social media marketing plan: infodata

NORTHERN COUNCIL FOR FURTHER

EDUCATION

PROFESSIONAL DIPLOMA in SOCIAL MEDIA

Στρατηγική Social Media Mάρκετινγκ

iNFODATA

ぞずΥぜΟぞぎΑげΓがΟぞ

Αθή｀α, ぐάιος 2013

Ακαη´αική χρο｀ιά 2012 – 2013

Social media marketing plan | 2

〝┨k┗ ┝ ┢i┡┖k┝ iπ┟┠i┣k┦┰┣ikα┟ jk┝┣ πα┦┥┨j┘αj┝ ┠α┟

α┣┕πk┨┤┝ i┣┮┧ jk┦αk┝γ┟┠┥┯ π┡┕┣┥┨ h┟α┩i┘┦┝j┝┧ kω┣

┠┥┟┣ω┣┟┠┰┣ h┨┠k┘ω┣ k┝┧ ikα┟┦i┘α┧ iNFOADATA Ν

Export Marketing Solutions (www.infodata.gr).

┊ ┠┯┦┟┥┧ jk┮┩┥┧ ih┰ i┘┣α┟ ┣α h┝┡┰j┥┨┢i k┥┣ k┦┮π┥

┢i k┥┣ ┥π┥┘┥ ┞α ┢ikαl┖┦┥┨┢i k┝┣ iπ┟┠┥┣ω┣┘α ┠α┟ kα

┢┨┣┗┢αkα k┝┧ ikα┟┦i┘α┧ jkα h┟αh┟┠k┨α┠α ┢┖jα, ┢i

j┨┣┖πi┟α jk┥ i┢π┥┦┟┠┮ j┗┢α ┠α┟ k┟┧ α┤┘i┧ k┝┧

iπ┟┩i┘┦┝j┝┧. ━π┟π┡┖┥┣, ┢┖jα απ┮ α┨k┕ ┞α

┠α┡┡┟i┦γ┗j┥┨┢i k┥┣ h┟┕┡┥γ┥ ┠α┟ k┝ j┩┖j┝ ┢α┧ ┢i

k┥┨┧ i┣ h┨┣┕┢i┟ πi┡┕ki┧.

http://www.infodata.gr/


1. ┋┄┈〝┅〝┍ ┋━┌┄━┐┊┇━┈Ω┈

┍i┡┘hi┧

1. ┋i┦┟i┩┮┢i┣α ................................................................................. 3

2. ━┨┩α┦┟jk┘i┧ .................................................................................. 4

3. ━┟jα┛┫┛┗................................................................................. .5

4. 〝┣┕┡┨j┝ ┍k┮┩┫┣ ....................................................................... 6

5. ━┣i┦┛┗ πα┦┥┨j┘α ┠α┟ ┩┦┗j┝ ┠┥┟┣┫┣┟┠┰┣ h┨┠k┘┫┣ ........................... 7

6. 〝┠┦┥αk┗┦┟┥ – ┅┥┟┣┮ jk┮┩┥┧ ......................................................... 9

7. ┍k┦αk┝┛┟┠┗ jkα Social media .................................................... .10

8. ━π┟┡┥┛┗ i┦┛α┡i┘┫┣ ┠α┟ ki┩┣┟┠┰┣ ............................................... .11

9. Μ┖k┦┝j┝ απ┥ki┡ij┢┕k┫┣ ......................................................... .15

10. ┋┦┥j┫π┟┠┮ ┠α┟ i┠πα┘hi┨j┝ ....................................................... .16

11. ┐┦┥┣┥h┟┕┛┦α┢┢α..................................................................... .17

12. ┋α┦┕┦k┝┢α ............................................................................ .18

13. 〞┟┚┡┟┥┛┦αl┘α.......................................................................... .21


2. ━┏┐〝┌┄┍┎┄━┍

Η α┣┕πk┨┤┝ α┨k┗┧ k┝┧ ┢i┡┖k┝┧ ┠αk┖jk┝ h┨┣αk┗ ┩┕┦┟┧ k┝┣ ┥┟┠┥┛┖┣i┟α ┠α┟

k┥┨┧ l┘┡┥┨┧ ┢┥┨, α┡┡┕ ┠α┟ ┢i k┝┣ ┚┥┗┞i┟α k┥┨ 〝┣h┦┖α, k┥┨ ┨πi┯┞┨┣┥┨ k┝┧

┚┟┚┡┟┥┞┗┠┝┧. ━π┟π┡┖┥┣, ┞α ┗┞i┡α ┣α i┨┩α┦┟jk┗j┫, k┥┨┧ ┠α┞┝┛┝k┖┧ ┢α┧

┄┫┕┣┣α ┎j┮┠α, 〝π┥jk┮┡┝ 〝┟┚┕┡┝ ┠α┟ 〞αj┘┡┝ Γ┠┟┣┮π┥┨┡┥ ┛┟α k┝┣

┠α┞┥h┗┛┝j┝ k┥┨┧, ┖kj┟ ┰jki ┣α ┢π┥┦┥┯┢i ┣α l┖┦┥┨┢i i┟┧ π┖┦α┧ k┥ ┖┦┛┥

┢α┧.

Θα ┗┞i┡α iπ┘j┝┧ ┣α i┨┩α┦┟jk┗j┫ k┥┨┧ j┨┣αh┖┡l┥┨┧ ┢┥┨ ┛┟α k┝┣

i┣h┟αl┖┦┥┨jα α┣kα┡┡α┛┗ k┫┣ π┡┝┦┥l┥┦┟┰┣ ┠α┟ ┛┣┰ji┫┣ iπ┘ k┥┨ ┞┖┢αk┥┧.

Μ┥┨ ┖h┫jα┣ π┥┡┯ jαli┘┧ ┟h┖i┧ ┠α┟ απ┮┪i┟┧, π┕┣┫ jk┝┣ ilα┦┢┥┛┗ k┫┣

iπ┟┩i┟┦┗┢αk┕┫┣ ┢┥┨.


3. ━┄┍〝ΓΩΓΗ

━kα┟┦i┘α

Η iNFODATA i┘┣α┟ h┟αl┝┢┟jk┟┠┗ ikα┟┦i┘α , π┥┨ j┨┣h┖i┟ k┟┧ h┟i┞┣i┘┧

i┢π┥┦┟┠┖┧ iπ┟┩i┟┦┗ji┟┧, ┢i ┮┡i┧ k┟┧ α┣k┘jk┥┟┩i┧ i┡┡┝┣┟┠┖┧ π┥┨ ┠┕┣┥┨┣ ┗

┤i┠┟┣┥┯┣ i┤α┛┫┛┖┧ ji πα┛┠┮j┢┟┥ iπ┘πih┥.

Μi k┝┣ 20ik┗ i┢πi┟┦┘α ┠α┟ k┝┣ ┥┢┕hα j┨┣i┦┛αk┰┣ k┝┧, ┖┩i┟ h┝┢┟┥┨┦┛┗ji┟

┥┡┥┠┡┝┦┫┢┖┣i┧ ┨π┝┦ij┘i┧ π┦┥jk┟┞┖┢i┣┝┧ α┤┘α┧, ┢i j┠┥π┮ k┟┧

jk┥┩i┨┮┢i┣i┧ i┣┖┦┛i┟i┧ jk┥ i┤┫ki┦┟┠┮ ┠α┟ k┝┣ j┨┣i┩┗ πα┦α┠┥┡┥┯┞┝j┝ ji

┠┕┞i ┚┗┢α k┥┨ Έ┡┡┝┣α i┤α┛┫┛┖α ┗ ┨π┥┪┗l┟┥┨ ┣α i┤┕┛i┟ kα α┛α┞┕ ┗ k┟┧

┨π┝┦ij┘i┧ k┥┨ h┟i┞┣┰┧. Η i┤i┟h┘┠i┨j┗ k┝┧ i┘┣α┟ ┥ i┢π┥┦┟┠┮ki┦┥┧ h┦┮┢┥┧

jk┥┣ ┠┮j┢┥, k┥ INTERNET.

〝π┥ki┡i┘ απ┥┠┡i┟jk┟┠┮ α┣k┟π┦┮j┫π┥ k┝┧ π┥┡┨i┞┣┟┠┗┧ EUROPAGES,

πα┛┠┮j┢┟α π┡αkl┮┦α┢α i┯┦ij┝┧ 〞2〞 j┨┣i┦┛αj┟┰┣, jk┝┣ ━┡┡┕hα.

┐┦┝j┟┢┥π┥┟┰┣kα┧ k┝┣ π┡αkl┮┦┢α k┝┧ απ┮ ┢┘α ki┦┕jk┟α ┚┕j┝ 32.000.000

iπ┟┩i┟┦┗ji┫┣ π┥┨ j┨┡┡┖┛i┟ ┮┡α α┨k┕ kα ┩┦┮┣┟α ┠α┟ i┢π┡┥┨k┘├i┟ ┠α┞┝┢i┦┟┣┕

, h┘┣i┟ k┝┣ h┨┣αk┮k┝kα ┢┟α┧ ┢┥┣αh┟┠┗┧ ┠α┟ π┥┡┨iπ┘πih┝┧ π┦┥┚┥┡┗┧ jk┥┣

πi┡┕k┝, ┢i ┕┢ijα ┢ik┦┗j┟┢α απ┥ki┡┖j┢αkα ┠α┟ ┠αki┯┞┨┣j┝ ji ┩┰┦i┧

jk┮┩┥ π┥┨ π┦┥┠┯πk┥┨┣ απ┮ k┝┣ h┟i┞┣┗ iπ┟j┠i┪┟┢┮k┝kα jkα portal k┝┧.

┎α┨k┮┩┦┥┣α ┖┩i┟ h┝┢┟┥┨┦┛┗ji┟ k┥ portal GREEKCOMPANIESONLINE ┢i

j┠┥π┮ k┝┣ j┨┣h┨αjk┟┠┗ π┦┥┚┥┡┗ ┮┡┫┣ k┫┣ πi┦┟li┦i┟┰┣ ┠α┟ k┫┣

π┦┥┬┮┣k┫┣ ┋┊┋ ┠α┟ ┋Γ━ π┥┨ ji j┨┣h┨αj┢┮ ┢i k┟┧ i┣α┡┡α┠k┟┠┖┧ ┢┥┦l┖┧

k┥┨┦┟j┢┥┯ , jk┝┣ π┦┥jπ┕┞i┟α ┣α π┦┥┚┡┝┞i┘ ┝ Οπ┦α┛┢αk┟┠┗Π ━┡┡┕hα.

Η l┟┡┥j┥l┘α k┝┧ IζFηDATA, i┘┣α┟ ┝ jk┗┦┟┤┝ jk┟┧ Μ┢━ ┠α┟ π┥┡┯ ┢┟┠┦┖┧

iπ┟┩i┟┦┗ji┟┧, ┠α┞┰┧ ┠α┟ ┝ ┢ikαk┮π┟j┝ k┥┨ k┦┮π┥┨ π┦┥┰┞┝j┝┧ k┫┣

━┡┡┝┣┟┠┰┣ π┦┥┬┮┣k┫┣ απ┮ k┝┣ π┥j┮k┝kα jk┝┣ π┥┟┮k┝kα ┢i jk┮┩┥ ┖┣α

i┯π┥┦┥ h┟i┞┣┖┧ ┠αkα┣α┡┫k┟┠┮ ┠┥┟┣┮ π┥┨ α┛┥┦┕├i┟ j┨┣i┟h┝k┕ ┠α┟

iπ┟┡i┛┢┖┣α.


4. 〝┈〝┆┏┍Η ┍┎┊┐Ω┈

Tα social media i┘┣α┟ πα┛┠┮j┢┟α, α┣┥┟┠k┕, h┟αlα┣┗, ┢┝-┟i┦α┦┩┟┠┕, h┟αh┦αjk┟┠┕, ┠α┟ ji π┦α┛┢αk┟┠┮ ┩┦┮┣┥ α┡┡┕├┥┨┣ k┝ j┨┢πi┦┟l┥┦┕ k┫┣ ┠αkα┣α┡┫k┰┣ ┠α┟ k┟┧ π┦┥jh┥┠┘i┧. Ω┧ απ┥k┖┡ij┢α, kα ┠α┡┯ki┦α brand

j┗┢i┦α,i┘┣α┟ απ┥k┖┡ij┢α k┝┧ h┝┢┟┥┨┦┛┘α┧ ┢┟α┧ ┥┡┥┠┡┝┦┫┢┖┣┝┧ jk┦αk┝┛┟┠┗┧ jk┥┣ k┥┢┖α α┨k┮, ┨π┥jk┝┦┘├┥┣kα┧ πα┦┕┡┡┝┡α k┥┨┧ jk┮┩┥┨┧ k┥┨┧.

┋α┦┖┩┥┨┣ ┩α┢┝┡┥┯ ┠┮jk┥┨┧ π┡αkl┮┦i┧ jk┟┧ ┥π┥┘i┧ ┩k┘├ikα┟ ┖┣α┧-π┦┥┧-┖┣α ┢┥┦l┗ iπ┟┠┥┟┣┫┣┘α┧. ┎α ┠┥┟┣┫┣┟┠┕ ┢┖jα i┘┣α┟ ┖┣α┧ ┛i┣┟┠┮┧ ┮┦┥┧ π┥┨ ┩┦┝j┟┢┥π┥┟i┘kα┟ ┛┟α ┣α πi┦┟┛┦┕┪i┟ ┢┟α ji┟┦┕ απ┮ online ilα┦┢┥┛┖┧ π┥┨ iπ┟k┦┖π┥┨┣ ┠α┟ i┟h┟┠┮ki┦α i┣┞α┦┦┯┣┥┨┣ k┝ h┟αh┦αjk┟┠┗ iπ┟┠┥┟┣┫┣┘α ┢ikα┤┯ k┫┣ ┩┦┝jk┰┣.

┍k┮┩┥┟:

Η α┨┤┝┢┖┣┝ πα┦┥┨j┘α k┥┨ i┢π┥┦┟┠┥┯ j┗┢αk┥┧ ┢α┧, ┢ikα┤┯ ┮┡┫┣ k┫┣ ┠┥┟┣┫┣┟┠┰┣ ┠α┣α┡┟┰┣.

〝┯┤┝j┝ k┝┧ ┠┘┣┝j┝┧ jk┟┧ ┟jk┟┥ji┡┟hi┧ ┢α┧ ┠αk┕ 25% k┥ α¨i┤α┢┝┣┥. 〝┣┕πk┨┤┝ j┩┖ji┫┣ ┛┟α ┢i┡┡┥┣k┟┠┖┧ h┨┣αk┮k┝ki┧ j┨┣i┦┛αj┘α┧, ┢i

α┯┤┝j┝ π┫┡┗ji┫┣ ┠αk┕ 35% jk┥ 9 ┢┝┣┥. 〝┯┤┝j┝ k┝┧ ┠┘┣┝j┝┧ jk┟┧ ikα┟┦┟┠┖┧ ┟jk┥ji┡┘hi┧, ji ┢┥┣αh┟┠┥┨┧ ┩┦┝jki┧ ┠α┟ π┦┥┚┥┡┖┧ ji┡┘hα┧ ┠αk┕ 50% jk┥ α i┤┕┢┝┣┥.

〝┯┤┝j┝ k┝┧ ┠┘┣┝j┝┧ k┫┣ ┟jk┟┥i┡┘┫┣ ┠αk┕ 1/3, ┫┧ π┥j┥k┮ πα┦απ┥┢π┝┧ ┢┖j┫ ┠┥┟┣┫┣┟┠┰┣ h┟┠k┯┫┣.

〝┣απk┨┤┝ h┟α┡┮┛┥┥┨ ┠α┟ π┦┥┚┥┡┗ k┥┨ brand name k┝┧ ikα┟┦┘α┧ –

h┝┢┟┥┨┦┛┘α authority jk┝┣ α┛┥┦┕.

─┝┢┟┥┨┦┛┘α π┦┥jk┟┞┖┢i┣┝┧ α┤┘α┧ jk┝┣ πα┦┥┩┗ k┫┣ ┨π┝┦ij┟┰┣ ┢α┧ ┢┖j┫ social customer care integration.


5. ━┈━┌ΓΗ ┋〝┌┊┏┍┄〝 ┅〝┄

┐┌Η┍Η ┅┊┄┈Ω┈┄┅Ω┈ ─┏┅┎┄Ω┈

┎┕ji┟┧ jkα ┠┥┟┣ω┣┟┠┕ h┟┠k┨α

┎α ┠┥┟┣┫┣┟┠┕ ┢┖jα ┢α├┟┠┗┧ i┣┝┢┖┦┫j┝┧ α┨┤┕┣┥┣kα┟ ┢i ┠αkα┟┛┟jk┟┠┥┯┧ ┦┨┞┢┥┯┧, ┢i kα i┠αk┥┢┢┯┦┟α k┫┣ α┣┞┦┰π┫┣ ji ┮┡┥ k┥┣ ┠┮j┢┥ ┣α h┝┢┟┥┨┦┛┥┯┣ ┠α┟ ┣α α┣kα┡┡αj┥┨┣ πi┦┟i┩┥┢┖┣┥┨ ji ┢┟α ┠┡┘┢α┠α αh┟α┣┮┝k┝ π┦┟┣ απ┮ ┢i┦┟┠┕ ┩┦┮┣┟α. 〝π┮ k┝┣ i┠kikα┢┖┣┝ πα┦α┛┫┛┗ ┠α┟ k┝┣ ┠αkα┣┕┡┫j┝ k┥┨ πi┦┟i┩┥┢┖┣┥┨ h┝┢┟┥┯┦┛┝┞┝┠i ┖┣α i┤α┟┦ik┟┠┕ α┣kα┛┫┣┟jk┟┠┮ πi┦┟┚┕┡┡┥┣ ji Οαπi┨┞i┘α┧ j┯┣hij┝Π , ┮π┥┨ h┟αl┥┦ik┟┠┥┘ k┯π┥┟ πi┦┟i┩┥┢┖┣┥┨ α┣kα┛┫┣┘├┥┣kα┟ ┢ikα┤┯ k┥┨┧, h┟i┠hi┟┠┮┣kα┧ k┝┣ i┡┡i┟π┗ π┦┥j┥┩┗ k┝┧ ┠┥┟┣┮k┝kα┧ k┫┣ ┩┦┝jk┰┣. ┋α┦┕ k┥ lα┟┣┥┢i┣┟┠┕ ┩α┥k┟┠┮ k┦┮π┥ ┢i k┥┣ ┥π┥┘┥ ┮┡i┧ α┨k┖┧ ┥┟ α┡┡┝┡iπ┟h┦┕ji┟┧ ┡α┢┚┕┣┥┨┣ ┩┰┦α, ┥┦┟j┢┖┣α ┞┖┢αkα ┠αk┮┦┞┫┣┥┨┣ ┣α π┦┥ji┡┠┯j┥┨┣ ┖┣α ┨πi┦┚┥┡┟┠┕ ┢i┛┕┡┥ π┥j┮ k┝┧ π┦┥j┥┩┗┧!

┄jk┥┦┟┠┕ jk┥┟┩i┘α

┎┥ Facebook, α┣ ┠α┟ α┨k┗ k┝ jk┟┛┢┗ i┘┣α┟ ┢┘α απ┮ k┟┧ π┟┥ h┝┢┥l┟┡i┘┧ ji┡┘hi┧ ┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧ π┥┨ ┨π┕┦┩┥┨┣, hi┣ i┘┣α┟ ┠α┟ k┥ π┦┰k┥ π┥┨ i┢lα┣┘jk┝┠i.Η ┟jk┥┦┘α k┫┣ ┠┥┟┣┫┣┟┠┰┣ h┟┠k┯┫┣ ┤i┠┟┣┕i┟ απ┮ kα ┢┖jα k┝┧ hi┠αik┘α┧ k┥┨ Σ90 ┮π┥┨ kα π┦┰kα ┠┥┟┣┫┣┟┠┕ h┘┠k┨α ┠┕┣┥┨┣ k┝┣ i┢l┕┣┟j┗ k┥┨┧. ┉i┠┘┣┝jα┣ ┢i k┝ ┢┥┦l┗ ┛i┣┟┠┰┣ ┠┥┟┣┥k┗k┫┣ ┠α┟ ┢i┦┟┠┕ πα┦αhi┘┛┢αkα α┨k┰┣ i┘┣α┟ k┥ ΟThe WEδδΠ (1985), k┥ ΟTheglobe.comΠ (1994), GeoCities

(1994) ┠α┟ k┥ ΟTripod.comΠ (1995). ┍k┝┣ ┥┨j┘α α┨k┮ π┥┨ π┦┥jπ┕┞┝jα┣ ┣α ┠┕┣┥┨┣ ┥┟ ┠┥┟┣┮k┝ki┧ α┨k┖┧ ┗kα┣ ┣α l┖┦┥┨┣ ┠┥┣k┕ k┥┨┧ ┩┦┗jki┧, ┣α ┢┥┟┦αjk┥┯┣ π┦┥j┫π┟┠┖┧ π┡┝┦┥l┥┦┘i┧ ┠α┟ ┟h┖i┧ ┢┖j┫ i┦┛α┡i┘┫┣ ┠α┟ π┦┥j┫π┟┠┰┣ h┝┢┥j┟i┯ji┫┣. ┊┨j┟αjk┟┠┕ απ┥ki┡┥┯jα┣ π┦┥┛┮┣┥┨┧ k┫┣ ┟jk┥┡┥┛┘┫┣.

