social media lakeshore museum center
TRANSCRIPT
Social Media and the Lakeshore Museum
Center
Today we will talk about:
The correct way to set up and use your Facebook page.
How to find content to share
Scheduling your Social Media posts
How to build your all-star social media team
“Contact Us” Brings Fans Here
“Call to Action” Button Can Also
Link To These
Let’s Move That!
With This!
Notes are easy to
create and look nice in your
Facebook feed.
Use “Woobox” to add more tabs. Show you are on Instagram!
Add Your Hours to Your Page Info
To create your first Milestone,
just click on the
“Milestone” option where you create
status updates.
80/20 Rule
2
1
3
Three Reasons Your Page Should Like Other Pages on Facebook:
1. Get Inspired by Other Page’s Posts
2 . Expand Your Community by Interacting with Other Pages
3 . Increase Your Reach
Plain text statusPhoto with captionLink with caption
Video with captionEvent pageLocation check-in
FACEBOOK CURRENTLY PROVIDES SIX DIFFERENT POSTING
OPTIONS:
Be concise 40 characters is the best post length, though up to 80 is still engaging.
When people click “See More” it counts as engagement and increases your algorithm.
Remove the unnecessary URL from your post.
Good job, Lev!
People receive Facebook
notifications about events their friends
are attending!
People can now subscribe
to your events.
#Positive!!!
#MotivationMonday #TipTuesday #WayBackWednesday#ThrowbackThursday
#FollowFriday #SocialSaturday #SundayFunday
How Often Should I Post?10,001+ Followers 31- 60 Posts Per Month1 - 9,999 Followers 5 -15 Posts Per Month201 – 1,000 Followers 1 - 5 Posts Per Month
Save Content for Next Year!
You can pre-schedule posts for the next 6
months.
insights* View metrics about your Page's performance* Learn which posts have the most engagement * See data about when your audience is on Facebook
65% Women,Mostly 35 – 64
Years Old
Creating a fan page is so easy that the question isn’t ‘Should there be a fan page?’ it is ‘Should
you be the one in control of it?’
Social Media Strategy
1 Planning2 Implementing
3 Measuring
Monday: Planning & ImplementingTuesday - Thursday: ImplementingFriday: Measuring & Implementing
Some guidelines for creating your all-star social media team: Establish a consistent voice and tone
Know how, where, and what you’ll post
Delegate by shifts, networks, pages or duties
Good formula on establishing a consistent
voice and tone from BufferSocial!
“Are you going to respond to that
message, or should I?”
Create Different Roles:
Director of Social Media
Content Creation
Community Manager
Analysis
If you need any help regarding your Facebook page:
Mac: Control + Alt + 0 = Help Center
Windows: Alt + 0 = Help Center
5 Reasons to Use Instagram:
1. Connect with a broader audience2. Promote and Market3. Inspire your fans4. Share a peek behind the scenes5. You can create stunning photos
#museumday23,532 posts
#museum4,886,765 posts
#ThankYou