social media mini-sites
DESCRIPTION
Social Media websites offer huge opportunities to businesses and should be leveraged, but knowing how to leverage these sites is often left underdone. Facebook is not the only Social Media site out there. Learn how to leverage the top Social Media sites to create Social Media Mini-Sties without feeling swamped by the new responsibility of maintaining multiple profiles. Chris Hogan will explain the best Social Media sites to be involved in (today), expert tools, tips and tricks and how to interlink these profiles for a better overall Social Media performance.TRANSCRIPT
PRESENTED MARCH 1, 2011, GOLD COAST
1Wednesday, 2 March 2011
3Wednesday, 2 March 2011
Social Marketing utilises online distribution channels to reach our customers in a timely, relevant, personal and... cost-effective manner.
4Wednesday, 2 March 2011
2010 SMM Industry reportBenefits: 85% Generating exposure
5Wednesday, 2 March 2011
Why Utilise Social Media?To nurture relationships. Grow business
6Wednesday, 2 March 2011
I Want to be Your Friend
Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they "friend" or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others.
A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
7Wednesday, 2 March 2011
The study also found that Internet users now expect businesses to have "some digital face - whether it's on FB or Twitter," otherwise the opinion may be that they are "not really with it or in tune with the new ways to communicate with customers."
You’re not really with it. Or are you?
A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
8Wednesday, 2 March 2011
Why Are We Here?To understand the Social Media tools so we can better develop our strategies.
blog
9Wednesday, 2 March 2011
Strategy?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”
10Wednesday, 2 March 2011
Lucky Door Prize...1 Free Strategy Meeting. Drawn at the end of the night.
11Wednesday, 2 March 2011
Understanding these tools will help us exclude the tools we don’t need.
YourWebsite
blog
12Wednesday, 2 March 2011
Australians spend more time on Facebook (average 7 hours 19 minutes per month) than the US and Italy.
ESTIMATED
9,775,100 PEOPLEWHO LIVE IN AUSTRALIA
13Wednesday, 2 March 2011
Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”
14Wednesday, 2 March 2011
Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”
15Wednesday, 2 March 2011
Welcome tab should direct Facebookers to firstly like you and encourage other activity
Welcome Tab& Profile Pic
16Wednesday, 2 March 2011
Encourage the Like and build your connections
Welcome Tab& Profile Pic
17Wednesday, 2 March 2011
Building relationships is all about getting the Like. Targeting friends first, when appropriate.
Welcome Tab& Profile Pic
‘Likes’ &Friends
18Wednesday, 2 March 2011
About your company, Link to your website etc.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
19Wednesday, 2 March 2011
House Rules tab. Know your legal risks.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
20Wednesday, 2 March 2011
Ensure you understand the Facebook T&Cshttp://www.facebook.com/promotions_guidelines.php
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
21Wednesday, 2 March 2011
Then...Develop your own app or use this one:http://www.facebook.com/wildfireinteractive
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
22Wednesday, 2 March 2011Campaign formats include sweepstakes, coupons, quizzes, contests, group coupons, virtual gifts, trivia, sign-up form and more.
Access Real-time Analytics & Powerful InsightsDownload your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information.
You can create your own store on Facebook or plug in products from your existing shopping cart.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
23Wednesday, 2 March 2011
http://www.facebook.com/payvment
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
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http://www.facebook.com/payvment
25Wednesday, 2 March 2011
Leverage your other Social Media sites and profiles
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
26Wednesday, 2 March 2011
Entertain, Educate and Promote Views, Shares & Likes
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
27Wednesday, 2 March 2011
Write once, publish across multiple networks
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog Tab
28Wednesday, 2 March 2011
Blog Tab, Imported from your existing website / blog
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog Tab
29Wednesday, 2 March 2011
Create your own. Import content from your website. Run your own contest.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
30Wednesday, 2 March 2011
Example of Importing Products from an Existing Shopping Cart.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
31Wednesday, 2 March 2011
Register your place(s) of business using your mobile GPS and Facebook App.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
32Wednesday, 2 March 2011
Register your place(s) of business using your mobile GPS and Facebook App.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
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Others find it, Check-In and Friends Notice.