〝π┮ k┥ 1997 ┖┫┧ 2001, ┖┣α┧ α┦┟┞┢┮┧ απ┮ i┦┛α┡i┘α h┝┢┟┥┨┦┛┘α┧ ┠┥┟┣┥k┗k┫┣ ┢i j┨┣h┨αj┢┮ h┝┢┟┥┨┦┛┘α┧ π┦┥l┘┡ ┠α┟ h┝┢┮j┟α┧ ┡┘jkα┧ l┘┡┫┣ iπ┖k┦iπα┣ jk┥┨┧ ┩┦┗jki┧ ┣α h┝┢┟┥┨┦┛┥┯┣ π┦┥j┫π┟┠┕, iπα┛┛i┡┢αk┟┠┕ ┠α┟ α┟j┞┝┢αk┟┠┕ π┦┥l┘┡ ┠α┟ ┣α h┝┢┟┥┨┦┛┥┯┣ l┘┡┥┨┧ ┩┫┦┘┧ ┣α απα┟ki┘kα┟ ┝ ┖┛┠┦┟j┝ k┝┧ j┯┣hij┝┧. ┋α┦αhi┘┛┢αkα α┨k┰┣ i┘┣α┟ k┥ ΟAsianAvenue.comΠ, k┥ Οblackplanet.com Π ┠α┟ k┥ ΠεiGente.comΠ.


Η ┣┖α ┛i┣┟┕ ┠┥┟┣┫┣┟┠┰┣ h┟┠k┯┫┣ i┢lα┣┘jk┝┠i k┥ 2001 ┢i k┥ Ryze.com π┥┨ i┘┩i j┠┥π┮ ┣α ┚┥┝┞┗ji┟ kα ┕k┥┢α ┣α α┤┟┥π┥┟┗j┥┨┣ kα iπ┟┩i┟┦┝┢αk┟┠┕ k┥┨┧ h┘┠k┨α ,k┥ ┥π┥┘┥ π┥k┖ hi┣ απ┖┠k┝ji ┢i┛┕┡┝ h┝┢┥j┟┮k┝kα, i┣┰ απ┮ k┥ 2003, α┣απk┯┩┞┝┠α┣ π┥┡┡┖┧ ┣┖i┧ ┨π┝┦ij┘i┧ ┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧ ┠α┟ i┢lα┣┘jk┝┠i ┥ ┮┦┥┧ YASζS: ΓYet Another Social ζetworking ServiceΔ. ┐α┦α┠k┝┦┟jk┟┠┕ ┢π┥┦┥┯┢i ┣α α┣αl┖┦┥┨┢i kα h┘┠k┨α LinkedIn, Visible Path,

and Xing kα ┥π┥┘α απ┥k┕┞┝┠α┣ jk┥┣ iπ┟┩i┟┦┝┢αk┟┠┮ ┠┮j┢┥, i┣┰ ┠┕π┥┟α ┕┡┡α ┮π┫┧ kα: Dogster (l┟┡┘i┧ ┢ikα┤┯ αk┮┢┫┣ ┚┕ji┟ i┣h┟αl┖┦┥┣k┥┧ ┛┟α k┥┨┧ j┠┯┡┥┨┧), Care2 (j┨┣α┣k┗ji┟┧ α┠k┟┚┟jk┰┣), Couchsurfing (j┨┣h┖ji┟┧ kα┤┟h┟┫k┰┣), MyChurch (j┯┣hij┝ ┩┦┟jk┟α┣┟┠┰┣ i┠┠┡┝j┟┰┣ ┠α┟ k┫┣ ┢i┡┰┣ k┥┨┧) απ┥k┖┡ijα┣ π┦┥jπ┕┞i┟i┧ ┛┟α h┝┢┟┥┨┦┛┘α ┠┥┟┣┥k┗k┫┣ ┠┥┟┣┰┣ i┣h┟αli┦┮┣k┫┣.

┅α┞┰┧ ┮┡┥ ┠α┟ πi┦┟jj┮ki┦┥┟ ┕┣┞┦┫π┥┟ απ┥┠k┥┯jα┣ π┦┮j┚αj┝ ┠α┟ kα┩┯ki┦i┧ j┨┣h┖ji┟┧ jk┥ h┟αh┘┠k┨┥ ┢i kα┨k┮┩┦┥┣┝ ┢i┘┫j┝ k┥┨ ┠┮jk┥┨┧, ┠┥┟┣┫┣┟┠┕ h┘┠k┨α ┮π┫┧ k┥ MySpace, ┗ k┥ HiFive, ┕┦┩┟jα┣ ┣α π┦┥ji┡┠┯┥┨┣ k┥ πα┛┠┮j┢┟┥ i┣h┟αl┖┦┥┣ ┠α┟ ┣α ┛┘┣┥┣kα┟ h┝┢┥l┟┡┗ ┠α┟ i┨┦┖┫┧ ┛┣┫jk┕ ┠α┟ α┣α┛┣┫┦┘j┟┢α. ┎┥ ┛i┛┥┣┮┧ α┨k┮ α┯┤┝ji j┝┢α┣k┟┠┕ k┥┣ ┮┛┠┥ k┥┨ πi┦┟i┩┥┢┖┣┥┨ π┥┨ h┝┢┟┥┨┦┛┥┯┣kα┣ απ┮ k┥┨┧ ┩┦┗jki┧ ┠α┟ ┛┟┣┮kα┣ h┟α┞┖j┟┢┥ jk┥ h┟αh┘┠k┨┥ ┠α┟ jα┣ απ┥k┖┡ij┢α ┥┟ ┟jk┥ji┡┘hi┧ π┥┨ πα┦i┘┩α┣ π┡αkl┮┦┢i┧ ┛┟α k┝ h┝┢┥j┘i┨j┝ l┫k┥┛┦αl┟┰┣(Flickr.com), video (YouTube.com) ┗ ┢┥┨j┟┠┗┧ (Last.FM), ┠α┞┰┧ ┠α┟ ┨π┝┦ij┘i┧ instant messaging, j┨├┝k┗ji┫┣, ┟jk┥┡┥┛┘┫┣, ┕┦┩┟jα┣ ┠α┟ α┨k┖┧ ┣α απ┥┠k┥┯┣ ┩α┦α┠k┝┦┟jk┟┠┕ SζS.


6. 〝┅┌┊〝┎Η┌┄┊ Ν ┅┊┄┈┊ ┍┎┊┐┊┍

━πi┟h┗ ┝ ikα┟┦i┘α απi┨┞┯┣ikα┟ ji 〞2〞 α┛┥┦┕ ┠α┟ h┦αjk┝┦┟┥π┥┟i┘kα┟ i┠k┮┧ απ┮ k┥ l┨j┟┠┮ ┩┰┦┥ ┠α┟ jk┥┣ h┟αh┨┠k┨α┠┮, k┥ ┠┥┟┣┮ k┝┧ h┟α┢┥┦l┰┣ikα┟ ji ┖┣α α┨jk┝┦┕ iπα┛┛i┡┢αk┟┠┥ π┦┥l┟┡ k┥┨ ┢┖j┥┨ ┩┦┗jk┝, ┨┪┝┡┕ ┢┥┦l┫┢┖┣┥, ┢i ┟┠α┣┗ α┛┥┦αjk┟┠┗ h┨┣α┢┗, ┡┗πk┝ απ┥l┕ji┫┣ π┥┨ Οji┦l┕┦i┟Π jk┥ h┟αh┟┠k┨┥ απ┮ k┥ ┩┰┦┥ i┦┛αj┘α┧ k┥┨ ┠┨┦┟┰┧ ┛┟α k┝┣ α┣α├┗k┝j┝ ┠α┟ i┯┦ij┝ iπα┛┛i┡α┢k┟┠┰┣ ┡┯ji┫┣/

h┨┣┝k┟┠┰┣ πi┡αk┰┣. ┎α πα┦απ┕┣┫ jk┥┟┩i┘α ┢π┥┦┥┯┢i ┣α kα iπ┟┚α┟┚i┰j┥┨┢i ┠α┟ ┖πi┟kα απ┮ jkαk┟jk┟┠┗ πα┦α┠┥┡┥┯┞┝j┝ k┫┣ h┝┢┥┛┦αl┟┠┰┣ jk┥┟┩i┘┫┣ k┫┣ ji┡┘h┫┣ k┝┧ ikα┟┦i┘α┧ ji i┦┛α┡i┘α ┮π┫┧ k┥ Alexa.com, Google Analytics, Europages Findit statistical

data, kα Analytics tools ┠┕┞i ┠┥┟┣┫┣┟┠┥┯ h┟┠k┯┥┨ π┥┨ j┨┢┢┦k┖┩i┟ ┝ ikα┟┦i┘α.

┋┦┥l┘┡ ┐┦┗jk┝:

• ━┨┦┫πα┬┠┗ π┦┥┖┡i┨j┝ (81%) • ┋α┦α┛┫┛┟┠┖┧ ikα┟┦i┘i┧ (43%) • ─┟α┣┥┢┖α┧ / ┩┥┣h┦┖┢π┥┦┥┟ (29%) • 〝┛┥┦αjk┖┧ (62%) • Άk┥┢α ┡┗┪i┫┧ απ┥l┕ji┫┣ (84%)

Μ┕┣αk├i┦ (40%) ┠α┟ CEη (44%) • ┄h┟┫k┟┠┮┧ k┥┢┖α┧ (92%) • Φ┯┡┥: Ά┣h┦i┧ ( 71.6%)

Γ┨┣α┘┠i┧ (28.4%) • Μ┮┦l┫j┝: 〝┣┰kαk┝ ( 66%) • ━┦i┨┣┥┯┣ ┛┟α j┨┣i┦┛┕ki┧ ji k┥π┟┠┮ ┠α┟ h┟i┞┣┖┧ iπ┘πih┥ (75%) • ━┟jα┛┫┛┖┧ (70%) ┠α┟ ━┤α┛┫┛┖┧ (69%)

(iNFODATA – EUROPAGES, Presentation Handbook 2013)

━┣α┡┡α┠k┟┠┕ ┢π┥┦┥┯┢i ┣α jk┥┩i┯j┥┨┢i ┢i iπ┟l┯┡α┤┝ ┠α┟ k┥ i┤i┡┟┛┢┖┣┥ ki┩┣┥┡┥┛┟┠┕ ┠┥┟┣┮ k┫┣ ┣┖┫┣ 20-30 ┩┦┥┣┰┣ π┥┨ α┣α├┗k┥┯┣ i┦┛αj┘α jk┝ ┩┰┦α ┢α┧, jk┝ ┡┥┛┟┠┗ k┥┨ ┮k┟ ┝ ji┡┘hα ┢α┧ (greekcompaniesonline) απ┥ki┡i┘ ┖┣α database ikα┟┦┟┠┰┣ iπ┟┠α┟┦┥π┟┝┢┡i┣┫┣ i┛┛┦αl┫┣ ┢i π┡┝┦┝ α┣α├┝k┗j┟┢α ikα┟┦┟┠┕ jk┥┟┩i┘α (jk┮┩i┨j┝ jk┝┣ iπ┟j┠i┪┟┢┮k┝kα). ┎┥ ┛i┛┥┣┮┧ α┨k┮, π┦┥jh┘hi┟ ┢i┛┕┡┝ ┩┦┝jk┟┠┮k┝kα jk┥┣ ┖┡┡┝┣α ┩┦┗jk┝ π┥┨ iπ┟ k┥ π┡i┘jk┥┣ π┦┥┚α┘┣i┟ ┝┡i┠k┦┥┣┟┠α jk┝┣ α┣α├┝k┝j┝ ┠α┟ k┝┣ iπ┟┡┥┛┗ k┝┧ ┠αk┕┡┡┝┡┝┧ ikα┟┦i┘α┧ ┛┟α k┝┣ iπα┛┛i┡┢αk┟┠┝ k┥┨ jkαh┟┥h┦┥┢┘α. ━┤i┡┟┠k┟┠┕ ┢┖j┫ α┨k┗┧ k┝┧ jk┮┩i┨j┝┧ ┣α π┦┥┠┯┪┥┨┣ ┠α┟ π┟┞α┣┕ i┣hi┩┮┢i┣α ┛┟α α┣┕πk┨┤┝ h┨┠k┘┥┨ k┥π┟┠┰┣ j┨┣i┦┛αk┰┣, ┢i jki┡┖┩┝ ┣┖┥-i┟ji┦┩┮┢i┣α jk┝┣ α┛┥┦┕ π┥┨ ┘j┫┧ iπ┟┞┨┢┥┨┣ k┝ j┨┣α┪┝ ┢┟α┧ j┨┣i┦┛αj┟α┧ ji iπ┘πih┥ π┫┡┗ji┫┣.


