social media roi
DESCRIPTION
This presentation was used for a panel discussion on the Social Media and how to measure a return on investment.TRANSCRIPT
Social Media ROI
Michael C. DeAloiaLNE Group
(www.lnegroup.com)BusinessWire @TechCzar
So what is Social
Media?
@Techczar
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia
(www.wikipedia.org)
@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)@Techczar
“So…What are the trends?”
@Techczar
@Techczar
“Over 80% of Americans Use Social Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
“2/3 of the global internet population visits social networks.”
-Nielsen, Global Faces: Networked Places, 2009
@Techczar
“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar
Years it took a medium to reach 50
million users…@Techczar
38 Years
@Techczar
13 Years
@Techczar
4 Years
@Techczar
3 Years
@Techczar
“100 Million users in less than 9 months.”
@Techczar
I-phone Applications hit 1 billion downloads
in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to YouTube.
It would take a person more than 412 years to view every video on
YouTube.
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000The number of articles available
on Wikipedia.
4,000,000,000 The number of photos archived on
Flicker.com as of June 2009.
1382%
The monthly growth rate of twitter users from January to February
2009.
27,300,000
The average # of “tweets” per day
on Twitter.
5,000,000,000
The number of minutes spend on Facebook
each day
“If Facebook were a Country, it would be
the 4th most populated in the world, ahead of
Japan.”
-Mark Zuckerberg
China’s Q-Zone is Larger!(300 Million Users)
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
@Techczar
Business Rationalization
Social Media ROI (2)
Social Media vs. Traditional Marketing
Cool Case Studies
Analytics
Connect