible  Business  Threats?  ú  Drunk  tweeting  /  Posting  from  the  wrong  account..    

ú  Sharing  inappropriate  content  (local  Irish  politicians  keep  doing  this!)  

ú  Checking  in  on  Foursquare  /  Facebook  etc.,  from  secret  meetings  

ú  Oversharing  info  ú  Privacy  controls  still  “not  there”  ú  Solution?  Education  and  thought  ..    

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§  Tools?  ú  Desktop  –  Tweetdeck,    ú  Ipad  –  Tweetdeck,  twitter,  oosfora  ú  Browser  –  cotweet  ú  Mobile  –  Facebook,  hootsuite,  tweetdeck  and  hundreds  more  

ú  Monitoring  tools  –  lots  out  there  

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§  Questions?  Complaints?  §  Photo  credits:  http://www.flickr.com/photos/forbairt/