7. ┍┎┌〝┎ΗΓ┄┅Η ┍┎〝 SOCIAL MEDIA

Έ┩i┟ απ┮ ┠α┟┦┮ α┣α┛┣┫┦┟jki┘ ┮k┟ ┥┟ iπ┟k┨┩i┘┧ jk┦αk┝┛┟┠┖┧ IεC

α┣k┟┠αk┥πk┦┘├┥┨┣ k┟┧ α┤┘i┧ ji ┖┣α┣ ┥┦┛α┣┟j┢┮, ┮π┥┨ ┢┖j┫ k┝┧ h┗┡┫j┝┧

απ┥jk┥┡┗┧ j┨┢┚┕┡i┟ jk┝┣ i┠π┡┗┦┫j┝ k┫┣ jk┮┩┫┣ ┠α┟ k┝┧ απ┮h┥j┝┧ k┥┨

┥┦┛α┣┟j┢┥┯. Γ┟α ┣α iπ┟ki┨┩┞┥┯┣ ┥┟ jk┮┩┥┟ α┨k┥┘, kα jk┥┟┩i┘α k┝┧

π┦┥┰┞┝j┝┧, kα Οα┣α┠αki┯┥┨┢iΠ π┦┥ji┠k┟┠┕ ji j┨┣k┥┣┟j┢┖┣i┧ i┣┖┦┛i┟i┧

┖kj┟ ┰jki ┝ π┡┝┦┥l┥┦┘α h┟α┚┟┚┕├ikα┟ jk┝┣ α┛┥┦┕ ┢┖j┫ k┫┣ jk┥┟┩i┘┫┣

α┨k┰┣. ┅αk┕ j┨┣┖πi┟α iπ┟┠┥┟┣┫┣┥┯┢i ┖┣α i┣┟α┘┥ ┢┗┣┨┢α π┥┨ α┣kα┣α┠┡┕ ji

┢i┛┕┡┥ ┚α┞┢┮ k┟┧ ┞i┢i┡┟┰h┝┧ α┤┘i┧ k┥┨ ┥┦┛α┣┟j┢┥┯.

Engagement: iπ┘ki┨┤┝ ┢┖j┫ ┠α┞┝┢i┦┟┣┗ iπαl┗┧ ┢i ┞i┡┠k┟┠┮ ┠α┟

┩┦┝jk┟┠┮ πi┦┟i┩┮┢i┣┥ πα┦α┢ik┦┥π┥┟┝┢┖┣┥ jk┟┧ α┣┕┛┠i┧ ┠α┟ iπ┟┞┨┢┘i┧ k┫┣

α┠┥┡┥┯┞┫┣ ┢α┧ (i┟┠┮┣i┧, ┚┘┣ki┥, i┦┫k┗ji┟┧, j┩┮┡┟α ┠┥┟┣┫┣┟┠┝┧ ┠┦┟k┟┠┗┧,

πi┦┟i┩┮┢i┣┥ ┢i i┣┝┢i┦┫k┟┠┗ α┤┘α).

Promoting: ┍i α┦┩┟┠┮ iπ┘πih┥, ┢┖┩┦┟ ┣α ┠αkα┠k┗j┥┨┢i ┖┣α criticαl mass

point απ┮ likes/shares/mentions/followers/posts/interactions/engagement,

┞α α┠┥┡┥┨┞┗j┥┨┢i α┢┨┣k┟┠┗ jk┕j┝ (pull strategy) , ┥π┥┯ ┞α

πα┦┥┨j┟┕├┥┨┢i ji kα┠k┕ ┩┦┥┣┟┠┕ h┟αjk┗┢αkα α┡┡┕ ┮┩┟ π┥┡┯ π┨┠┣α k┟┧

┨π┝┦ij┘i┧ ┢α┧ α┣α┢i┟┛┣┯┥┣kα┧ ki┧ ┢i j┩ik┟┠┥ πi┦┟i┩┮┢i┣┥, ┠α┞┰┧

j┯┢l┫┣α ┢i ┖┦i┨┣i┧ k┝┧ Nielsen ┖┣α k┖k┥┟┥ Ο┪┨┩┥┡┥┛┟┠┮ Ο ┮┦┟┥ iπi┟l┖┦i┟

j┨┢πi┦┟l┥┦┟α┠┖┧ α┡┡α┛┖┧ jk┥┣ ┠αkα┣α┡┫k┗-┩┦┝jk┝ ji ┞┖┢αkα

i┢π┟jk┥j┯┣┝┧ ┠α┟ h┝┢┥k┟┠┮k┝kα┧.

Social content: α┣α├┗k┝j┝ ┠α┟ l┘k┡┦┕┦┟j┢α π┥┟┥k┟┠┥┯ πi┦┟i┩┥┢┖┣┥┨

j┩ik┟┠┕ ┢i k┟┧ ┞i┢αk┟┠┖┧ i┣┮k┝ki┧ k┫┣ i┤┫┛┫┛┰┣ ┠α┟ k┥┨ h┟αh┟┠k┨α┠┥┯

┢α┦┠ik┟┣┛┠ ┢┖j┫ google alerts, palo.gr, google search(top 20 results),

flickr, youtube/vimeo, ┠.α.

Network Building: α┤┟┥π┥┘┝j┝ k┫┣ ┚┕ji┫┣ hih┥┢┖┣┫┣ k┝┧ ikα┟┦i┘α┧

(ERP/CRM/Email databases/personnel private contacts) ┛┟α i┯┦ij┝

iπαl┰┣ jkα ┠┥┟┣┫┣┟┠┕ h┘┠k┨α. ┐┦┗j┝ email/newsletter campaigns ┠α┟

l┮┦┢i┧ ┛┟α j┨┡┡┥┛┝ k┫┣ α┣k┘jk┥┟┩┫┣ jk┥┟┩i┘┫┣.


8. ━┋┄┆┊ΓΗ ━┌Γ〝┆━┄Ω┈ ┅〝┄ ┎━┐┈┄┅Ω┈

Facebook

┉i┠┘┣┝ji ┫┧ ┢┟α ┟jk┟┥ji┡┟hα iπ┟┢i┦┟j┢┥┯ l┫k┥┛┦αl┟┫┣-j┩┥┡┘┫┣ ┛┟α k┥┨┧

l┥┟k┝k┖┧, α┡┡┕ ┖┩i┟┛┘┣i┟ ┝ π┟┥ h┝┢┥l┟┡┗┧ π┡αkl┮┦┢α. Facebook ┟j┩┨┦┘├ikα┟

┮k┟ ┖┩i┟π┕┣┫ απ┮ 845m ┩┦┗jki┧ ji ┮┡┥ k┥┣ ┠┮j┢┥ ┠α┟ ┥┟ πi┦┟jj┮ki┦┥┟ i┘┣α┟

┠┕k┫ απ┮ k┝┣ ┝┡┟┠┘α k┫┣ 30. ┊┟ ikα┟┦i┘i┧ ┠α┟ ┥┟ ┥┦┛α┣┟j┢┥┘ ┩┦┝j┟┢┥π┥┟┥┯┣

┮┡┥ ┠α┟ πi┦┟jj┮ki┦┥, ┠α┞┰┧ ┠α┟ ┥┟ ┟jk┥ji┡┘hi┧ k┥┨┧ - ┛┟α ┣α ki┞i┘ ┖┣α

π┦┮j┫π┥ ┛┟α k┥┨┧ h┦αjk┝┦┟┮k┝kα ┠α┟ ┣α α┡┡┝┡iπ┟h┦┥┯┣ ┢i ┛i┣┟┠┕

┣i┮ki┦┥┨┧ ┩┦┗jki┧ – ┥┢┕hi┧ ┩┦┝jk┰┣. ┊ k┮┣┥┧ k┝┧ l┫┣┗┧ k┥┨ Facebook

i┘┣α┟ ┕k┨π┥┧ ┠α┟ l┟┡┟┠┮┧.

┍k┥ ┢┖j┥ α┨k┮ ┞α h┝┢┟┥┨┦┛┗j┥┨┢i ┠αkα┦┩┗┣ ┖┣α π┦┥l┟┡ ┢i k┝┣ iπ┫┣┨┢┘α

━┡┡┝┣┟┠┖┧ iπ┟┩i┟┦┗ji┟┧ (αl┥┯ ┝ απ┥jk┥┡┗ ┢α┧ i┘┣α┟ ┣α ┠αkα┛┦┕┪┥┨┢i

h┟αh┟┠k┨α┠┕ ┮┡i┧ k┟┧ i┡┡┝┣┟┠┖┧ iπ┟┩i┟┦┗ji┟┧ ┢i π┡┗┦┝ jk┥┟┩i┘α

α┣α├┗k┝j┝┧). ─i┯ki┦┥┣ h┨┥ ji┡┘hi┧: k┝┣ α┨jk┝┦┕ ikα┟┦┟┠┗ ┢i ┥┣┥┢αj┟α

iNFODATA ┠α┟ ┢┮┣┥ ikα┟┦┟┠┮ ┠α┟ ┠┡αh┟┠┮ πi┦┟i┩┮┢i┣┥ ┠α┞┰┧ ┡i┟k┥┨┦┛┥┯┢i

ji niche α┛┥┦α ┠α┟ ┢┟α ┕┡┡┝ ┢i k┝┣ ┥┣┥┢αj┘α Greek Traditional Food

Products ┛┟α k┝┣ ┨π┝┦ij┟α greekcompaniesonline.com (hi ┩┦┝j┟┢┥π┥┟┥┯┢i

k┥ brand k┝┧ ┨π┝┦ij┘α┧ ┛┟αk┟ hi┣ i┘┣α┟ α┠┮┢α i┨┦┖┫┧ ┛┣┫jk┮, α┡┡┕ ┖┣α π┟┥

┛i┣┟┠┮ keyword, ┠α┞┰┧ ┖πi┟h┝ k┥ j┨┛┠i┠┦┟┢┖┣┥ keyword ┖πi┟kα απ┮ k┝┣

i┣j┫┢┕k┫j┝ k┥┨ FacebookGraph, i┤i┡i┟jiki ji ┢┟α h┨┣α┢┟┠┗ ┢┝┩α┣┗

α┣α├┗k┝j┝┧. ━π┟π┡┖┥┣ ┖πi┟kα απ┮ ┖┦i┨┣α (┚┡┖πi π.┩ ┄┊〞━/Google

Adwords), πα┦αk┝┦i┘kα┟ ┢┟α j┨┣i┩┰┧ α┨┤α┣┮┢i┣┝ kαj┝ α┣α├┗k┝j┝┧

i┡┡┝┣┟┠┰┣ π┦┥┟┮┣k┫┣ πα┛┠┥j┢┘┫┧, π┥┨ ┞┖┡┥┨┢i ┣α i┠┢ikα┡i┨k┥┯┢i

┢ikαk┦┖π┥┣kα┧ k┝┣ α┣α├┗k┝j┝ α┨k┗ ji π┟┞α┣┕ hits jk┝┣ ┟jk┟┥ji┡┘hα (k┥

logo ┢α┧ i┘┣α┟ k┥ url k┝┧ ┟jk┟┥ji┡┘hα┧ ┥π┮ki hi h┝┢┟┥┨┦┛┗ki j┨┛┩┝j┝, π.┩

┣α ┣┥┢┘├┥┨┣ ┥┟ ┩┦┗jki┧ ┮k┟ i┘┣α┟ ┢┟α ┠┥┟┣┮k┝kα.


