social media presentatie 31 mei kngf 2010
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social mediaworkshop/inspiratiesessie
KNGF - 31 mei 2010
“LinkedIn, Twitter, Facebook, YouTube en Hyves: miljoenen mensen zijn virtueel met elkaar verbonden. We leven in een open en onbegrensde wereld van samenwerking, creativiteit en communicatie. De macht over de markt verschuift van bedrijven naar deze sociale netwerken. Bedrijven verliezen de
binding met klant en medewerker. Binnen deze organisaties moet dan ook een omslag gaan plaatsvinden: van gesloten, hiërarchisch en onpersoonlijk naar open, authentiek en verbonden.
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ik ben ronnie overgoor
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media ondernemer
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actief in nieuwe media sinds 1990
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nieuwe mediain 1996
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drie overdenkingenvooraf.
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1de tweedelingtechnologie pessimisten en
technologie optimisten(los van leeftijd overigens)
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optimisme/pessimisme? realisme.
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2geen tijd ...
voor al dat social internet mobiel gedoe...
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maar wel voor..
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maar wel voor..
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maar wel voor..
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maar wel voor..
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maar wel voor..
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maar wel voor..
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tijd? prioriteiten.
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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3privé
en internet
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zakelijken internet
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zakelijken internet
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zakelijken internet
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privé vs zakelijk? gelijkwaardig.
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did you know?
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en dit is allemaalheel gewoon
voor..
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een nieuwe generatiewerknemers, collega’s, klanten
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en that’s it..
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apps/tel/chat/video/school/www/muziek/...
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en als ze nog tv kijken..
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en deze generatiegaat werken..
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netwerken
vs
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werkplek
vs
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hyves
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carrière
vs
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en hun broekzak heet
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ze weten niet alles,maar ze weten wel alles
te vinden
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nr. 2 zoekmachine24 uur video per minuut
beginnen geld te makenvia ps3 / internet tv
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en alles gratis..
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q4 2009omzet 6.67 miljard
4.4 miljard adwords2 miljard adsense (partnersites)
53% van buiten VSwinst 1.97 miljard
you tube / mobile strategische groei
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privacy monster?
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een nieuwe generatiewerknemers, collega’s, klanten
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in hun wereld werkt‘teveel geld verdienen over de rug van
klanten met een oneerlijk verhaalten koste van alles’
niet meer..
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dus staan businessmodellenvan grote merken
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de geloofwaardigheidvan grote mannen
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en het bestaansrechtvan oude ‘instituten’
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onder druk.
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authenticiteit, transparantieeerlijkheid en delen
zijn de instrumenten van vandaagMonday, May 31, 2010
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business wordt social.
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e-commerce is al social.
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Monday, May 31, 2010
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70% content amazon is social.
anderen kochten... / reviews
Monday, May 31, 2010
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wom / mond tot mondwie vertrouw je?
Monday, May 31, 2010
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betaaldienst, tv kijken, mobielanderen kijken... / reviews
Monday, May 31, 2010
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Monday, May 31, 2010
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Monday, May 31, 2010
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hyvers
hyves
scholen
Monday, May 31, 2010
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leads, contact, dicussiesnetwerk, personeel?
Monday, May 31, 2010
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is je eigen linkedin profiel belangrijk?
Monday, May 31, 2010
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google social media
Monday, May 31, 2010
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Monday, May 31, 2010
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Monday, May 31, 2010
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Monday, May 31, 2010
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Monday, May 31, 2010
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waarom linkedin?
Monday, May 31, 2010
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waarom linkedin?
Monday, May 31, 2010
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waarom linkedin?
Monday, May 31, 2010
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waarom linkedin?
Monday, May 31, 2010
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waarom linkedin?
Monday, May 31, 2010
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slideshare.net/ronnieovergoor
Monday, May 31, 2010
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flickr.com
Monday, May 31, 2010
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Twitter is een koffietafel, stamkroeg, babbelbox, praat-bij-het-koffieautomaat, communicatieleerschool, laboratorium, bibliotheek, netwerk, beeldvormer, anderen-blij-maker en een leadgenerator voor anderen en voor uzelf.
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Monday, May 31, 2010
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real time nieuws
Monday, May 31, 2010
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waar wordt verder over gepraat?
Monday, May 31, 2010
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140, R, DM, RT, #
Monday, May 31, 2010
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op twitter:ondernemers
marcom / internet / mediapolitici
journalisten (!)bn-ers
sportersMonday, May 31, 2010
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twitter voor mij:bereik
kennis/informatie/hulpcommunicatie kanaal
leuk
Monday, May 31, 2010
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is ‘social’ makkelijk?vakgebied / expertise
interessant / authentiekleuk om te communiceren
passiegeen ‘platte verkoop’
‘worth sharing’Monday, May 31, 2010
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hoe houd je alles bij?
Monday, May 31, 2010
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afsluitend...
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kan ‘t anders?lees: leuker en beter
Monday, May 31, 2010
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business wordt ‘social’marketing wordt ‘social’
pr wordt ‘social’communicatie wordt ‘social’
media wordt ‘social’tv kijken wordt ‘social’... wordt social, maar..
Monday, May 31, 2010
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bedenk jezelf...
Monday, May 31, 2010
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tis nog net zo ‘social’ als altijd..
Monday, May 31, 2010
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maar dan anders.
Monday, May 31, 2010