Reference

Society for Scholarly Publishing May 31st, 2012

Social Media on your platform Susan Dunavan, Atypon

the platform provider perspective

•  Social login

•  Social sharing

simple registration

multi-step registration

link social accounts

the promise of social login:

•  registration = a couple of clicks

•  more user data

What’s in it for the publisher?

•  lowers the threshold to registration

•  so you know more about the user

encouraging registration

What’s in it for the end-user?

•  Not another password…

•  Easier to log in (esp. on mobile)

•  Easier to use profile features

•  Connect with communities

•  Personalized experiences

Data use policies

•  Use data to improve user experience

•  Cannot store it (can cache it)

•  Cannot transfer, cannot sell

•  http://developers.facebook.com/policy/

leveraging networks

•  Suggested content

•  Contextual messaging

•  Social sharing (including annotations to your groups)

social plugins

•  Like, share, comment on content

•  See recent activity or recommendations from your community

What’s in it for the publisher?

•  Users get to content of interest more quickly

•  Draw other potential users in

What’s in it for the end-user?

•  Users get to content of interest more quickly

•  Engage with communities and curate identities

Things to think about…

•  Choice: which social networks to support?

•  Security: must strongly authenticate user before binding

Privacy issues

•  Shifting privacy management protocols

•  Security risks

•  Shifting policies towards data storage and sharing

Reference

sdunavan@atypon.com

Susan Dunavan, Atypon