┎┖┡┥┧, ┞α h┝┢┟┥┨┦┛┗j┥┨┢i ┠α┟ ┖┣α group ┢i ┥┣┥┢αj┟α Greek Companies

Online (┤α┣┕ ┢i jk┮┩i┨j┝ k┝ h┝┢┥k┟┠┮k┝kα k┥┨ j┨┛┠i┠┦┟┢┖┣┥┨

α┣α├┝k┗j┟┢┥π┨ ┮┦┥┨), ┮π┥┨ ih┰ ┞α k┦┥l┥h┥ki┘ki ┨┡┟┠┮ j┩ik┟┠┕ ┢i k┥┨┧

Έ┡┡┝┣i┧ i┤α┛┫┛i┘┧ ┠α┟ i┤α┛┫┛┟┠┖┧ ikα┟┦i┘┧ α┣αl┖┦┥┣kα┧ πα┦┕┡┡┝┡α ┠α┟

iπ┟k┨┩┝┢┖┣i┧ πi┦┟πk┰┦i┟┧, π┦┥k┦┖π┥┣kα┧ k┥┨┧ j┨┢┢ik┖┩┥┣ki┧ ┣α ┠┕┣┥┨┣

k┥ ┘h┟┥.

Μi α┨k┗ k┝ ┢┖┞┥h┥ Ο┩k┟├┥┨┢iΠ ┠α┟ ┥┢αh┥π┥┟┥┯┢α┟ ┖┣α jki┣┮ π┨┦┗┣α

αk┮┢┫┣ π┥┨ k┥┨┧ i┣h┟αl┖┦i┟ ┝ ┞i┢αk┟┠┗ α┨k┗ i┣┮k┝kα ┠α┟ ┘j┫┧ ┢i┡┡┥┣k┟┠┕

┣α απ┥ki┡┖j┥┨┣ h┨┣┝k┟┠┥┯┧ ┢α┧ πi┡┕ki┧.

Twitter

━┘┣α┟ ┖┣α ki┦┕jk┟┥, web-based h┘┠k┨┥ α┣kα┡┡α┛┗┧ ┢┝┣┨┢┕k┫┣, ┮π┥┨ ┠┕┞i

tweet i┘┣α┟ ┖┣α ┢┮┣┥ ┢┗┣┨┢α π┥┨ π┦┖πi┟ ┣α i┘┣α┟ ┢┟┠┦┮ki┦┝ απ┮ 140

┩α┦α┠k┗┦i┧ ┠α┟┦┮. ┊┟ ┩┦┗jki┧ ┢π┥┦┥┯┣ ┣α jki┘┡┥┨┣ ┢┝┣┯┢αkα ji

α┣┞┦┰π┥┨┧ π┥┨ i┣h┟αl┖┦┥┣kα┟ ji ┮, k┟ ┖┩┥┨┣ ┣α π┥┨┣ (┥┟ ┥παh┥┘ k┥┨┧) ┗

α┣┞┦┰π┥┨┧ π┥┨ ┖┩┥┨┣ i┣h┟αl┖┦┥┣kα ┛┟α ┥π┥┟αh┗π┥ki ┞┖┢αkα π┥┨ ┛┦┕l┥┨┣

(┢┖j┫ tagging).

┎┥ j┨┛┠i┠┦┟┢┖┣┥ ┢┖j┥ ┞α ┩┦┝j┟┢┥π┥┟┝┞i┘ i┠ki┣┖jki┦α ji ┢i┡┡┥┣k┟┠┮

┩┦┮┣┥ ┕l┥┨ ┖┩┥┨┢i i┛┠α┞┟h┦┯ji┟ k┝┣ ┪┝l┟α┠┗ ┢α┧ πα┦┥┨j┘α ji ┖┣α

┟┠α┣┥π┥┟┝k┟┠┮ iπ┘πih┥. 〝┦┩┟┠┕ iπi┟h┗ k┥ π┦┥l┘┡ k┥┨ ┖┡┡┝┣α ┩┦┗jk┝ ┠α┟ kα

┞i┢αk┟┠┕ k┥┨ i┣h┟αl┖┦┥┣kα ┮π┫┧ π┦┥┠┯πk┥┨┣ ┢┖jα απ┮ kα jkαk┟jk┟┠┕ k┝┧

┠┥┟┣┮k┝kα┧ hi┣ i┘┣α┟ j┨┛┛i┣┗ π┦┥┧ i┢┕┧ – ┕┡┡α ┥┯ki h┝┢┟┥┨┦┛┥┯┣

π┥┡┡απ┡αj┟αjk┟┠┕ ┥l┖┡┝ ji ┞┖┢αkα SEO, ┞α πi┦┟┥┦┟jk┥┯┢i jk┝┣

h┝┢┟┥┨┦┛i┘α π┦┥l┘┡ ┢i ┮┣┥┢α Greeklocalfood, ┢i α┣┕┦k┝j┝ k┫┣ ┡┟┣┠ k┝┧

ji┡┘hα┧ k┥┨ greekcompaniesonline ┠α┟ h┝┢┟┥┨┦┛┘α k┫┣ j┩ik┟┠┰┣ hashtags

┛┟α h┟i┨┠┮┡┨┣j┝ k┝┧ α┣α├┗k┝j┝┧ ┠α┟ iπα┣αk┦┥l┥h┮k┝j┝ k┫┣

απ┥ki┡ij┢┕k┫┣ jk┥ google. 〝┠┮┢α ┞α h┟αj┨┣h┖j┥┨┢i k┥ π┦┥l┘┡ α┨k┮ ┢i

┕┡┡α π┦┥l┟┡ ┢α┧ jkα h┟┕l┥┦α ┢┖jα π┥┨ ┖┩┥┨┢i π┟┥ j┨┩┣┗ ┠α┟ i┣i┦┛┗

πα┦┥┨j┘α ┛┟α ┣α ┛┟┣ikα┟ π┟┥ j┨┩┣α k┥ update ┠α┟ ┣α ┢┝┣ πα┦α┢┖┣i┟

jkαk┟┠┮, ┫┧ ┖┣α ┚α┞┢┮.


YouTube

Μ┟α h┫┦i┕┣ ┟jk┥ji┡┘hα αl┟i┦┫┢┖┣┝ jk┝┣ π┦┥┚┥┡┗, α┣kα┡┡α┛┗ ┠α┟

j┩┥┡┟┕j┢┮ ┚┘┣ki┥. Μ┖j┫ α┨k┗┧ k┝┧ π┡αkl┮┦┢α┧ ┞α h┝┢┟┥┨┦┛┗┥┨┢i

iπi┤┝┛┝┢αk┟┠α ┚┘┣ki┥ ┢┟┠┦┗┧ h┟α┦┠i┟α┧ ┛┟α ┣α ┠α┞┥h┝┛┝j┥┨┢i k┥┣

iπ┟j┠┖πk┝, jk┝ ┩┦┗j┝ k┫┣ πα┦i┩┮┢i┣┫┣ ┨π┝┦ij┟┰┣ k┫┣ portal ┢α┧.

━π┘j┝┧ ┞α h┝┢┟┥┨┦┛┗j┥┨┢i ┖┣α i┟jα┛┫┛┟┠┮ h┟αl┝┢┟jk┟┠┮ ┚┘┣ki┥ ┢i k┝┣

πα┦┥┨j┟αj┝ k┝┧ ikα┟┦i┘α┧ ┠α┟ k┥┨ α┣┞┦┰π┟┣┥┨ ┨┣α┢┟┠┥┯ k┝┧. ┏π┥jk┝┦┟┠k┟┠┕

┡┮┛┫ k┥┨ ┮k┟ ┝ ikα┟┦i┘α ┖┩i┟ l┨j┟┠┗ πα┦┥┨j┘α h┟α k┫┣ α┣k┟π┦┥j┰π┫┣ k┝┧

ji j┨┣i┦┟α, ┝┢i┦┟hi┧ ┠α┟ ┡┥┟π┖┧ j┩ik┟┠┖┧ ┢i k┥ α┣k┟┠i┘┢i┣┥ k┝┧ i┠h┝┡┰j┝┧,

┞α ┚┟┣ki┥j┠┥πi┘kα┟ ┠┕┞i ┖┣┖┦┛i┟α ┠α┟ ┞α α┣i┚α┘┣i┟ jk┥ iπ┘j┝┢┥ ┠α┣┕┡┟ k┝┧

ikα┟┦i┘α. Μij┫ α┨k┰┣ k┫┣ π┦α┠k┟┠┰┣, k┥ ┨┡┟┠┥ α┨k┮ ┞α h┟α┢┥┟┦αjki┘ kα

┨π┮┡┥┟πα ┢┖jα ┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧ π┥┨ iπ┟h┖┩┥┣kα┟ ┩┦┗j┝ ┚┘┣ki┥, ┖kj┟

┰jki ┣α α┨┤┗j┥┨┢i k┝┣ ┖┠┞ij┝ ┢α┧ ┠α┟ ┣α h┝┢┟┥┨┦┛┗j┥┨┢i ┢i┡┡┥┣k┟┠┕

iπ┟k┨┩┝┢┖┣α viral campaigns ┛┟α j┨┛┠i┠┦┟┢┖┣α events jkα ┥π┥┘α ┞α

j┨┢┢ik┖┩┥┨┢i.

