social media marketing in spain
TRANSCRIPT
Social Media Marketing
in Spain
Carlos Pérez
Pablo Nebreda
at Shanghai
06月 25日
Pablo Nebreda
Software Engineer
International MBA
Online Marketing
Carlos Pérez
Bachelor BAInternational
MBASales &
Marketing
Background
In the south of Europe
Rise your hand, please.
Who has an internet social network account?
Mobile or PC access? Both?
Weekly use? Daily use?
Upload pictures?
Share opinions and information?
The message
Use Social Network
to reach your clients in
Spain
What your competitors are doing
Source: IAB research
study 2010
41,36% 42,13%
26,70%
20,89%
1,3%
11,64%
0
5
10
15
20
25
30
35
40
45
50
2003 2004 2005 2006 2007 2008 2009
Media investment evolution
Television
Newspapers
Internet
Radio
Magazines
Disadvantages AdvantagesS
OC
IAL M
ED
IA
AD
VE
RT
ISE
ME
NT
Social Networks in Spain
LinkedIn.com
Also Twitter.com
Tuenti.com
Also
Facebook.com
Minube.com / minube.cn
The key points
Get to know your productreaching your audience
Let your clients talk aboutyou (and use the feedback)
Do you want to create the best
campaign for your business?
Conctact us
Pablo Nebreda [email protected]
http://linkedin.com/in/pablonebreda
Carlos Pérez [email protected]
http://linkedin.com/in/perezhernandezcarlos