social media sessie - mkb twente
TRANSCRIPT
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Social Media SessieSociale Strategie
LAAT MIJ JOU TIJDENS DEZE SESSIE INSPIREREN EN ACTIVEREN
@Wouterkleinsman
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Wouter KleinsmanStrateeg, Spreker, Trainer, Blogger
@Wouterkleinsman
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De weg naar succes
ReachIk hoor je
InfluenceIk praat over je
EngagementIk praat met je
ActionIk doe iets voor je
ImpactIk lever je iets op
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SocialMedia
Website
Huisstijl
Organisatie
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OrganisatieEen stevige ondergrond zorgt voor succes!
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HuisstijlConsistentie
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HTTP://WWW.THEWEBPSYCHOLOGIST.COM/RESOURCES/COLOUR-MEANINGS-BY-COUNTRY/
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WebsiteDe thuisbasis
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Social MediaTijd om de duik te maken
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Realisatie van de
Social media strategie
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Huidige situatie
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Wat doet de concurrentie
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Welke kanalen gebruiken ze
Handige toolwww.namechecklist.com
Welke informatie
verspreiden ze
Hoe groot is hun fanbase
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DoelgroepWie is de klant?
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Doelstellingen
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Klantenservice
Huidige situatie
Telefoon
Social media
Monitoren op vragen via Twitter
en Facebook
Vragen naar Feedback
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Naamsbekendheid
Huidige situatie
Netwerken
Adverteren traditionele media
Social media
Vergroten van je fanbase
Inspelen op de ambassadeurs
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Start met je bestaande bereikStap 1: Reach – Ik hoor je
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Een ambassadeur staat gelijk aan 70 vriendenStap 2 Influence – Ik praat over jou
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Engage or DieStap 3: Engagement – Ik praat met je
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Crossmediaal is de krachtStap 4: Action – Ik lever je iets op
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Website actie
Nieuwsbrief
Ambassadeurs
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Resultaat Hamam Special 1 tot en met 9 maart
70.387 Nederlanders bereikt
205 nieuwe fans
697 unieke mensen naar de website
110 aanmeldingen voor de nieuwsbrief
Gemaakte onkosten: € 210,29
Inkomen € 13.843,-
Totale omzet € 13632.71
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ROI: 6500%
http://www.wouterkleinsman.nl/blog/succesvolle-case-scoren-met-facebook-advertenties
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Promotie Tips
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Resultaat is de beloning voor inzetStap 5: Impact – Ik lever je iets op
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MasterclassRealiseren van de social media strategie
Van 9:00 tot 16:30
Reguliere prijs € 400,-
2 maanden consultancy
Tijdelijke prijs 375,-
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