Blogs

〝┦┩┟┠┕ ┥┣┥┢┕├┥┣kα┣ web-logs ┠α┟ α┦┛┮ki┦α blogs. ━┘┣α┟ ┢┟┠┦┖┧ ┟jk┥ji┡┘hi┧

π┥┨ ┖┩i┟ j┨jkα┞i┘ ┠α┟ ┡i┟k┥┨┦┛┥┯┣ απ┮ ┕k┥┢α ┠α┟ ┥┦┛α┣┟j┢┥┯┧ ┫┧ ┮┩┝┢α

┛┟α k┝ h┟┠┗ k┥┨┧ ┛┦αl┗ ┠α┟ ┖┠┞ij┝ ┡┮┛┥┨-απ┮┪i┫┣. Έ┩┥┨┣ ┛┘┣i┟ ┖┣α

┥┨j┟αjk┟┠┮ i┦┛α┡i┘┥ ┢┕┦┠ik┟┣┛┠ ┠α┟ i┠h┮ji┫┣ ┛┟α k┟┧ πi┦┟jj┮ki┦i┧

iπ┟┩i┟┦┗ji┟┧. 〝┣k┘┞ikα ┢i kα πα┦αh┥j┟α┠┕ ┢┖jα i┠h┮ji┫┣, i┣┞α┦┦┯┣┥┨┣

α┡┡┝┡iπ┘h┦αj┝ ┢i k┥ ┠┥┟┣┮ k┥┨┧ - π┦┥jl┖┦┥┣kα┧ k┥┨┧ k┝┣ i┨┠α┟┦┘α ┣α

j┩┥┡┟┕j┥┨┣ α┨k┮ π┥┨ h┟α┚┕├┥┨┣.

Θα h┝┢┟┥┨┦┛┝┞┥┯┣ h┨┥ ┢π┡┮┛┠ ┖┣α jk┝┣ ┠┥┟┣┮k┝kα k┥┨ blogspt.gr ┠α┟ ┖┣α

jk┥ wordpress.com. ┢i ┥┣┥┢αj┘α greekcompaniesblog. ┍k┮┩i┨j┝ ih┰ i┘┣α┟

┣α απ┥ki┡┖j┥┨┣ j┝┢i┘┥ α┣αl┥┦┕┧ k┝┧ ┠┥┟┣┗┧ ┛┣┰┢┝┧ k┮j┥ jk┝┣ ━┡┡┕hα

α┡┡┕ ┠α┟ h┟i┞┣┡┫┧, ┮j┥┣ αl┥┦┕ k┝┣ i┣┝┢┖┦┫j┝ ji ┞┖┢αkα i┤α┛┫┛┰┣,

┥┟┠┥┣┥┢┟┠┰┣ jk┥┟┩i┘┫┣, h┟i┞┣┫┣ j┨┣α┡┡α┛┰┣ ┠α┟ ┡┥┟π┗ i┣┝┢┖┦┫j┝ iπ┟

┥┢┥i┟h┰┣ ┞i┢┕k┫┣. Θα h┝┢┥j┟i┨┥┣kα┟ 2 α┦┞┦α k┝ ┚h┥┢αhα π┟┡┥k┟┠α, ┰jki

┣α h┝┢┟┥┨┦┛┝┞i┘ πi┦┟i┩┮┢i┣┥ α┦┩┟┠┕ ┠α┟ ┣α i┘┣α┟ α┣α├┝k┗j┟┢┥ jk┟┧ ┢┝┩α┣┖┧

α┣α├┗k┝j┝┧.


━πi┟h┗ ┝ ji┡┘hα ┢α┧ ┨π┥jk┝┦┘├i┟ k┥ h┟α┩i┟┦┝jk┟┠┮ j┯jk┝┢α k┝┧ joomla,

┢┖j┫ k┥┨ α┣k┘jk┥┟┩┥┨ module, k┥ πi┦┟i┩┮┢i┣┥ α┨k┮ ┞α i┢lα┣┘├ikα┟ ┠α┟

jk┥ subdomain k┝┧ ji┡┘hα┧ ┢α┧ (blog.greekcompaniesonline.com). ┎┖┡┥┧,

┢┖j┫ k┥┨ Palo.gr, ┮π┥┨ ┞α ┠αkα┩┫┦┗j┥┨┢i kα ┢π┡┮┛┠, ┞α l┟┡k┦┕┦┥┨┢i ┠α┟

┞α ┟i┦α┦┩┘j┥┨┢i kα απ┥ki┡┖j┢αkα α┣α├┗k┝j┝┧ k┝┧ α┦┞┦┥┛┦αl┘α┧ ┢α┧.

Linkedin

┎┥ LinkedIn i┘┣α┟ ┖┣α┧ ┟jk┥┩┰┦┥┧ iπα┛┛i┡┢αk┟┠┗┧ ┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧.

┄h┦┯┞┝┠i k┥┣ ─i┠┖┢┚┦┟┥ k┥┨ 2002, α┡┡┕ ┤i┠┘┣┝ji iπ┘j┝┢α jk┟┧ 5 Μα｠┥┨

k┥┨ 2003. ┎α i┛┛i┛┦α┢┢┖┣α ┢┖┡┝ k┥┨ ┖┩┥┨┣ k┝ h┨┣αk┮k┝kα ┣α

h┝┢┟┥┨┦┛┗j┥┨┣ k┥ π┦┥j┫π┟┠┮ iπα┛┛i┡┢αk┟┠┮ k┥┨┧ π┦┥l┘┡, ┣α j┨┣hi┞┥┯┣

┢i ┕┡┡┥┨┧ ┩┦┗jki┧, ┣α α┣α├┝k┗j┥┨┣ i┦┛αj┘α, α┡┡┕ ┠α┟ ┣α h┝┢┟┥┨┦┛┗j┥┨┣

πi┡αk┥┡┮┛┟┥.

┅┦┘┣ikα┟ απα┦α┘k┝k┥ ┣α ┠αkα┣┥┝┞i┘ απ┮ ┮┡α kα jki┡┖┩┝ k┝┧ ikα┟┦i┘α┧ ┗

k┥┨┡┕┩┟jk┥┣ ji ┮jα ┖┩┥┨┣ i┣i┦┛┗ ┠┥┟┣┫┣┟┠┗ πα┦┥┨j┘α jk┥ h┟αh┟┠k┨┥, ┮k┟

i┘┣α┟ α┣α┛┠α┘α ┝ j┨┢┢ik┥┩┗ ┠α┟ ┝ h┦αjk┝┦┟┥π┥┘┝j┝ jk┥ i┣ ┡┮┛┫ ┢┖j┥,

αl┥┯ απ┥ki┡i┘ k┥ ┠αki┤┥┩┗┣ 〞2〞 Social media ┠α┟ sales leads conversion

network. ┍i α┨k┮ k┥ ┢┖j┥ ┞α h┝┢┟┥┨┦┛┝┞┥┯┣ 2 ji┡┘hi┧, ┢┟α ikα┟┦┟┠┗ k┝┧

iζFηDATA ┠α┟ ┢┟α π┦┥┟┥┣k┟┠┗ – greekcompaniesonline – The Greek B2B

portal of Business and Travel. ┊┟ ji┡┘hi┧ ┞α k┦┥l┥h┥k┥┯┣kα┟ jkαh┟α┠┕ ┢i

π┡┝┦┥l┥┦┟α┠┮ ┨┡┟┠┮ j┩ik┟┠┮ ┢i k┟┧ πα┦i┩┮┢i┣i┧ ┨π┝┦ij┘i┧ ┢α┧ ┠α┟ α┣α

kα┠k┕ ┩┦┥┣┟┠┕ h┟αjk┗┢αkα ┞α π┦α┛┢αk┥π┥┟┥┯┣kα┟ message campaigns.

Google+

Google i┘┣α┟ ┢┟α π┥┡┯┛┡┫jj┝ ┨π┝┦ij┘α ┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧ π┥┨ α┣┗┠i┟

┠α┟ ┡i┟k┥┨┦┛i┘ απ┮ k┝┣ Google Inc. ━┘┣α┟ k┥ hi┯ki┦┥ ┢i┛α┡┯ki┦┥ site

┠┥┟┣┫┣┟┠┗┧ h┟┠k┯┫j┝┧ jk┥┣ ┠┮j┢┥, ┖┩┥┣kα┧ ┤iπi┦┕ji┟ Twitter k┥┣

┄α┣┥┨┕┦┟┥ k┥┨ 2013. Έ┛┠α┟┦┝ ┨┟┥┞┖k┝j┝ k┥┨ Google+ jkα ┢┖jα k┥┨ 2011

┗kα┣ ┠┨┦┘┫┧ ┕┣h┦i┧ (71,24%), ┠α┟ ┝ ┠┨┦┘α┦┩┝ ┝┡┟┠┟α┠┗ ┥┢┕hα (35%) ┗kα┣

┢ikα┤┯ 25 ┠α┟ 34. Θα i┠┢ikα┡i┨k┥┯┢i ┮┡i┧ k┟┧ ┨π┕┦┩┥┨ji┧ πα┦┥┩┖┧ k┥┨

┢┖j┥┨, ┢i jk┮┩┥ k┝ ┚i┡k┟jk┥π┥┘┝j┝ k┫┣ απ┥ki┡ij┢┕k┫┣ ┢α┧ jk┟┧ ┢┝┩α┣┖┧

α┣α├┗k┝j┝┧, ┠α┟ jk┝ ┛i┫┛┦αl┟┠┗ α┣α├┗k┝j┝ k┝┧ π┡┝┦┥l┥┦┘α┧ ┢┖j┫

hashtags & google Local.

http://el.wikipedia.org/wiki/%CE%99%CF%83%CF%84%CF%8C%CF%84%CE%BF%CF%80%CE%BF%CF%82


9. ┇━┎┌Η┍Η 〝┋┊┎━┆━┍┇〝┎Ω┈

Η ┢┖k┦┝j┝ ┠α┟ ┝ α┤┟┥┡┮┛┝j┝ i┘┣α┟ ┖┣α ┚αj┟┠┮ ┩α┦α┠k┝┦┟jk┟┠┮ k┝┧ ┠┕┞i

iπ┟┠┥┟┣┫┣┟α┠┗┧ jk┦αk┝┛┟┠┗┧ ┗ kα┠k┟┠┗┧. Η ┢┖k┦┝j┝ k┝┧ iπ┟k┨┩┘α┧ ┢┟α┧

π┦┥jπ┕┞i┟α┧ iπ┟┠┥┟┣┫┣┘α┧ i┘┣α┟ π┟┥ h┯j┠┥┡┝ jkα πα┦αh┥j┟α┠┕ ┢┖jα.

┋┦┖πi┟ ┣α α┣α┛┣┫┦┘j┥┨┢i, ┮k┟ ┞α ┩┦i┟αjki┘ ┩┦┮┣┥┧ ┛┟α ┣α ┠α┞┟i┦┰j┥┨┢i

┢┟α ┠┥┟┣┫┣┟┠┗ πα┦┥┨j┘α jkα ┢┖jα ┠┥┟┣┫┣┟┠┗┧ h┨┠k┘┫j┝┧. 〞αj┟┠┥┘ π┮┦┥┟ ┛┟α

k┝ ┢┖k┦┝j┝ πi┦┟┡α┢┚┕┣┥┨┣ k┥ Technorati ┠α┟ k┥ Google Analytics. ┊┟

α┠┮┡┥┨┞i┧ i┣┖┦┛i┟i┧ ┢π┥┦┥┯┣ ┣α ┚┥┝┞┗j┥┨┣ ┛┟α ┢┟α απ┥ki┡ij┢αk┟┠┗ ┠α┟

απ┥┠α┡┨πk┟┠┗ π┦┥jπ┕┞i┟α ┛┟α ┢┖k┦┝j┝ ┠α┟ α┤┟┥┡┮┛┝j┝ k┝┧ ┩┦┗j┝┧ i┘┣α┟:

Alexa.com: i┚h┥┢αh┟α┘α πα┦α┠┥┡┥┯┞┝j┝ k┝┧ πα┛┠┮j┢┟α┧ ┠α┟ k┥π┟┠┗┧

┠αk┕kα┤┝┧ k┫┣ ┟jk┟┥ji┡┘h┫┣ ┢α┧, ┚┕j┝ k┥┨ α┦┟┞┢┥┯ k┫┣ iπ┟j┠iπk┰┣ ┠α┟

k┫┣ ji┡┘h┫┣ π┥┨ i┘hα┣.

