social media policy - smw milan
DESCRIPTION
La presentazione fatta durante il panel "La moderazione dei contenuti: Social Media Policy, aspetti legali e scenari pratici in azienda"TRANSCRIPT
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SOCIAL MEDIA POLICYCosa sono e come funzionano
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LE AZIENDE SONO SOCIAL
Coordinamento e serietà
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LE AZIENDE SONO SOCIAL
Coordinamento e serietà
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NON “SE” MA “QUANDO”
Un SM Manager si appresta a cogliere delle opportunità
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NON “SE” MA “QUANDO”
Un SM Manager si appresta a cogliere delle opportunità
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SCRIVIAMO UNA POLICY!
la pacata reazione dei colleghi
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SCRIVIAMO UNA POLICY!
la pacata reazione dei colleghi
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DOPOTUTTO È SEMPLICE!
Un lavoro più rilassante rispetto alla scrittura delle SM Polciy
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DOPOTUTTO È SEMPLICE!
Un lavoro più rilassante rispetto alla scrittura delle SM Polciy
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FORSE NO
Kick off di scrittura di una SM Policy
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FORSE NO
Kick off di scrittura di una SM Policy
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COS’È UNA POLICY?
Un documento per
lavorare meglio
Uno strumento per tutelare i dipendenti
Una risorsa per
proteggere l’impresa
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COS’È UNA POLICY?
Un documento per
lavorare meglio
Uno strumento per tutelare i dipendenti
Una risorsa per
proteggere l’impresa
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COS’È UNA POLICY?
Un documento per
lavorare meglio
Uno strumento per tutelare i dipendenti
Una risorsa per
proteggere l’impresa
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COS’È UNA POLICY?
Un documento per
lavorare meglio
Uno strumento per tutelare i dipendenti
Una risorsa per
proteggere l’impresa
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CARATTERISTICHE
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CARATTERISTICHE
contestuale
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CARATTERISTICHE
contestuale concreta
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CARATTERISTICHE
contestuale concreta spiega perché serve
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CARATTERISTICHE
contestuale obiettivi chiariconcreta spiega perché serve
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CARATTERISTICHE
contestuale obiettivi chiariconcreta
leggibile
spiega perché serve
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CARATTERISTICHE
contestuale obiettivi chiari
prescrittiva
concreta
leggibile
spiega perché serve
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CARATTERISTICHE
contestuale obiettivi chiari
prescrittiva enforcement
concreta
leggibile
spiega perché serve
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CARATTERISTICHE
contestuale obiettivi chiari
prescrittiva enforcement
concreta
sanzionaleggibile
spiega perché serve
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NON SONO POLICY
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NON SONO POLICY
guidelines
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NON SONO POLICY
guidelines cose copiate
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NON SONO POLICY
guidelines cose copiate documenti stranieri
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NON SONO POLICY
guidelines l’Iliadecose copiate documenti stranieri
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NON SONO POLICY
guidelines l’Iliadecose copiate
scritta da solo
documenti stranieri
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NON SONO POLICY
guidelines l’Iliade
senza legal
cose copiate
scritta da solo
documenti stranieri
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NON SONO POLICY
guidelines l’Iliade
senza legal cose inutili
cose copiate
scritta da solo
documenti stranieri
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NON SONO POLICY
guidelines l’Iliade
senza legal cose inutili
cose copiate
proposte astrattescritta da solo
documenti stranieri
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TIPI DI POLICY
Esterne Interne - alto livello Interne - uso diretto
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TIPI DI POLICY
Esterne Interne - alto livello Interne - uso diretto
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TIPI DI POLICY
Esterne Interne - alto livello Interne - uso diretto
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TIPI DI POLICY
Esterne Interne - alto livello Interne - uso diretto
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HANNO UNA POLICY
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HANNO UNA POLICY
davvero
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HANNO UNA POLICY
davvero crede di averla
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LE IMMAGINI USATEPhoto by minifig - http://flic.kr/p/5RBPNF Photo by Think Defence - http://flic.kr/p/coiu1C Photo by Marie. L. - http://flic.kr/p/dYxgBz Photo by pasukaru76 - http://flic.kr/p/87A6aK Photo by lukey dargons - http://flic.kr/p/3tvGx9 Photo by chooyutshing - http://flic.kr/p/6yMiqL Photo by dddaag - http://flic.kr/p/dckQfk Photo by Ksayer1 - http://flic.kr/p/9yaos5 Photo by jon|k - http://flic.kr/p/3WAaR Photo by Intrepidteacher - http://flic.kr/p/9p426S Photo by cliff1066™ - http://flic.kr/p/5Mf7xA Photo by clocker - http://flic.kr/p/4V1fbD Photo by freefotouk - http://flic.kr/p/4kV4bM Photo by Sandeep Menon Photography - http://flic.kr/p/8ae3sN Photo by Silver Bromide - http://flic.kr/p/5qERk Photo by Moyan_Brenn - http://flic.kr/p/9UViMr Photo by hans s - http://flic.kr/p/3mUZv7 Photo by Jason A. Howie - http://flic.kr/p/e5wZ3t Photo by FeatheredTar - http://flic.kr/p/4vtG3Y Photo by freefotouk - http://flic.kr/p/4kV3C4
Photo by nicole.pierce.photography ♥ - http://flic.kr/p/9noUV6
Photo by Miguel Ramirez - http://flic.kr/p/sTwLQ Photo by loop_oh - http://flic.kr/p/65Yy7k Photo by Editor B - http://flic.kr/p/gg5Ts Photo by Sam Howzit - http://flic.kr/p/7XVhFp Photo by wizzer2801 - http://flic.kr/p/btR5L4 Photo by Brett Kiger - http://flic.kr/p/anbU7w Photo by alkimista85 - http://flic.kr/p/5fCLpU Photo by slworking2 - http://flic.kr/p/4o4c2b
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THANK YOU