34Wednesday, 2 March 2011
Leverage connections, whatever the Social Network.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
35Wednesday, 2 March 2011
Invite Friends, Fans and request they share.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
36Wednesday, 2 March 2011
Offline Likes... Likify.net
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
37Wednesday, 2 March 2011
Great for use in Out Of Home advertising and Print Media advertising
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
38Wednesday, 2 March 2011
Getting insights into who’s following you is simple
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
GetInsights
39Wednesday, 2 March 2011
User Demographics, Activity, Media Consumption etc.All part of the Facebook Insights for pages.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
GetInsights
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Another piece of the puzzle. Can assist with connecting each Social Media Site. But must be managed.
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Twitter Stats
Although Twitter accounts in Australia lag far behind Facebook, there has been a big rise in Twitter usage:There are approximately 2.5M twitter accounts in Australia although only 16% of twitter users are aged under 24 years old [2]Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year [1]14 percent ‘followed’ companies or organizations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008) [1]The majority of accounts are in NSW (over 35%), seconded by Victoria (27%) [3]
42Wednesday, 2 March 2011[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/
Decrease your work load. Auto post from Facebook.www.facebook.com/twitter
Auto Postsfrom Facebook
43Wednesday, 2 March 2011
Make your bio real human. Nothing to serious please.
Auto Postsfrom Facebook
GoodBio
44Wednesday, 2 March 2011
Desktop Tools for Day-to-Day Management.Tweetdeck, Hootsuite
Auto Postsfrom Facebook
GoodBio
TweetDeck
45Wednesday, 2 March 2011
All capable from your mobile. Which is mostly what people like to know... “What are you doing now?”
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
46Wednesday, 2 March 2011
How many times to you see people walking down the street with their mobile in hand? They could be connected to you, NOW.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
47Wednesday, 2 March 2011
Managing your reputation is seriously important. SocialOomph can assist by sending you emails.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
48Wednesday, 2 March 2011
FREE & Pro Versions available. Email Notifications, Scheduled Tweets, Track Keywords etc.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
49Wednesday, 2 March 2011
Every time you follow somebody they get a brief advert for your business as an email notification.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
50Wednesday, 2 March 2011
Be Consistent. Tell them more about you.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
BrandedBackground
51Wednesday, 2 March 2011
Notice the number of Tweets, Following and Followers.The more you tweet & follow, the more follow you.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
BrandedBackground
52Wednesday, 2 March 2011
LinkedIn: Facebook for Professionals.January 2011 – 1m+ members in Australia
53Wednesday, 2 March 2011
Personal Profiles = Online CV
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No Beach Photos Here Please :) But Keep It Friendly :)
ProfilePhoto
55Wednesday, 2 March 2011
Complete your profile. Half baked looks lazy and trust me - people notice.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
56Wednesday, 2 March 2011
Connect by (Inviting your email contacts). Connect via searching LinkedIn.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
57Wednesday, 2 March 2011
New Business Etiquette... Connect In Person.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
58Wednesday, 2 March 2011
Company Pages Complete Your Story.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
59Wednesday, 2 March 2011
Company Pages Complete Your LinkedIn Story.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
60Wednesday, 2 March 2011
Facebook / Twitter auto posts, help you to be part of the buzz, and maximise reach.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
Updates
61Wednesday, 2 March 2011
Join a group or create a group.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
62Wednesday, 2 March 2011
Start a Discussion & Become a Key Person of Influence.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
63Wednesday, 2 March 2011
Spread the word into your network.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
64Wednesday, 2 March 2011
If it’s already being written on your blog. It’s easy to import & improves your profile.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
65Wednesday, 2 March 2011
Contributing to other peoples growth is key in becoming a Key Person of Influence.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
66Wednesday, 2 March 2011
PowerPoints, PDFs, Photographs, Portfolio, Video. Another Social Mini-Site.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
67Wednesday, 2 March 2011
Promote Events from your page and within groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
68Wednesday, 2 March 2011
Promote Events from your Page and within Groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
69Wednesday, 2 March 2011
Promote Events from your Page and within Groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
70Wednesday, 2 March 2011
Facebook is the most popular social networking site accessed via a mobile (92%), followed by YouTube and Twitter (18%) [2]
71Wednesday, 2 March 2011[1] http://en.wikipedia.org/wiki/YouTube[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[3] http://www.youtube.com/t/fact_sheet[4] http://www.viralblog.com/research/youtube-statistics
Create your own channel: YouTube.com/user/yourname
YourChannel
72Wednesday, 2 March 2011
Company intro assists with being found as well as being watched.