Facebook Insights: Μ┖k┦┝j┝ likes,shares, mentions, page views,

engagement, ┠.α.

Socialmention.com / klout.com: Μ┖k┦┝j┝ k┝┧ ┠┥┟┣┫┣┟┠┗┧ ┢α┧

α┣αl┥┦┕┧ ┠α┟ iπ┟┦┦┥┗┧ ji ┮┡α kα ┠┥┟┣┫┣┟┠┕ h┘┠k┨α.

Google Analytics: π┡┗┦┝ jkαk┟jk┟┠┕ jk┥┟┩i┘α h┟αh┟┠k┨α┠┗┧ j┨┢πi┦┟l┥┦┕┧

k┫┣ ┩┦┝jk┰┣ jk┟┧ ji┡┘hi┧ ┢α┧. ┐┦┗j┝ πi┟┦α┢┕k┫┣, heat maps, click

percentage meters ┠α┟ ┠α┞┥┦┟j┢┮┧ jk┮┩┫┣ ┢ikαk┦i┪┟┢┮k┝kα┧ α┣α

iπ┟j┠┖πk┝ ┗ ┥┢┕hα iπ┟j┠iπk┰┣.

Hootsuite: Η┢i┦┗j┟α πα┦α┠┥┡┥┯┞┝j┝ k┝┧ iπ┟┠┥┟┣┫┣┘α┧ ┢α┧

posts,replies,comments jkα ┠┥┟┣┫┣┟┠┕ ┢α┧ h┘┠k┨α ┢i ┩┦┗j┝

π┦┥┠α┞┥┦┟j┢┖┣┫┣ ┠i┟┢┖┣┫┣ ┠α┟ πi┦┟i┩┥┢┖┣┥┨ ji iπ┟┡i┛┢┖┣α h┟αjk┗┢αkα.

Ό┡i┧ ┥┟ πα┦απ┕┣┫ π┡┝┦┥l┥┦┘i┧ π┥┨ ┞α j┨┡┡┖┩┞┥┯┣ ji ┢┝┣┟α┘α ┚┕j┝ ┞α

┥πk┟┠┥π┥┟┝┞┥┯┣, ┮π┥┨ i┘┣α┟ h┨┣αk┮ ┢i jk┮┩┥ k┝┣ i┤i┯┦i┨j┝ ┠┥┟┣┰┣

j┝┢i┘┫┣ ┮j┥┣ αl┥┦┕ k┝ j┨┢πi┦┟l┥┦┕ k┫┣ ┩┦┝jk┰┣,α┡┡┕ ┠α┞┰┧ ┠α┟ j┝┢i┘α

h┟αl┥┦┥π┥┘┝j┝┧ α┣┕┡┥┛α ┢i k┥ πi┦┟i┩┮┢i┣┥ k┥ ┥π┥┘┥ α┣i┚┕├┥┨┢i ji ┠┕┞i

┢┖j┥. Μi┡┡┥┣k┟┠┕, α┨k┗ ┝ j┨┡┡┥┛┗ jk┥┟┩i┘┫┣ ┞α ┢α┧ ┚┥┝┞┗ji┟ jk┝┣

┠α┡┯ki┦ij┝ ┠αk┕k┢┝j┝ ┠α┟ jk┮┩i┨j┝ k┥┨ ┠┥┟┣┥┯ ┢α┧.


10. ┋┌┊┍Ω┋┄┅┊ ┅〝┄ ━┅┋〝┄─━┏┍Η

┊┟ i┦γα├┮┢i┣┥┟ ω┧ πα┦┕γ┥┣ki┧ α┡┡αγ┗┧

Η ┠┥┟┣┫┣┟┠┗ iπ┟┩i┘┦┝j┝ i┤α┦k┕kα┟ πi┦┟jj┮ki┦┥ απ┮ k┝┣ ┠αkα┣┮┝j┝ k┥┨

π┰┧ ┥┟ πi┡┕ki┧ ┗ ┥┟ i┣h┟αli┦┮┢i┣┥┟ ┢┟┡┕┣i, h┟α┢┥┦l┰┣┥┨┣ j┩iji┟┧ ┠α┟ π┰┧

α┨k┮ j┩ik┘├ikα┟ ┢i k┝┣ iπ┟┩i┘┦┝j┗. ┊┟ ┅┥┟┣┫┣┟┠┖┧ iπ┟┩i┟┦┗ji┟┧ i┤α┦k┮┣kα┟

iπ┘j┝┧ απ┮ k┝ j┯┣hij┝ ┢i k┥┨┧ ┨πα┡┡┗┡┥┨┧ ┠α┟ k┟┧ j┨┣i┩┮┢i┣i┧

┠┥┟┣┫┣┟┠┖┧ h┟i┦┛αj┘i┧. Γ┟α πα┦┕hi┟┛┢α, ┝ α┣┕┡┨j┝ k┫┣ ┠┥┟┣┫┣┟┠┫┣

hih┥┢┖┣┫┣ π┥┨ j┨┡┡┖┛┥┣kα┟ jk┥ ┢┕┦┠ik┟┣┛┠, ┢π┥┦i┘ ┣α ┚┥┝┞┗ji┟ ji k┥┢i┘┧

┮π┫┧ ┝ ┨π┥jk┗┦┟┤┝ πi┡αk┰┣ ┗ ji ┕┡┡i┧ ┨π┝┦ij┘i┧ i┣k┮┧ k┥┨ ┥┦┛α┣┟j┢┥┯,

┗ ┮π┥┨ ┢π┥┦i┘ α┨k┮ ┣α ilα┦┢┥j┞i┘.

Γ┟α k┝┣ π┦α┛┢αk┥π┥┘┝j┝ ┮┡┫┣ α┨k┰┣ k┫┣ i┣i┦┛i┟┰┣ ┞α ┩┦i┟αjki┘ ┢┟α ┟┠α┣┗

┥┢┕hα αk┮┢┫┣, 3-6 jk┥┣ α┦┟┞┢┮ – ┢i ┖┣α ┨πi┯┞┨┣┥ α┣┕ ┖┣α ┗ h┯┥

┠┥┟┣┫┣┟┠┕ h┘┠k┨α ┠α┟ ┖┣α┧ iπ┟┚┡┖π┫┣ manager ┮┡┫┣ k┫┣ h┟┠k┯┫┣, ┛┟α k┝┣

i┣α┦┢┮┣┝j┝ k┥┨ ┥┦┕┢αk┥┧ ┠α┟ k┝┧ jkαk┟┛┟┠┗┧ k┝┧ ikα┟┦i┘α┧ ji ┮┡α kα

π┦┥α┣αli┦┞┖┣kα ┢┖jα. Η πα┦απ┕┣┫ ┥┢┕hα ┞α π┦┖πi┟ ┣α h┟α┞┖ki┟ ┛┣┰j┝,

π┦┥j┫π┟┠┗ i┢πi┟┦i┘α, ┠α┞┰┧ ┠α┟ ┠┥┟┣┗ ┥πk┟┠┗ ┮j┥┣ αl┥┦┕ k┥ ┦┮┡┥ ┠α┟ k┝

┩┦┝j┟┢┮k┝kα : k┫┣ ┠┥┟┣┫┣┟┠┰┣ h┨┠k┘┫┣, k┫┣ k┯π┫┣ ┠α┟ j┨┢πi┦┟l┥┦┰┣ k┫┣

┩┦┝jk┰┣ π┥┨ h┦αjk┝┦┟┥π┥┟┥┯┣kα┟ jk┥ ┠α┞┖┣α, ┠k┡. ┅┕┞i ┢┖j┥ ┞α

i┢π┡┥┨k┘├ikα┟ ┢i πi┦┟i┩┮┢i┣┥ 2-3 l┥┦i┧ α┣α 2 ┢┖┦i┧, α┣┕ ┢┖j┥

(┠i┘┢i┣┥+i┟┠αjk┟┠┮ πi┦┟i┩┮┢i┣┥), ji j┯┣┥┡┥ 10 ┫┦┰┣ i┣αj┩┮┡┟j┝┧ k┝┣

i┚h┥┢┕hα, ┢i π┦┥┥πk┟┠┗ iπ┖┠kαj┝┧ jk┟┧ 15 ┢i┡┡┥┣k┟┠┕, il┮j┥┣ k┥

iπ┟k┦┖πi┟ ┝ iπ┘ki┨┤┝ k┫┣ jk┮┩┫┣ ┢α┧. Όj┥┣ αl┥┦┕ k┝┣ i┠πα┘hi┨j┝ k┥┨

π┦┥j┫π┟┠┥┯ ┞α ┮ ┨πi┨┞┨┣┥┧ k┝┧ ┥┢┕hα┧, ┞α j┨┢┢ik┖┩i┟ ji iπ┟┡i┛┢┖┣α

ji┢┟┣┕┦┟α ┠α┟ ┝┢i┦┘hi┧ ┢i ki┩┣┟┠┕ ┞┖┢αkα ┛┯┦┫ απ┮ kα ┠┥┟┣┫┣┟┕ h┘┠k┨α

α┡┡┕ ┠α┟ ji π┟┥ π┦α┠k┟┠┕ ┞┖┢αkα ┮π┫┧ community building, risk

management, behavioural analysis,┠k┡, ┢i j┠┥π┮ ┣α i┘┣α┟ ┟┠α┣┮┧

┢i┡┡┥┣k┟┠α ┣α α┣α┡┕┚i┟ j┨┣┥┡┟┠┕ ┮┡α kα iπ┘πihα ┪┝l┟α┠┗┧ iπ┟┠┥┟┣┫┣┘α┧

k┝┧ ikα┟┦i┘α┧. ━π┟π┡┖┥┣, kα ┨π┮┡┥┟πα ┢┖┡┝ k┝┧ ikα┟┦i┘α┧ ┞α πα┦┥k┯┣┥┣kα┟

┣α α┣α┡┕┚┥┨┣ π┦┥j┫π┟┠┗ h┦┕j┝ iπ┘ k┫┣ ┞i┢┕k┫┣ α┨k┰┣, i┣┰ πα┦α┡┡┗┡α

k┥ ┕k┥┢┥ α┨k┮ π┥┨ ┞α α┣α┡┕┚i┟ ┫┧ Community Manager,┞α iπ┫┢┟jki┘ ┠α┟

┢┖┦┥┧ k┝┧ i┠πα┘hi┨j┝┧ k┫┣ ┨π┥┡┥┟π┫┣ ┢i┡┫┣ k┝┧ ┥┢αhα┧ (on the job

train).


