social media presentation
DESCRIPTION
use of social media for real estate agentsTRANSCRIPT
Stage #1
Create accounts on:• Facebook• LinkedIN• Twitter• YouTube
…and others
Stage #2
Build your “community”ANDShow people who you are; brand yourself.
-be real-be informative-offer value-join groups-create groups
Being Yourself:
• Interests• Causes• Post Video• Photos of your family and what you do• Link your listings
Join and create groups
Pages that I’m a fan of….
By being a “fan” I’m able to keep up with what that business is posting.
-It reflects my support
-It shows who I am
Countlessapplications for Realtors
Stage #3
Joining the conversation….
”comments”*likesStart by being
reactive and transform to an active role
What do I say?
• Ask a question on your wall
• Catch up privately via a message
• Post a link from a news source
• Post what you are doing • Give Answers• Keep in touch
Stage #4
Creating your “PAGE” = Facebook website• Finding your voice • Introduce relevant information your “community” seeks
~Give VALUE ~Give ADVICE ~Do NOT sell
Social Media Etiquette
• Don’t:– Upload your contacts - “friend” people you
don’t know
- Overpost- Be all business- sell- Worry about the
numbers
• Do’s– Gradually add your
sphere – Look for old friends – Get involved: Give
answers, make comments
– Join the conversation
– Share what you know
– Be a resource– Get personal
Stage #5 Linking it all together
• Wall postings that hit TWITTER
• CONNECT your FB and LINKEDIN
• Feed your Blog to your FB
• Post a FB “badge” on your Blog, website and in your email signature
Relationships make business happen…