YourChannel
CompanyIntro
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Brand your channel.
YourChannel
CompanyIntro
BrandedBackground
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Brand your channel.
YourChannel
CompanyIntro
BrandedBackground
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Get shooting :)
YourChannel
CompanyIntro
BrandedBackground
Videos
76Wednesday, 2 March 2011
Get shooting :) Most of us have a video camera in our pocket right now.
YourChannel
CompanyIntro
BrandedBackground
Videos
77Wednesday, 2 March 2011
Ideas: Product Reviews
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
78Wednesday, 2 March 2011
And you don’t have to produce them. Get your suppliers to produce them and you brand and post them.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
79Wednesday, 2 March 2011
Ideas: Create videos of your portfolio
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
80Wednesday, 2 March 2011
Search for idea’s on YouTube.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
81Wednesday, 2 March 2011
Interview your customers and get their video testimonial / case study.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
82Wednesday, 2 March 2011
Animate still images with ease.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
83Wednesday, 2 March 2011
Animoto.com
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
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Sharing is caring and key to becoming a Key Person (Company) of Influence.
86Wednesday, 2 March 2011
If you’ve got some lying around. They’re not doing a lot of good on your hard drive.
PowerpointPresentations
87Wednesday, 2 March 2011
PDF Catalogues, Sales & Media Kits. Another way to share them and simply plug slide share into your social sites.
PowerpointPresentations
PDFViewer
88Wednesday, 2 March 2011
Ideas: Display your portfolio here.
PowerpointPresentations
PDFViewer
Portfolio
89Wednesday, 2 March 2011
Ideas: Photo galleries.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
90Wednesday, 2 March 2011
Ideas: Videos can be embedded in powerpoint presentations as well you know? Leverage content already produced.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
91Wednesday, 2 March 2011
Upgrade your membership and you can customise your channel.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
92Wednesday, 2 March 2011
Upgrade your membership and you can customise your channel.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
93Wednesday, 2 March 2011
Different memberships offer different options.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
94Wednesday, 2 March 2011
Custom headers, colours, no ads, etc
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
95Wednesday, 2 March 2011
Leverage this space. If you’ve already got content here... have international meetings.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
96Wednesday, 2 March 2011
Leverage this space. If you’ve already got content here... have international meetings.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
97Wednesday, 2 March 2011
Most of us have one of these already. It’s time to leverage our efforts and share across our networks.
blog
98Wednesday, 2 March 2011
Write new content and be consistent about how often you release content.
blog
New & ConsistentContent
blog
99Wednesday, 2 March 2011
Encouraging comments is another way to be social.
blog
New & ConsistentContent
blog
EncourageComments
blog
100Wednesday, 2 March 2011
What now?Develop a strategy.
101Wednesday, 2 March 2011
What’s In a Strategy, Again?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”
102Wednesday, 2 March 2011
YourWebsite
Tweet Text+ Pics + Links
Auto Postsfrom Facebook
Follow People+ Organisations+ Competitors
TrackContent
TweetDeck
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
Insights
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
New & ConsistentContent
EncourageComments
blog
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
103Wednesday, 2 March 2011
Manage your reputationSelect tools which will maximise productivity, and prevent you from having to put out fires due to your lack of response
104Wednesday, 2 March 2011
Reputation ToolsLow cost & no cost: SocialOomph, Google Alerts, Technorati Watchlists
105Wednesday, 2 March 2011
Consumer & Producer ToolsTweetmag For Ipad, Twitterrific, Facebook & LinkedIn Apps for iPhones.
106Wednesday, 2 March 2011
Consumer ToolsPeople that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
107Wednesday, 2 March 2011
How do you look when you’re not using Social Media?
108Wednesday, 2 March 2011
Social Media Marketing is not replacement marketing But it would be a mistake to disregard it entirely. Make it part of your marketing mix.
109Wednesday, 2 March 2011
Thank You. Questions?Presentation will be available via Slideshare.net later this week. You will be contacted via email.
110Wednesday, 2 March 2011
Further ReadingSix Pixels Of Seperation: twistimage.com/book/Follow us on Facebook: facebook.com/memedia
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