11. ┐┌┊┈┊─┄〝Γ┌〝┇┇〝

Budget

━πi┟h┗ ┝ ikα┟┦i┘α ┠┕┣i┟ kα π┦┰kα k┝┧ ┚┗┢αkα┧ ji α┨k┮┣ k┥┣ k┥┢┖α ┠α┟ ji

j┨┣h┟αj┢┮ ┢i k┝┣ i┡┡i┟π┗ h┟α┞ij┟┢┮k┝kα ┠ilα┡α┘┫┣ ┛┟α π┡┝┦┫┢┖┣┝

h┟αh┟┠k┨α┠┗ h┟αl┘┢┝j┝, hi┣ i┣hi┩ikα┟ ┣α ┠αkα┣┗┢i┟ π┮┦┥┨┧ ji ┢┝

┢ik┦┗j┟┢α απ┥ki┡┖j┢αkα ┠α┟ ┢i ┨┪┝┡┮ ┦┘j┠┥ απ┥k┨┩┘α┧. ┏π┥┞ik┟┠┕, ┖┣α

α┦┩┟┠┮ π┥j┮ k┝┧ k┕┤┝┧ k┫┣ 1.500 i┨┦┰ /k┥ ┩┦┮┣┥, ┟j┮π┥jα ┠αkα┣i┢┝┢┖┣┥

┛┟α ┠┕┞i ┠┥┟┣┫┣┟┠┮ h┘┠k┨┥ (5 h┘┠k┨α) ┞α ┗kα┣ i┣hi┟┠k┟┠┮. 〝l┥┯, ┖kj┟ ┞α

h┟α┢┥┦l┫┞i┘ ┖┣α minimum ┠┮jk┥┧ α┣α h┘┠k┨┥ jk┥ ┢┖┛i┞┥┧ k┥┨ 1% k┫┣

i┛┛┦αl┫┣ k┫┣ πi┡┕k┫┣, jk┟┧ ┨π┝┦ij┘i┧ ┢α┧ α┣┕ ┢┗┣α.

┍i πi┦┟┮h┥┨┧ π┥┨ π┦α┛┢αk┥π┥┟┥i┘kα┟ πα┦┕┡┡┝┡α ┠┕π┥┟α j┨┢┢ik┥┩┗ ┢α┧ ji

π┥┡┡απ┡┖┧ h┦┕ji┟┧ ┚┡. ━┍┋〝, ┋α┦┥┨j┟┕ji┟┧ ji l┥┦i┟┧, Projects, Trade

Showcases, ┠k┡, ┘j┫┧ ┣α ┨π┕┦┩i┟ ┖┣α┧ hi┨ki┦┖┨┥┣ ┥┟┠┥┣┥┢┟┠┮ απ┥┞i┢αk┟┠┮

k┝┧ ikα┟┦i┘α┧, ┢┮┣┥ ┛┟α α┨k┖┧ k┟┧ jk┥┩i┨┢┖┣i┧ i┣┖┦┛i┟┧ jkα ┠┥┟┣┫┣┟┠┕

h┘┠k┨α - ┠┨┦┘┫┧ ┛┟α h┟αl┗┢┟j┝ ┠α┟ iπ┟π┡┖┥┣ π┦┥┚┥┡┗ – PR planning.

Timescale

┎┥ ┩┦┥┣┥h┟┕┛┦α┢┢α ┖┛┠i┟kα┟ jk┝┣ ┟i┦┕┦┩┝j┝ ┠α┟ jkαh┟α┠┗ iπ┘ki┨┤┝ k┫┣

jk┮┩┫┣ k┝┧ ikα┟┦i┘α┧, k┮j┥ ji ikα┟┦┟┠┮ iπ┘πih┥ (sales conversions,

revenues, expenses), α┡┡┕ ┮j┥ ┠α┟ jk┥ h┟αh┨┠k┨α┠┗ α┣αk┦┥l┥h┮k┝j┝ k┫┣

απ┥ki┡┖j┢┕k┫┣. 〝┣α k┦┘┢┝┣┥ ┞α ┛┘┣ikα┟ ┢┟α j┨┢πi┦αj┢αk┟┠┗ ┖┠┞ij┝ k┝┧

π┥┦i┘α┧ ┢α┧ jkα ┠┥┟┣┫┣┟┠┕ ┢┖jα, ┛┟α ┣α i┡┖┛┩┥┨┢i ji π┟┥ ┚α┞┢┮ ┥┟ π┦┕┤i┟┧

┢α┧ jk┖l┥┣kα┟ ┢i iπ┟k┨┩┘α. Μi α┨k┗ k┝ ┢┖┞┥h┥ jk┥ k┖┡┥┧ k┥┨ ┩┦┮┣┥┨ ┞α

i┘┢αjki ┟┠α┣┥┘ ┣α ┢ik┦┗j┥┨┢i k┝┣ ┠┥┟┣┫┣┟┠┗ ┢α┧ j┨┢π┦i┦┟l┥┦┕ ┠α┟

h┟┠k┯┫j┝ ┢i ┥┟┠┥┣┥┢┟┠┕ απ┥h┥k┟┠┥┯┧ ┮┦┥┨┧.

6 month action plan

Yearly Cost-base Analysis (CBA)


12. ┋〝┌〝┌┎Η┇〝

A] SOCIAL MEDIA PRISM, π┝γ┗: google images


B ] CONTENT CREATION & MEDIA PROCESS, π┝γ┗: google images


C] SOCIAL MEDIA SPHERE - LEVELS


13. 〞┄〞┆┄┊Γ┌〝Φ┄〝

Books & Journals

1. Eugene Agichtein , Eric Brill , Susan Dumais , Robert Ragno, Learning user interaction models for predicting web search

result preferences, Proceedings of the 29th annual

international ACM SIGIR conference on Research and

development in information retrieval, August 06-11, 2006, Seattle, Washington, USA

2. Kamal Ali , Mark Scarr, Robust methodologies for modeling

web click distributions, Proceedings of the 16th international

conference on World Wide Web, May 08-12, 2007, Banff,

Alberta, Canada

3. Chris Anderson, The Long Tail: Why the Future of Business Is

Selling Less of More, Hyperion, 2006

4. Y. Attali and J. Burstein. Automated essay scoring with e-rater v. 2. Journal of Technology, Learning, and Assessment, 4(3),

February 2006.

5. Jill Burstein , Karen Kukich , Susanne Wolff , Chi Lu , Martin

Chodorow , Lisa Braden-Harder , Mary Dee Harris, Automated scoring using a hybrid feature identification technique,

Proceedings of the 17th international conference on

Computational linguistics, August 10-14, 1998, Montreal, Quebec, Canada ]

6. Jill Burstein , Magdalena Wolska, Toward evaluation of writing style: finding overly repetitive word use in student essays,

Proceedings of the tenth conference on European chapter of

the Association for Computational Linguistics, April 12-17, 2003, Budapest, Hungary

7. Christopher S. Campbell , Paul P. Maglio , Alex Cozzi , Byron Dom, Expertise identification using email communications,

Proceedings of the twelfth international conference on

Information and knowledge management, November 03-08, 2003, New Orleans, LA, USA

8. Martin Chodorow , Claudia Leacock, An unsupervised method for detecting grammatical errors, Proceedings of the first

conference on North American chapter of the Association for

Computational Linguistics, p.140-147, April 29-May 04, 2000, Seattle, Washington

http://dl.acm.org/citation.cfm?id=1148175&CFID=330595274&CFTOKEN=11214182


































9. M. Collins and Y. Singer. Unsupervised models for named entity classification. In Natural Language Processing and Very

Large Corpora, 1999.

10. Byron Dom , Iris Eiron , Alex Cozzi , Yi Zhang, Graph-based

ranking algorithms for e-mail expertise analysis, Proceedings

of the 8th ACM SIGMOD workshop on Research issues in data mining and knowledge discovery, June 13-13, 2003, San

Diego, California

11. Danyel Fisher , Marc Smith , Howard T. Welser, You Are Who

You Talk To: Detecting Roles in Usenet Newsgroups,

Proceedings of the 39th Annual Hawaii International Conference on System Sciences, p.59.2, January 04-07, 2006

12. Jerome H. Friedman, Stochastic gradient boosting, Computational Statistics & Data Analysis, v.38 n.4, p.367-378,

28 February 2002

13. R. Guha , Ravi Kumar , Prabhakar Raghavan , Andrew

Tomkins, Propagation of trust and distrust, Proceedings of the

13th international conference on World Wide Web, May 17-20, 2004, New York, NY, USA

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33. http://books.google.gr/books?hl=el&lr=&id=DVicH8gBq6EC&

oi=fnd&pg=PR5&dq=social+media&ots=S_3_KbNBob&sig=t0CaMcmMHkGg6M_tq3p0UTCGkew&redir_esc=y#v=onepage&q=

social%20media&f=false

(Accessed 22/5/2013)

34. http://books.google.gr/books?id=DVicH8gBq6EC&printsec=frontcover&hl=el#v=onepage&q&f=false


35. http://books.google.gr/books?hl=el&lr=&id=ZV-GPw5BYq0C&oi=fnd&pg=PA21&dq=social+media&ots=xpQIxy

9Ipg&sig=UTYB4rZUpbL1EJCn7oOoYeH1CVg&redir_esc=y#v=

onepage&q=social%20media&f=false


36. http://link.springer.com/chapter/10.1007/978-3-642-23808-6_2#page-1


37. http://books.google.gr/books?hl=el&lr=&id=chd3yfExXMEC&

oi=fnd&pg=PR4&dq=social+media&ots=u5N8u2C3Q0&sig=SliYlTGz3fHLCDff-kA_toKVqgM&redir_esc=y









http://books.google.gr/books?hl=el&lr=&id=DVicH8gBq6EC&oi=fnd&pg=PR5&dq=social+media&ots=S_3_KbNBob&sig=t0CaMcmMHkGg6M_tq3p0UTCGkew&redir_esc=y#v=onepage&q=social%20media&f=false




http://books.google.gr/books?id=DVicH8gBq6EC&printsec=frontcover&hl=el#v=onepage&q&f=false

http://books.google.gr/books?id=DVicH8gBq6EC&printsec=frontcover&hl=el#v=onepage&q&f=false

http://books.google.gr/books?hl=el&lr=&id=ZV-GPw5BYq0C&oi=fnd&pg=PA21&dq=social+media&ots=xpQIxy9Ipg&sig=UTYB4rZUpbL1EJCn7oOoYeH1CVg&redir_esc=y#v=onepage&q=social%20media&f=false




http://link.springer.com/chapter/10.1007/978-3-642-23808-6_2#page-1

http://link.springer.com/chapter/10.1007/978-3-642-23808-6_2#page-1

http://books.google.gr/books?hl=el&lr=&id=chd3yfExXMEC&oi=fnd&pg=PR4&dq=social+media&ots=u5N8u2C3Q0&sig=SliYlTGz3fHLCDff-kA_toKVqgM&redir_esc=y



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