social media marketing que? iniciador asturias 2010
DESCRIPTION
Presentacion en espanol sobre temas de marketing en las redes sociales (social media marketing) para Iniciador Asturias Mayo 2010 http://iniciador.com/asturias/ This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Spanish, for the Gijon, Asturias event Iniciador Asturias http://iniciador.com/asturias/ For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.netTRANSCRIPT
![Page 1: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/1.jpg)
social
QUE marketing
media
?massimo burgio global search interactive / sempo iniciador asturias xixon 20 mayo 2010
?
![Page 2: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/2.jpg)
ya no existen consumidores pasivos! cada consumidor también es usuario, productor y participa en comunidades también hay súper-usuarios con súper-poderes: los e-fluencers!
el poder de los usuarios
![Page 3: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/3.jpg)
online practices and technologies that users adopt to share content, feelings, opinions, experiences,
and the same media. “wikipedia”
”social media isn't about big networks like facebook or myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
social media
one step beyond: que es social media
![Page 4: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/4.jpg)
”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
”people helping people finding stuff" “chris sherman, searchengineland / SMX”
social media
one step beyond: que es social media
![Page 5: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/5.jpg)
step 1: escuchar nuevas formas de marketing intelligence
![Page 6: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/6.jpg)
step 2: participar nuevas clases de herramientas de marketing
![Page 7: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/7.jpg)
la necesidad de cambiar paradigma
![Page 8: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/8.jpg)
nuevas 4P del marketing en redes sociales
![Page 9: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/9.jpg)
4Ps DON’T para el marketing social
![Page 10: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/10.jpg)
![Page 11: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/11.jpg)
social media marketing: facebook que?
![Page 12: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/12.jpg)
source: briansolis.com theconversationprism.com
social media marketing: facebook what?
![Page 13: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/13.jpg)
estrategias social media: por objectivos
![Page 14: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/14.jpg)
source: cmo.com
social media performance por canales
![Page 15: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/15.jpg)
social media performance por canales
![Page 16: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/16.jpg)
social media performance por canales
![Page 17: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/17.jpg)
source: cmo.com
social media performance por canales
![Page 18: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/18.jpg)
social media planning: tiempo y recursos
![Page 19: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/19.jpg)
preguntar siempre a vuestros usuarios
donde? ej. cual es vuestro network preferido? leeis blogs? vais a la web desde casa, vuestros despachos o desde el movil?
que? ej. haceis uso de RSS? que servicios online necesitais desde nuestra web? que applicacion facebook os pudiera ser util? sois interesadod en aplicaciones iPhone?
como? ej. nos pasais feedback sobre nuestra web (producto, servicio)? como podemos amejorar la performance de nuestro call center?
![Page 20: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/20.jpg)
(acuerdar que) it’s all about the users, but it’s also all about the brand!
clientes + prospects vuestro mercado target
empleados + acionistas vuestra “business family”
proveedores + partners de negocio vuestro “ecosystema” de negocio
competidores no teneis que preguntarle… =)
preguntar siempre a vuestros usuarios
![Page 21: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/21.jpg)
find your own social way
the best solution for your business?
![Page 22: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/22.jpg)
detox clinic SEO
+
social media optimization in 12 steps
![Page 23: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/23.jpg)
+ SEO DETOX clinic a 12-step program
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags
4 - an image is worth more than 100 words
5 - a video is worth more than 100 images
6 - flash is good (if well optimized)
8 - share what you know (social search)
9 - share what you like (social bookmarking)
10 - other people’s content is good too (embed)
11 - do not buy links, generate them
12 - ranking on Technorati is good as ranking on Google
7 - share what you own (RSS)
![Page 24: Social Media Marketing Que? Iniciador Asturias 2010](https://reader036.vdocuments.pub/reader036/viewer/2022081715/5404b3918d7f72a6768b483a/html5/thumbnails/24.jpg)
gracias! massimo burgio global search interactive / sempo
globalsearchinteractive.net [email protected]
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio