social media recommendation based on people and tags (sigir2010)

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Social Media Recommendation based on People and Tags(SIGIR2010) IBM Research Lab Ido Guy,Naama Zwerdling Inbal Ronen,David Carmel,Erel Uziel

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Social Media Recommendation based on People and Tags (SIGIR2010). IBM Research Lab Ido Guy,Naama Zwerdling Inbal Ronen,David Carmel,Erel Uziel. Social Networks and Discovery( SaND ). Direct entity-entity relations. Item Recommendation Widget. Result. Result. Result. - PowerPoint PPT Presentation

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Page 1: Social Media Recommendation based on People and Tags (SIGIR2010)

Social Media Recommendation based on People and Tags(SIGIR2010)

IBM Research LabIdo Guy,Naama Zwerdling

Inbal Ronen,David Carmel,Erel Uziel

Page 2: Social Media Recommendation based on People and Tags (SIGIR2010)

Social Networks and Discovery(SaND)

Page 3: Social Media Recommendation based on People and Tags (SIGIR2010)

Direct entity-entity relations

Page 4: Social Media Recommendation based on People and Tags (SIGIR2010)

Item Recommendation Widget

Page 5: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 6: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 7: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 8: Social Media Recommendation based on People and Tags (SIGIR2010)

On Social Networks and Collaborative Recommendation(SIGIR2009)

Dept. of Computing Science University of Glasgow United Kingdom

Loannis Konstas, Joemon M JoseVassilios Stathopoulos

Page 9: Social Media Recommendation based on People and Tags (SIGIR2010)

Collaborative Filtering

Page 10: Social Media Recommendation based on People and Tags (SIGIR2010)

Random Walk with Restarts

aqSpap tt )()1( )1(

How closely related are two nodes in a graph?

a = in every step there is a probabilityq = is a column vector of zeros with the element corresponding to the starting node set to 1P(t) = denotes the probability that the random walk at step t

Page 11: Social Media Recommendation based on People and Tags (SIGIR2010)

Social Graph and the Sub-matrices

TagTrackTrTgTagUserUTgTrackUserUTrUserUserUU

Page 12: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 13: Social Media Recommendation based on People and Tags (SIGIR2010)

Graph-based Recommendation on Social Networks(IEEE2010)

School of Electronics Engineering and Computer Science Peking University

Beijing, P.R. ChinaZiqi Wang, Yuwei Tan, Ming Zhang

Page 14: Social Media Recommendation based on People and Tags (SIGIR2010)

Tag-based Promotion Algorithms

Page 15: Social Media Recommendation based on People and Tags (SIGIR2010)

User’s similarity based on their tagging information

Page 16: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 17: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

RWR = Random Walk with RestartRWUR = User-Resource Tag-based AlgorithmRWUU = User-User Tag-based AlgorithmP@k = Precision at rank KS@k = Success at rank K

Page 18: Social Media Recommendation based on People and Tags (SIGIR2010)

Learning Optimal Ranking with Tensor Factorization for Tag

Recommendation(KDD2009)

University of HildesheimSteffen Rendle, Leandro Balby Marinho

Alexandros Nanopoulos, Lars Schmidt-Thieme

Page 19: Social Media Recommendation based on People and Tags (SIGIR2010)

Ternary Relationship

Page 20: Social Media Recommendation based on People and Tags (SIGIR2010)

0/1 Interpretation Scheme

1. The semantics are obviously incorrect2. Also from a sparsity point of view the 0/1 scheme leads to a problem

Page 21: Social Media Recommendation based on People and Tags (SIGIR2010)

Post-based Ranking Interpretation Scheme

iuiuPtiu

Ptiu

iu

iu

TtiuTtiuyy

StiuPsiutT

StiuPsiutT

,2,1,,,,

,

,

,,,,

),,(,|:

,,),(|:

21

Page 22: Social Media Recommendation based on People and Tags (SIGIR2010)

Tensor Factorization Model

U = UsersT = TagsI = Items

C = Small core tensork = are the dimensions of the low-rank approximation

Page 23: Social Media Recommendation based on People and Tags (SIGIR2010)

Datasets

Page 24: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 25: Social Media Recommendation based on People and Tags (SIGIR2010)

Result

Page 26: Social Media Recommendation based on People and Tags (SIGIR2010)

Predicting Tie Strength With Social Media(SIGCHI2009)

University of Illinois at Urbana-ChampaignEric Gillbert, Karrie Karahalios

Page 27: Social Media Recommendation based on People and Tags (SIGIR2010)

Strong Ties and Weak Ties• Strong ties are the people you really trust,

people whose social circles tightly overlap with your own.

• Weak ties, conversely, are merely acquaintances

Page 28: Social Media Recommendation based on People and Tags (SIGIR2010)

Seven Dimensions On FaceBook

Page 29: Social Media Recommendation based on People and Tags (SIGIR2010)

Error Analysis Interviews• Asymmetric Friendships• Educational Difference• Confounding the Medium

Page 30: Social Media Recommendation based on People and Tags (SIGIR2010)

Limitations• Limitations

– We purposely worked from theory to extend this research beyond just Facebook.

– The specific predictive variable coefficients may not move beyond Facebook.

• Conclusion– We have revealed a specific mechanism by which

tie strength manifests itself in social media.