social media para pymes (gamlp deck)
DESCRIPTION
Social Media Marketing deck for PyMES at Gobernación de La Paz at BoliviaTRANSCRIPT
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Redes SocialesPyMEs Posicionar marca
relacionando clientes, promoviendo productos y formando comunidades
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1
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1 2
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1 23
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1 23 4
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1 23 4Modelo de Negocios
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altamente adictivoAlerta!
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1
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Bloguero, escritor, entusiasta, empresario...
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Comercio Electrónico
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2
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Le sigo
DM
@intibol @sallywww.twitter.com/intibol www.twitter.com/sally
@intibolPor renovación de temporada, liquidamos muebles para oficina www.inti.bo/liquid
@intibolPor razones de seguridad solo atenderemos en oficinas de la zona sur
@intibolPor renovación de temporada, liquidamos muebles para oficina www.inti.bo/liquid
@sallyAmigos @intibol estoy interesada en el escritorio AB445
@usfornitureNuevos diseños de muebles, a la venta para toda latinoamerica
@jackHola @sally que tal, quieres salir esta noche? por favor :)
@intibolGracias a @sally @jack @zero por seguir nuestra campaña, son los ganadores de nuestro concurso
Mención @intibolGracias a @sally @jack @zero por seguir nuestra campaña, son los ganadores de nuestro concurso
140
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2 Twittear una frase
3 Seguir a alguien
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3
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6 grados de separación
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PerfilesPara personas
Tienen amigos
Videos, fotos, Status, Notas, etc.
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Perfiles
Páginas
Para personas
Para empresas, marcas, celebridades
Tienen fans
Videos, fotos, Status, blog, etc.
Videos, fotos, Status, Notas, etc.
Tienen amigos
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2 Buscar un contacto
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3 Crear una página
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4 Adicionar un post
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5 Crear un evento
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Eventos
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3 Crear una página
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4
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Costos Ingresos
Recursos
ActividadesAlianzas Producto Relación Clientes
Canal
A quien voy a vender (1)
Que voy a vender (1)
A quien voy a vender (2)Que voy a
vender (2)
Que relacion quiero conseguir
(1)
Que relacion quiero conseguir
(2)
Como entrego mi producto (1)
Como entrego mi producto (2)
Cuanto voy a ganar
De que voy a ganar
Actividades prioritarias
Recursos prioritarios
Alianzas
Cuanto voy a gastar
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1 Trabajar en el modelo de negocio
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Marketing
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Establecer metas
#1
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#2
Oir
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Aprender de nuestra audiencia¿Quien/Donde están ellos?
¿Cuales son sus personalidades?¿Que esperan de nuestro servicio?
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Construir#3
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Estudiar posibles canales
¡Hay m
uchos
!
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Usamos nuestros canales...para atender y manejar el tráfico
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4. Engage Atender#4
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Participar
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Ser Transparente
...conocerán nuestro lado humano
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Connect
Be the conduit between your
audience and valuable,
relevant content and
resources !
…and NEVER SPAM! ...pero nunca ser SPAM
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Resumen
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En un mundo interconectado, el poder lo tiene quien es capaz de lograr mejor conectividad“Dov
Seidman
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Gracias :)
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Eddy D. Sánchez
La Paz 19.26unitTECNOLOGY MANAGEMENT
@eddysan
EddySanchezSalas
eddy.d.sanchez